THE IMPACT OF DIGITAL ON ADVERTISING & THE FUTURE OF THE ADVERTISING AGENCY MODEL Willem van der Horst http://www.icecreamforeveryone.net http://www.twitter.com/Hippowill

http://www.flickr.com/photos/superhua/2876937603 What a mouthful

So what’s advertising?

Let’s ask Google

We usually think of this…

Or this maybe..?

But how about this..?

Moving on to

Everyone is trying to make sense of it

http://www.flickr.com/photos/spullara/501715356/ But it’s pretty simple

http://www.flickr.com/photos/misbehave/2352753067/ Digital is everywhere

And cats rule the Internet

Our economy model is collapsing Meanwhile

The current ad model is a dying breed

The (ad) world is ready for some transformation ‘ Be the change you wish to see in the world’ Mahatma Ghandi http://www.flickr.com/photos/sondyaustin/3375158406/

Let’s check a few interesting things

http://sagami.non-grid.jp/award/video/video-en.html SAGAMI ORIGINAL LOVE DISTANCE Thanks to Iain Tait (seen on his blog: http://www.crackunit.com)

A glimpse in the future

Yours

Being interesting starts with being interested What are you interested in?

Ask questions Make stuff happen Talk to people You’ll have fun! Read about stuff

I have no idea about the rest. All I can say is… You’ll create it.

http://www.flickr.com/photos/psd