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Defining China’s Gen Y

copyright@nipic.com

In 5 Words
Gen Y – Uniquely Chinese
Commonly referred to as:!
⼋八零后- post 80s generation!
九零后- post 90s generation

© chungking - Foto...
Pre - Post 70s

Post 80s Post 90s
!

Economic Boom	

Urban	


Great Leap Forward/	

Cultural Revolution	


!

!

Single Ch...
#1

Little Emperor

小皇帝
Xiao Huang Di
copyright@nipic.com
•Born after 1980	

•Economic growth	

•Family with larger disposable income	

•More cultural and social freedoms	

!
!

•C...
Growing up as a Single-Child

2

4

Parents

1
Child

Grandparents

0
Siblings

© www.ssbgzzs.com
#2

Left-Over Women

剩女
Sheng Nu

© http://news.163.com/10/0722/11/6C6NAVQD00014AED.html
“According to relevant regulations,
the first marriage of males aged 25
or older and females aged 23 or
older are consider...
By the time a women
student graduates from
university:	

!

Post 90’s - (around 23 yrs
old)	


•

Target marriage age	


!...
Women are making choices for:	

!

•
•
•

Career	


•

Later marriages, child
rearing

Financial Stability	

Broader Life ...
Youth Culture

#3

宅男/宅女
Zai Nan / Zai Nu

© http://www.pkusky.com/html/view_4421.htm
refer to a guy/girl who stays indoors
all the time, doesn’t like to go out
much and is usually obsessed with
manga, anime,...
Father Hires In-Game "Hitmen"
To Deter Son From Playing	

!
http://game.people.com.cn/n/2012/1228/c48662-20041705.html

So...
Household
Registration

户口
Hu Kou

copyright@nipic.com

#4
The hukou is essentially a household
registration permit, akin to an
internal passport.*
!

The system places control over...
Gaining a coveted
hukou in a toptier city means: 	

	


•
•
•
•

© http://news.xinhuanet.com/society/2011-06/18/c_12155128...
University
Entrance Exams

#5
#5

高考
Gao Kao

© http://wiki.china.org.cn/wiki/index.php/File:Gaokao.JPEG
The Gaokao is a prerequisite
for entrance into almost all
higher education institutions in
China. If a student fails at th...
The gaokao is a key to social
mobility in China... Success and
failure on the test can mean the
difference between prosper...
China’s Gen Y in 5 Words Summary
Chinese

English

Gen Y Characteristics

Little Emperor

Growing up as a single child wit...
China's Gen Y in 5 Words - Learn 5 Chinese words that depict the China's Gen Y
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China's Gen Y in 5 Words - Learn 5 Chinese words that depict the China's Gen Y

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I share 5 Chinese words that describe China's Generation Y.

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Transcript of "China's Gen Y in 5 Words - Learn 5 Chinese words that depict the China's Gen Y"

  1. 1. Defining China’s Gen Y copyright@nipic.com In 5 Words
  2. 2. Gen Y – Uniquely Chinese Commonly referred to as:! ⼋八零后- post 80s generation! 九零后- post 90s generation © chungking - Fotolia.com The 5 words that describe the Generation Y of China are uniquely Chinese. ! ! Different from their Western counterparts, Gen Y’s in China grew up in a period of ! 1. Hyper-economic growth, going from an agrarian society to manufacturing, and now to services 2. Increasing household wealth towards more consumption 3. Gradual social freedom, in-part spurred by the proliferation of the internet 4. Social norms continues to be shaped by government policy 5. Going through a socio-economic shift that is unprecedented in China
  3. 3. Pre - Post 70s Post 80s Post 90s ! Economic Boom Urban Great Leap Forward/ Cultural Revolution ! ! Single Child Rural Agrarian ! Private Enterprise ! SOE Internet Global Outlook ! Inward Outlook 1949 - Founding of the! 1976 - Ending of the! 1978 - Start of
 1980 - Start of the
 1998 - Reforms to
 Current - Continues
 People’s Republic of China Cultural Revolution Economic Reforms One Child Policy State Owned Enterprises China Economic Growth copyright@nipic.com © Angelika Bentin - fotolia.com !
  4. 4. #1 Little Emperor 小皇帝 Xiao Huang Di copyright@nipic.com
  5. 5. •Born after 1980 •Economic growth •Family with larger disposable income •More cultural and social freedoms ! ! •Center of attention •Growing up alone, most without siblings •Access to PC, Internet and mobile devices http://factsanddetails.com/china.php?itemid=128&catid=4&subcatid=15
  6. 6. Growing up as a Single-Child 2 4 Parents 1 Child Grandparents 0 Siblings © www.ssbgzzs.com
  7. 7. #2 Left-Over Women 剩女 Sheng Nu © http://news.163.com/10/0722/11/6C6NAVQD00014AED.html
  8. 8. “According to relevant regulations, the first marriage of males aged 25 or older and females aged 23 or older are considered ‘late marriages.”
  9. 9. By the time a women student graduates from university: ! Post 90’s - (around 23 yrs old) • Target marriage age ! Some rights reserved by gueber$nb87 ! Post 80’s (24 - 33 yrs old) Most unwed female above 30 years old is considered “left-over” •
  10. 10. Women are making choices for: ! • • • Career • Later marriages, child rearing Financial Stability Broader Life Experience ! ©www.secretchina.com/news/12/06/04/454273.html
  11. 11. Youth Culture #3 宅男/宅女 Zai Nan / Zai Nu © http://www.pkusky.com/html/view_4421.htm
  12. 12. refer to a guy/girl who stays indoors all the time, doesn’t like to go out much and is usually obsessed with manga, anime, computer and/or video games.
  13. 13. Father Hires In-Game "Hitmen" To Deter Son From Playing ! http://game.people.com.cn/n/2012/1228/c48662-20041705.html Some rights reserved by Centella
  14. 14. Household Registration 户口 Hu Kou copyright@nipic.com #4
  15. 15. The hukou is essentially a household registration permit, akin to an internal passport.* ! The system places control over education, employment, social welfare and retirement programs etc... *Keith B. Richburg, Washington Post, August 15, 2010
  16. 16. Gaining a coveted hukou in a toptier city means: • • • • © http://news.xinhuanet.com/society/2011-06/18/c_121551287.htm Stability Financial Security Education A Passport to the Future
  17. 17. University Entrance Exams #5 #5 高考 Gao Kao © http://wiki.china.org.cn/wiki/index.php/File:Gaokao.JPEG
  18. 18. The Gaokao is a prerequisite for entrance into almost all higher education institutions in China. If a student fails at the exam they will lose the chance to attend university and fails to move up the social ladder.
  19. 19. The gaokao is a key to social mobility in China... Success and failure on the test can mean the difference between prosperity and a life of drudgery.
  20. 20. China’s Gen Y in 5 Words Summary Chinese English Gen Y Characteristics Little Emperor Growing up as a single child with doting parents, and 2 sets of grandparents; all Gen Y were born after one-child policy implementation Left-over Women Government policy on ideal marriage age; women above 30 years are considered left-over - those who were born after 1980s Geeky Men / Women Youth culture hooked on the internet playing online games, anime; this is basically youth who were born in the age of the PC and internet 户⼝口* Residence Permit* Government policy on household registration; gaining a Hukou in top cities means a secured future; many college graduates flock to major cities of Beijing, Shanghai and Guangzhou ⾼高考* National University Entrance Exam* China’s standardised exam for university entrance. Graduation from a top university means a secure social and economic future ⼩小皇帝 剩⼥女 宅男/宅⼥女 * Residency Permit and National University Entrance Exam are not topics specific to the Gen Y population; although it is something all youths in China confront
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