WHERE THE ARE

Max had a simple room

Then companies decided to tell Max about their products on his walls

But soon there were so many that Max was getting confused.

So companies branded the walls so Max could recognise them.

They all fought for Max’s attention.

And so, the companies and their brands talked a lot TO Max. Max http://www.flickr.com/photos/fotologic/1119391517/

But they didn’t talk WITH Max. http://www.flickr.com/photos/lkbm/18525384/

Then Max discovered a whole new world in his computer. http://www.flickr.com/photos/schluesselbein/2314124706/

Max travelled to where the Wild Things are http://www.flickr.com/photos/jef/2750580371/

Max had a lot of fun with the Wild Things!

Companies and their brands tried to follow Max but didn’t understand the Wild Things.

The Wild Things didn’t like them very much and they couldn’t get in. http://www.flickr.com/photos/f-r-a-n-k/2010181709/

Companies and their brands can encourage us to talk about things – preferably their things, but most are devoid of conversation themselves. http://www.flickr.com/photos/imagesniper/2463857674/

Only a real person can create and enter a whole world of conversation.

Companies and brands are more interested in numbers than conversations. http://www.flickr.com/photos/declanjewell/2606490853/

Companies and their brands need to learn new and different things. http://www.flickr.com/photos/aka_kath/1795794526/

To talk with people and listen, for example. http://www.flickr.com/photos/clairity/152421481/

And to be humble, perhaps.

Then maybe they can go and play with Max where the Wild Things are.

THE END Thanks to Maurice Sendak! Willem van der Horst http://www.icecreamforeveryone.net @Hippowill on Twitter