Employee Referral - Innovative Approaches without Referral Bonus

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Presented at the HREC (HR Excellence Center) 9th Recruiting and Staffing Conference and Showcase (July 16-17, Shanghai) http://www.hrecchina.org/_en/index_en.html …

Presented at the HREC (HR Excellence Center) 9th Recruiting and Staffing Conference and Showcase (July 16-17, Shanghai) http://www.hrecchina.org/_en/index_en.html

The topic was on an innovative Employee Referral Program. I discuss where my company does not offer referral bonus but yet, consistently yield above average referral rates.

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  • 1. Employee   Referrals   Making  the  Most  (Referrals) of  Your  Program © iQoncept - Fotolia.com William  Chin Director,  APAC  Staffing 1Sunday, July 28, 2013
  • 2. © gow27 - Fotolia.com A recruitment channel to identify potential candidates by leveraging on existing employee’s professional and personal network A recruitment channel to source potential candidates from existing employees’ professional and personal network 2Sunday, July 28, 2013
  • 3. © laci619 - Fotolia.com The ORIGINAL Recruitment Social Network 3Sunday, July 28, 2013
  • 4. Have a formal employee referral program www.careerbuilder.com © blanche - Fotolia.com Career Builder: Referral Madness eBook 69% 4Sunday, July 28, 2013
  • 5. © hyunsuss - Fotolia.com Career Builder: Referral Madness eBook Rate employee referrals as the best ROI against other sourcing channels 82% 5Sunday, July 28, 2013
  • 6. © Zdenka Darula - Fotolia.com External hires are generated through employee referrals “SHRM 2001 Employee Referral Program Survey.” Sullivan, Dr. John; “Advanced Employee Referral Programs—Best Practices You Need to Copy” 25-33% 6Sunday, July 28, 2013
  • 7. www.careerbuilder.com © stockyimages - Fotolia.com Rate employee referrals generate the best quality of hires Career Builder: Referral Madness eBook 88% 7Sunday, July 28, 2013
  • 8. © akiyoko - Fotolia.com OpEx 8Sunday, July 28, 2013
  • 9. © Tan Kian Khoon - Flotilla.com © iQoncept - Fotolia.com Expectation  of   Staffing  to  Deliver 9Sunday, July 28, 2013
  • 10. Time to Fill Cost per Hire Sourcing Channels Diversity Hiring Experienced Hires to Target New Grad Hires to Target First-Year Turnover Quality of Hire Interviews to Offer Offer Accept/ Reject Rate Customer Satisfaction More... © Creativa - Fotolia.com Recruitment  KPI 10Sunday, July 28, 2013
  • 11. Advertising + Agency Fees + Employee Referrals Fees + Travel Cost of Applicants and Staff + Relocation Costs + Recruiter Pay and Benefits Number of Hires Cost Per Hire © picamaniac - Fotolia.com Cost Per Hire 11Sunday, July 28, 2013
  • 12. © freehandz - Fotolia.com Poor-Quality Candidates Long Fill-Time High Recruitment Costs Better Faster Cheaper Hiring   Effectiveness 12Sunday, July 28, 2013
  • 13. Case  Study •Weekly Newsletter •Raffle Prizes •Lunch with Leaders • © paylessimages - Fotolia.com © Creativa - Fotolia.com •Recruiter Networking w/ Employees 13Sunday, July 28, 2013
  • 14. © kraska - Fotolia.com Employee Referral Culture No Bonus Payments BU Leaders Involvement High ImpactProactive Recruiters 14Sunday, July 28, 2013
  • 15. Budget Not  a  Lot Cost Effective - High Impact Referral Budget $35,000 USD For the Region Agency Spend $550,000 USD For a single country 15Sunday, July 28, 2013
  • 16. Referral  Results !"#$%&''( )'*'++,$-( ./0( 1%2(3%,+4-( 5/0( !"#$%&"'67( 89'6:&-(;.0( !""#$ !"#$%&''( )'*'++,$-(./0( 1%2(3%,+4-( ..0( !"#$%&"'56( 78'59&-(:;0( !"#"$ !"#$%&''( )'*'++,$-(./0( 1##$2'3(45( 625'-(780( !"#$%&"'59( 1:'5;&-(<<0( !"##$ !"#$%&''( )'*'++,$-(./0( 1##$2'3(45( 625'-(.70(!"#$%&"'58( 19'5:&-(;<0( !"#!$ Above average referral rates (without referral bonus) Agency utilization below market 16Sunday, July 28, 2013
  • 17. Final  Word Remember  This? 1 Don’t   Measure  the   Recruiter 2 Measure  the  System •If  all  your  other   recruiting  channels   remain  the  same •Drive  up  your  referral   rates •Your  agency  spend   will  go  down 3 17Sunday, July 28, 2013
  • 18. 18© gl0ck - Fotolia.com What are you waiting for?... 18Sunday, July 28, 2013
  • 19. Additional  Resources 19Sunday, July 28, 2013
  • 20. Connecting With Me Information contained within is the opinion of the author and not that of my employer. http://www.linkedin.com/in/williamchin http://www.slideshare.net/williamchin https://twitter.com/#!/@williamchin http://www.asiahrblog.com http://weibo.com/williamchinhr 20Sunday, July 28, 2013
  • 21. Presented at William  Chin Director,  APAC  Staffing 21Sunday, July 28, 2013