China Social Media Recruitment
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China Social Media Recruitment

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This presentation was given at the 8th Annual Recruitment and Staffing Conference in Beijing, China (第八届招聘与任用年会). ...

This presentation was given at the 8th Annual Recruitment and Staffing Conference in Beijing, China (第八届招聘与任用年会).

The event is organized by the HR Excellence Center (HREC): http://www.hrecchina.org/j/events/detail/52

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China Social Media Recruitment Presentation Transcript

  • 1. Social Media & Recruitment in China© wusuowei - Fotolia.comTuesday, August 21, 12 1
  • 2. Everyone is on it!Tuesday, August 21, 12 2
  • 3. What do we know about the social media behavior of the Chinese users?Tuesday, August 21, 12 3
  • 4. Young Under 30 Chinese User Students Demographics Company employees Asur, Sitaram, Yu, Louis and Huberman, Bernardo A., What Trends in Chinese Social Media (July 18, 2011). Self-employed Available at SSRN: http://ssrn.com/abstract=1888779 or http://dx.doi.org/10.2139/ssrn.1888779Tuesday, August 21, 12 4
  • 5. Chinese User Information Humor Propagation Fashion Pop Culture Qi Gao, Fabian Abel, Geert-Jan Houben, Yong Yu. Information Propagation Cultures on Sina Weibo and Twitter. Asur, Sitaram, Yu, Louis and Huberman, Bernardo A., What Trends in Chinese Social Media (July 18, 2011). In Proceedings of ACM Conference on Web Science (WebSci), Evanston, USA, 2012 Available at SSRN: http://ssrn.com/abstract=1888779 or http://dx.doi.org/10.2139/ssrn.1888779Tuesday, August 21, 12 5
  • 6. How can recruitment benefit from the use of social mediaTuesday, August 21, 12 6
  • 7. © Stephen Coburn - Fotolia.comTuesday, August 21, 12 7
  • 8. © taka - fotolia.comTuesday, August 21, 12 8
  • 9. Easy Do these things Where Results ‣ Corporate site Post jobs ‣ Volume ‣ Job boards ‣ Hit or miss Advertise ‣ Newspaper ‣ Costly ‣ Limited results Outsource ‣ Agency ‣ Costly ‣ Better results Marketing ‣ Employee Referral ‣ Limited reachTuesday, August 21, 12 9
  • 10. Difficult Find top and senior talent Attract passive candidates Reach your target audience Lower recruiting costs Obtain “inside” industry news © Ronen - Fotolia.com © almagami - Fotolia.comTuesday, August 21, 12 10
  • 11. Social media case studies in recruitmentTuesday, August 21, 12 11
  • 12. http://digitalbursonmarsteller.com/wp-content/uploads/2011/12/DBM_China_Digital_Landscape_Sharing_Dec2011.pdfTuesday, August 21, 12 12
  • 13. Tuesday, August 21, 12 13
  • 14. Embedded video Not your typical job descriptionTuesday, August 21, 12 14
  • 15. 400 Forwards 50 Resumes 10 Hours http://www.thomascrampton.com/china/recruiting-via-sina-weibo/Tuesday, August 21, 12 15
  • 16. 37 of 56 hotel properties 1 minute videos 52,000 forwards By end 2014 - open1 new hotel 21,000 comments per month 73,000 individual actions Hire 30,000 - 40,000 employees http://e.weibo.com/marriottcareers http://fistfuloftalent.com/2012/07/social-media-employer-brand-fun-in-china.htmlTuesday, August 21, 12 16
  • 17. Take an Office Tour Learn Company Culture Respond to Questions A Gaming Approach Top Students Selected for on-site interviews http://workatdeloitte.cn/virtualtour_cn/ http://mycareer.deloitte.com/cn/enTuesday, August 21, 12 17
  • 18. •Identify top & competitor companies •Write custom introduction mail •Target ~50 connections per week •“People you may know” section •Obtain a critical mass (key dots) •Others will start to connect with youTuesday, August 21, 12 18
  • 19. Share/post industry Weibo Schedule news • commute • lunch breaks Put your work • evening related info in the intro sectionTuesday, August 21, 12 19
  • 20. Today 5000+ connections 10 message inquires per week 3-5 candidate interviews each month 1-2 successful hires each quarterTuesday, August 21, 12 20
  • 21. Final Thoughts: The future of social media recruitmentTuesday, August 21, 12 21
  • 22. •Not a resume database •2 way relationships •Trust worthiness •Mobile http://static.radio86.eu/sites/default/files/styles/web_full/public/crowded_subway.jpgTuesday, August 21, 12 22
  • 23. http://yvettia.com/2012/02/24/photos-of-inspiration-some-cool-websites-for-you-to-visit/Tuesday, August 21, 12 23
  • 24. Connecting With Me http://www.asiahrblog.com http://www.linkedin.com/in/williamchin https://twitter.com/#!/@williamchin http://weibo.com/williamchinhr Today’s Presentation is Posted on http://www.slideshare.net/williamchinTuesday, August 21, 12 24
  • 25. Presented At William Chin APAC Staffing Director Information contained within is the opinion of the author and not that of my employer. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.Tuesday, August 21, 12 25
  • 26. Thanks to the following individuals for sharing their social media stories and allowing me to use their experience as case studies: Ogilvy & Mather Thomas Crampton http://www.thomascrampton.com/ (as published on his website) Marriott Jessica Lee http://twitter.com/jessica_lee Deloitte 王文佶 http://weibo.com/wjwang Symantec 佳雪_Jessie http://weibo.com/jessiewangjxTuesday, August 21, 12 26