Key to Unlocking the Millennial Generation

The Key to Unlocking the Millennial Generation Attracting and Recruiting the Singaporean Gen Y William Chin Senior Stafﬁng Manager, Qualcomm

Who are the Gen Y? HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 2

1,000,000 Singaporean Gen Y Gen Y gets down to work, The Straits Times, February 5, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 3

20% of the total resident population Harnessing The Potential of Gen Y Workforce in Singapore, SHRI Survey Report 2008 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 4

15 - 32 1977 - 1994 years of age Harnessing The Potential of Gen Y Workforce in Singapore, SHRI Survey Report 2008 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 5

400,000 estimated current workforce and growing Gen Y gets down to work, The Straits Times, February 5, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 6

27% have not determined their career choice Harnessing The Potential of Gen Y Workforce in Singapore, SHRI Survey Report 2008 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 7

The Gen Y Experience HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 8

Born into a lifestyle HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 9

A new language of their own HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10

A new language of their own LOL! HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10

A new language of their own LOL! c u 2moro HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10

A new language of their own LOL! :-) c u 2moro HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10

A new language of their own LOL! :-) c u 2moro TTYL HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 10

Connected in a totally new way HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 11

A Culture Clash at Work HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 12

She came to work in jeans and a T-shirt. When I called out to her, she The Boss did not respond because she was listening to music on her iPod. I walked up to her desk and she was on the MSN as well. Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 13

She came to work in jeans and a T-shirt. When I called out to her, she The Boss did not respond because she was listening to music on her iPod. I Gen Y walked up to her desk and she was on the MSN as well. Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 13

She came to work in jeans and a T-shirt. When I called out to her, she The Boss did not respond because she was listening to music on her iPod. I Gen Y walked up to her desk and she was on the MSN as well. Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 vs. HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 13

Careers and Choice The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 14

Hopes and Dreams The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 15

Knowledge and Information The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 16

Space and Place The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 17

Work and Personal The Boss Gen Y HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 18

A Bold New World HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 19

HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20

The Boss Gen Y New Workplace Hierarchical; vertical org chart; Flat organization; global Career climbed through the ranks Mobile; more opportunities workplace 20 year long-service; worked 2-3 years; loyal to interesting Constant org change; “right Commitment long hours; why change? work; change is expected sizing” Fluid; multi-tasking; multi- Content domain experts; Work Style Structured, process driven projects generalists; project based Meaningful; sense of Corp Social Responsibility; Success Work to live, 5Cs community green Expected; retention tool; Demanded; mentor/coach; on- Learning communities; use of Training classrooms the-job training technology Part of their lives; can’t live/ Technology transforming Technology PC, internet, fax work without it; Web 2.0 business Multiple generations in the Work Life Work life balance Work life harmony workplace; adjust to differing needs HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 20

Do You Know How to Connect to the Gen Y? HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 21

Consider... ✤ Reach out in ways familiar to them ✤ social media ✤ Engage them in conversation ✤ create an open dialogue; allow them to participate ✤ Design jobs to meet their needs (and your business) ✤ ﬂexible hours; project based; interesting; requires initiative HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 22

Let the Gen Ys recruit Gen Ys Iʼve wouldʼve preferred to be involved earlier in the project, even handling the communications directly with NTU in the early stages. Qualcomm Engineer and Project Lead for NTU Campus Recruiting HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 23

Instead of listening to me... HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 24

Instead of listening to me... Listen to the Gen Ys on workplace issues... the GennY podcast HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 24

Thank You 25

End Note • Harnessing the potential of Gen Y workforce in Singapore, SHRI Research Center, Singapore Human Resource Institute, Survey Report 2008 • Gen Y gets down to work, The Straits Times, February 5, 2009 • Gen Y at Work, The Straits Time, pp S2,5, May 10, 2009 • How is Gen Y different in the work force?, The GennY Podcast - A Gen Y Podcast From Singapore, http://uniquefrequency.com//Genny_Episode_001.mp3 HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009 26

Presented at HRM Singapore Workshop Series How to work with Gen ʻWhyʼ September 2, 2009 http://www.keymedia.com.au/KMIConferences/Gen_Y_2009.pdf http://asiarecruitingtidbits.blogspot.com/ http://www.slideshare.net/WilliamChin http://www.linkedin.com/in/williamchin The views expressed herein are solely the author's and should not be attributed to his employer. HRM Singapore Workshop Series, How to Work with Gen Why?, September 2, 2009

Key to Unlocking the Millennial Generation

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