The Key to Unlocking the
Millennial Generation
Attracting and Recruiting the Singaporean Gen Y

William Chin
Senior Staffin...
Who are the Gen Y?




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   2
1,000,000
                                                                         Singaporean Gen Y




Gen Y gets down t...
20%
                                                                    of the total resident population




Harnessing Th...
15 - 32         1977 - 1994
                                                                                     years of ...
400,000
                                                    estimated current workforce and growing




Gen Y gets down to...
27%
                                                      have not determined their career choice




Harnessing The Poten...
The Gen Y Experience




      HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   8
Born into a lifestyle




        HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   9
Born into a lifestyle




        HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   9
Born into a lifestyle




        HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   9
Born into a lifestyle




        HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   9
Born into a lifestyle




        HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   9
Born into a lifestyle




        HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   9
A new language of their own




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   10
A new language of their own


   LOL!




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 20...
A new language of their own


    LOL!

 c u 2moro




             HRM Singapore Workshop Series, How to Work with Gen Wh...
A new language of their own


    LOL!                                                                              :-)

 ...
A new language of their own


    LOL!                                                                              :-)

 ...
Connected in a totally new way




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   11
Connected in a totally new way




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   11
Connected in a totally new way




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   11
A Culture Clash at Work




       HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   12
She came to work in jeans and a
                   T-shirt. When I called out to her, she

The Boss           did not resp...
She came to work in jeans and a
                   T-shirt. When I called out to her, she

The Boss           did not resp...
She came to work in jeans and a
                   T-shirt. When I called out to her, she

The Boss           did not resp...
Careers and Choice

  The Boss                                                          Gen Y




       HRM Singapore Wor...
Careers and Choice

  The Boss                                                          Gen Y




       HRM Singapore Wor...
Careers and Choice

  The Boss                                                          Gen Y




       HRM Singapore Wor...
Hopes and Dreams

  The Boss                                                         Gen Y




      HRM Singapore Worksho...
Hopes and Dreams

  The Boss                                                         Gen Y




      HRM Singapore Worksho...
Hopes and Dreams

  The Boss                                                         Gen Y




      HRM Singapore Worksho...
Knowledge and Information

  The Boss                                                         Gen Y




      HRM Singapor...
Knowledge and Information

  The Boss                                                         Gen Y




      HRM Singapor...
Knowledge and Information

  The Boss                                                         Gen Y




      HRM Singapor...
Space and Place

  The Boss                                                          Gen Y




       HRM Singapore Worksh...
Space and Place

  The Boss                                                          Gen Y




       HRM Singapore Worksh...
Space and Place

  The Boss                                                          Gen Y




       HRM Singapore Worksh...
Work and Personal

  The Boss                                                          Gen Y




       HRM Singapore Work...
Work and Personal

  The Boss                                                          Gen Y




       HRM Singapore Work...
Work and Personal

  The Boss                                                          Gen Y




       HRM Singapore Work...
A Bold New World




      HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   19
HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009   20
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
The Boss                              Gen Y                     New Workplace

                Hierarchical; vertical org ...
Do You Know How to Connect to
the Gen Y?




      HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, ...
Consider...

✤   Reach out in ways familiar to them

    ✤   social media

✤   Engage them in conversation

    ✤   create...
Let the Gen Ys recruit Gen Ys
                                                          Iʼve wouldʼve preferred to be invo...
Instead of listening to me...




              HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 200...
Instead of listening to me...




                                           Listen to the Gen Ys on workplace
           ...
Thank You




            25
End Note

• Harnessing the potential of Gen Y workforce in Singapore, SHRI Research Center,
  Singapore Human Resource Ins...
Presented at

                                                HRM Singapore Workshop Series

                             ...
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Key to Unlocking the Millennial Generation

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Understanding the Gen Y in Singapore. This was a presentation given at the HRM Singapore Workshop, Sept 2, 2009

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Key to Unlocking the Millennial Generation

  1. 1. The Key to Unlocking the Millennial Generation Attracting and Recruiting the Singaporean Gen Y William Chin Senior Staffing Manager, Qualcomm
  2. 2. Who are the Gen Y? HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 2
  3. 3. 1,000,000 Singaporean Gen Y Gen Y gets down to work, The Straits Times, February 5, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 3
  4. 4. 20% of the total resident population Harnessing The Potential of Gen Y Workforce in Singapore, SHRI Survey Report 2008 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 4
  5. 5. 15 - 32 1977 - 1994 years of age Harnessing The Potential of Gen Y Workforce in Singapore, SHRI Survey Report 2008 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 5
  6. 6. 400,000 estimated current workforce and growing Gen Y gets down to work, The Straits Times, February 5, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 6
  7. 7. 27% have not determined their career choice Harnessing The Potential of Gen Y Workforce in Singapore, SHRI Survey Report 2008 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 7
  8. 8. The Gen Y Experience HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 8
  9. 9. Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9
  10. 10. Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9
  11. 11. Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9
  12. 12. Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9
  13. 13. Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9
  14. 14. Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9
  15. 15. A new language of their own HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10
  16. 16. A new language of their own LOL! HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10
  17. 17. A new language of their own LOL! c u 2moro HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10
  18. 18. A new language of their own LOL! :-) c u 2moro HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10
  19. 19. A new language of their own LOL! :-) c u 2moro TTYL HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10
  20. 20. Connected in a totally new way HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 11
  21. 21. Connected in a totally new way HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 11
  22. 22. Connected in a totally new way HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 11
  23. 23. A Culture Clash at Work HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 12
  24. 24. She came to work in jeans and a T-shirt. When I called out to her, she The Boss did not respond because she was listening to music on her iPod. I walked up to her desk and she was on the MSN as well. Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 13
  25. 25. She came to work in jeans and a T-shirt. When I called out to her, she The Boss did not respond because she was listening to music on her iPod. I Gen Y walked up to her desk and she was on the MSN as well. Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 13
  26. 26. She came to work in jeans and a T-shirt. When I called out to her, she The Boss did not respond because she was listening to music on her iPod. I Gen Y walked up to her desk and she was on the MSN as well. Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 vs. HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 13
  27. 27. Careers and Choice The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 14
  28. 28. Careers and Choice The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 14
  29. 29. Careers and Choice The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 14
  30. 30. Hopes and Dreams The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 15
  31. 31. Hopes and Dreams The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 15
  32. 32. Hopes and Dreams The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 15
  33. 33. Knowledge and Information The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 16
  34. 34. Knowledge and Information The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 16
  35. 35. Knowledge and Information The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 16
  36. 36. Space and Place The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 17
  37. 37. Space and Place The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 17
  38. 38. Space and Place The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 17
  39. 39. Work and Personal The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 18
  40. 40. Work and Personal The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 18
  41. 41. Work and Personal The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 18
  42. 42. A Bold New World HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 19
  43. 43. HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  44. 44. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  45. 45. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  46. 46. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  47. 47. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  48. 48. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  49. 49. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  50. 50. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  51. 51. The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20
  52. 52. Do You Know How to Connect to the Gen Y? HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 21
  53. 53. Consider... ✤ Reach out in ways familiar to them ✤ social media ✤ Engage them in conversation ✤ create an open dialogue; allow them to participate ✤ Design jobs to meet their needs (and your business) ✤ flexible hours; project based; interesting; requires initiative HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 22
  54. 54. Let the Gen Ys recruit Gen Ys Iʼve wouldʼve preferred to be involved earlier in the project, even handling the communications directly with NTU in the early stages. Qualcomm Engineer and Project Lead for NTU Campus Recruiting HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 23
  55. 55. Instead of listening to me... HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 24
  56. 56. Instead of listening to me... Listen to the Gen Ys on workplace issues... the GennY podcast HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 24
  57. 57. Thank You 25
  58. 58. End Note • Harnessing the potential of Gen Y workforce in Singapore, SHRI Research Center, Singapore Human Resource Institute, Survey Report 2008 • Gen Y gets down to work, The Straits Times, February 5, 2009 • Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 • How is Gen Y different in the work force?, The GennY Podcast - A Gen Y Podcast From Singapore, http://uniquefrequency.com//Genny_Episode_001.mp3 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 26
  59. 59. Presented at HRM Singapore Workshop Series How to work with Gen ʻWhyʼ September 2, 2009 http://www.keymedia.com.au/KMIConferences/Gen_Y_2009.pdf http://asiarecruitingtidbits.blogspot.com/ http://www.slideshare.net/WilliamChin http://www.linkedin.com/in/williamchin The views expressed herein are solely the author's and should not be attributed to his employer. HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009
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