China's Gen Y in 5 Words - Learn 5 Chinese words that depict the China's Gen Y

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I share 5 Chinese words that describe China's Generation Y.

I share 5 Chinese words that describe China's Generation Y.

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  • 1. Defining China’s Gen Y copyright@nipic.com In 5 Words
  • 2. Gen Y – Uniquely Chinese Commonly referred to as:! ⼋八零后- post 80s generation! 九零后- post 90s generation © chungking - Fotolia.com The 5 words that describe the Generation Y of China are uniquely Chinese. ! ! Different from their Western counterparts, Gen Y’s in China grew up in a period of ! 1. Hyper-economic growth, going from an agrarian society to manufacturing, and now to services 2. Increasing household wealth towards more consumption 3. Gradual social freedom, in-part spurred by the proliferation of the internet 4. Social norms continues to be shaped by government policy 5. Going through a socio-economic shift that is unprecedented in China
  • 3. Pre - Post 70s Post 80s Post 90s ! Economic Boom Urban Great Leap Forward/ Cultural Revolution ! ! Single Child Rural Agrarian ! Private Enterprise ! SOE Internet Global Outlook ! Inward Outlook 1949 - Founding of the! 1976 - Ending of the! 1978 - Start of
 1980 - Start of the
 1998 - Reforms to
 Current - Continues
 People’s Republic of China Cultural Revolution Economic Reforms One Child Policy State Owned Enterprises China Economic Growth copyright@nipic.com © Angelika Bentin - fotolia.com !
  • 4. #1 Little Emperor 小皇帝 Xiao Huang Di copyright@nipic.com
  • 5. •Born after 1980 •Economic growth •Family with larger disposable income •More cultural and social freedoms ! ! •Center of attention •Growing up alone, most without siblings •Access to PC, Internet and mobile devices http://factsanddetails.com/china.php?itemid=128&catid=4&subcatid=15
  • 6. Growing up as a Single-Child 2 4 Parents 1 Child Grandparents 0 Siblings © www.ssbgzzs.com
  • 7. #2 Left-Over Women 剩女 Sheng Nu © http://news.163.com/10/0722/11/6C6NAVQD00014AED.html
  • 8. “According to relevant regulations, the first marriage of males aged 25 or older and females aged 23 or older are considered ‘late marriages.”
  • 9. By the time a women student graduates from university: ! Post 90’s - (around 23 yrs old) • Target marriage age ! Some rights reserved by gueber$nb87 ! Post 80’s (24 - 33 yrs old) Most unwed female above 30 years old is considered “left-over” •
  • 10. Women are making choices for: ! • • • Career • Later marriages, child rearing Financial Stability Broader Life Experience ! ©www.secretchina.com/news/12/06/04/454273.html
  • 11. Youth Culture #3 宅男/宅女 Zai Nan / Zai Nu © http://www.pkusky.com/html/view_4421.htm
  • 12. refer to a guy/girl who stays indoors all the time, doesn’t like to go out much and is usually obsessed with manga, anime, computer and/or video games.
  • 13. Father Hires In-Game "Hitmen" To Deter Son From Playing ! http://game.people.com.cn/n/2012/1228/c48662-20041705.html Some rights reserved by Centella
  • 14. Household Registration 户口 Hu Kou copyright@nipic.com #4
  • 15. The hukou is essentially a household registration permit, akin to an internal passport.* ! The system places control over education, employment, social welfare and retirement programs etc... *Keith B. Richburg, Washington Post, August 15, 2010
  • 16. Gaining a coveted hukou in a toptier city means: • • • • © http://news.xinhuanet.com/society/2011-06/18/c_121551287.htm Stability Financial Security Education A Passport to the Future
  • 17. University Entrance Exams #5 #5 高考 Gao Kao © http://wiki.china.org.cn/wiki/index.php/File:Gaokao.JPEG
  • 18. The Gaokao is a prerequisite for entrance into almost all higher education institutions in China. If a student fails at the exam they will lose the chance to attend university and fails to move up the social ladder.
  • 19. The gaokao is a key to social mobility in China... Success and failure on the test can mean the difference between prosperity and a life of drudgery.
  • 20. China’s Gen Y in 5 Words Summary Chinese English Gen Y Characteristics Little Emperor Growing up as a single child with doting parents, and 2 sets of grandparents; all Gen Y were born after one-child policy implementation Left-over Women Government policy on ideal marriage age; women above 30 years are considered left-over - those who were born after 1980s Geeky Men / Women Youth culture hooked on the internet playing online games, anime; this is basically youth who were born in the age of the PC and internet 户⼝口* Residence Permit* Government policy on household registration; gaining a Hukou in top cities means a secured future; many college graduates flock to major cities of Beijing, Shanghai and Guangzhou ⾼高考* National University Entrance Exam* China’s standardised exam for university entrance. Graduation from a top university means a secure social and economic future ⼩小皇帝 剩⼥女 宅男/宅⼥女 * Residency Permit and National University Entrance Exam are not topics specific to the Gen Y population; although it is something all youths in China confront