Where the Wild Things are - with a modern communication twist
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Where the Wild Things are - with a modern communication twist

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Revisiting Maurice Sendak's classic with an advertising / marketing modern slant... Tell me what you think!...

Revisiting Maurice Sendak's classic with an advertising / marketing modern slant... Tell me what you think!

Check out the original here: http://www.amazon.co.uk/Where-Wild-Things-Maurice-Sendak/dp/0370007727/ref=sr_1_2?ie=UTF8&s=books&qid=1232818077&sr=8-2

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Where the Wild Things are - with a modern communication twist Where the Wild Things are - with a modern communication twist Presentation Transcript

  • WHERE THE ARE
  • Max had a simple room
  • Then companies decided to tell Max about their products on his walls
  • But soon there were so many that Max was getting confused.
  • So companies branded the walls so Max could recognise them.
  • They all fought for Max’s attention.
  • And so, the companies and their brands talked a lot TO Max. Max http://www.flickr.com/photos/fotologic/1119391517/
  • But they didn’t talk WITH Max. http://www.flickr.com/photos/lkbm/18525384/
  • Then Max discovered a whole new world in his computer. http://www.flickr.com/photos/schluesselbein/2314124706/
  • Max travelled to where the Wild Things are http://www.flickr.com/photos/jef/2750580371/
  • Max had a lot of fun with the Wild Things!
  • Companies and their brands tried to follow Max but didn’t understand the Wild Things.
  • The Wild Things didn’t like them very much and they couldn’t get in. http://www.flickr.com/photos/f-r-a-n-k/2010181709/
  • Companies and their brands can encourage us to talk about things – preferably their things, but most are devoid of conversation themselves. http://www.flickr.com/photos/imagesniper/2463857674/
  • Only a real person can create and enter a whole world of conversation.
  • Companies and brands are more interested in numbers than conversations. http://www.flickr.com/photos/declanjewell/2606490853/
  • Companies and their brands need to learn new and different things. http://www.flickr.com/photos/aka_kath/1795794526/
  • To talk with people and listen, for example. http://www.flickr.com/photos/clairity/152421481/
  • And to be humble, perhaps.
  • Then maybe they can go and play with Max where the Wild Things are.
  • THE END Thanks to Maurice Sendak! Willem van der Horst http://www.icecreamforeveryone.net @Hippowill on Twitter