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Social Media Presentation - Bridgewood Resort Sept 2010
 

Social Media Presentation - Bridgewood Resort Sept 2010

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Presentation covers overview of social media platforms, benefits for business and marketing, case studies and more. Presented to marketing team at Bridgewood Resort in Neenah, WI

Presentation covers overview of social media platforms, benefits for business and marketing, case studies and more. Presented to marketing team at Bridgewood Resort in Neenah, WI

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  • Excited to be here! Introduce speakers: Cody Flanagan (iRazor Strategies) Tammy Homan (Willems Mktg) Brenda Timm (Willems Mktg) Excited to learn we have a smaller-sized group today Allows for more interactive and casual atmosphere Speaking of interaction – laptops here today w/Internet? Opportunities for hands-on / interaction Extended Q&A period at the close -- ALSO Qs at any time blog area…. Presentation is provided   Before we begin, I want to share that we were invited here today to provide you with Information and education regarding SM. No blanket statement “You’ve got to be in SM”; or “just dive in” to SM”. All forms of marketing media, we need to ask two important questions : “Is it appropriate ? Is it strategic ?” It’s all about exploring the various SM options, determining which one(s) are appropriate for your organization, and how to strategically implement them into your overall marketing efforts.   That being said…. We wouldn’t be here if -- SM has some good potential for your organizations’ marketing efforts…
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!
  • Don’t worry – not just text slides today – lots of demo and interaction!

Social Media Presentation - Bridgewood Resort Sept 2010 Social Media Presentation - Bridgewood Resort Sept 2010 Presentation Transcript

  • Social Media … An Introduction Presented by Willems Marketing, Inc. Social Media Marketing Presentation September 22, 2010
  • Topics We’ll Cover Today
      • What is Social Media?
      • Why Social Media?
      • The Benefits & Risks of Social Media
      • Strategy & Planning
      • Social Media Guidelines
      • The Major Players: Stats, Tour & Samples
      • Q&A
  • What is Social Media?
      • Online programs and platforms that make it possible for individuals to easily and frequently connect and communicate with each other
  • What is Social Media?
      • Today’s Focus:
      • Most popular
      • Most likely to be useful to your business
  • Why Social Media?
      • Social network audience is 149 million (U.S., Feb. 2010)
      • Share of Internet time spent on social networks is up 43% (15.8 to 22.7) in past year (June 2009-10)
      • Average person spends just over 6 hours/mo on social networks (U.S.)
      • Alexa Top 100 Sites (U.S., Sept 2010) :
        • #2 Facebook (and globally, only after Google)
        • #4 YouTube
        • #7 Twitter
        • #17 LinkedIn
  • Why Social Media?
      • Additional tool to reach and ENGAGE customers, potential customers
      • Accessible to all – levels the playing field (both businesses and consumers)
      • You’re already part of the discussion – or worse yet, you’re NOT
  • Benefits of Social Media
      • Develop ‘supporters’ for life
        • SM is used by nearly all ages, types of people
        • Portable and less likely to change (vs. email, snail mail)
      • A New Channel
        • It’s where much of your audience is (vs. traditional media)
      • Low Cost of Operation
        • Compared to conventional media
  • Benefits of Social Media
      • Instant and Direct Communication (no “middleman”)
      • High Level of Individual Engagement: RELATIONAL
      • Identifiable “members”; you know your supporters
      • The power of ‘testimonials’
        • Often, the words of others speak more loudly, have more credibility in support of your ‘products’ than your own
      • Greater access to info about your business; many venues, search engines, etc.
  • Risks of Social Media
      • Risks/Objections in Doing Social Media
      • It’s a passing fad
      • Online messages are meaningless / silly
      • Reputation Damage
      • Lack of Knowledge – Failure
      • “ Time-Suck”
  • Risks of Social Media
      • Risks in NOT Doing Social Media
      • Being “absent” / “invisible”
        • Lost opportunities
      • Not following / part of the conversation
        • Be heard! (or at least follow what’s being said)
  • Is Social Media Right for My Business?
      • Key Question:
      • Is it Strategic?
        • What is the goal / desired effect? (registrations, fans, downloads, Web visits, loyalty, awareness, buzz, sales(?))
        • How / Does it integrate well with current marketing efforts? (not a replacement; additional tool - integrate dynamically)
        • Is social media appropriate for your business? (platforms; resources)
  • Social Media Guidelines
      • Have a Plan
      • Strategic Considerations
        • Goals
        • Measurable definitions of success
        • Appropriate platform(s)
        • Integrated marketing
  • Social Media Guidelines
      • Have a Plan
      • Operational / Policy Considerations
        • When? (time frame)
        • How?
          • What resources can you utilize?
          • Develop process / schedule
          • Have a ‘crisis’ plan in place
        • Who? (“speaks”; monitors; implements…)
  • Social Media Guidelines
      • Messages
      • Simple, clear, concise
      • Be useful and relevant
      • Resonate with target audience; ENGAGE them (determine your “charm”)
      • (generally…) NOT a sales pitch (at least not without special offer)
      • Not always about you/your business
      • Convey “Be a part of something larger”
      • Integrate with Web site, other SM
      • Have consistent presence; a “channel”
  • Social Media Guidelines
      • Monitoring
      • Your organization’s messaging & responses
      • General conversation (about your organization, the competition, etc.)
      • Timeline
      • Results are not immediate
      • Become a part of the conversation now to reap the rewards later
  • Facebook Stats
      • 500 mil active users (U.S. = >95 mil)
      • Averages:
        • 130 friends
        • 55+ min / day on Fbook
        • 50% log in on any given day
        • Connected to 80 pages/groups/events
        • Create 90 pcs of content / mo
        • >30 bil pcs of content shared / mo
        • Fastest-growing demographic: women 55+
      • 18-25: 27 mil 26-34: 21 35-44: 18 45+: 18
      • 26+ = 60% | 35+ = 37% | #3 site visited by users 65+
  • Facebook Uses
      • Uses include:
      • Events (promote, gain participation & attendees)
      • Building community
      • Customer service
      • Promotions (sales)
      • Branding
      • Awareness
      • Fundraising
  • Facebook Tour & Samples
      • Key Elements:
      • Type of page
        • Personal profile
        • Business page
        • Group
        • Community page
      • Status updates & links
      • Profile (left column)
      • Tabs:
        • Wall
        • Info
        • Photos, Video, Events, Discussion, etc…
      • @ tagging (similar to Twitter)
  • Twitter Stats
      • >75 mil accounts
      • Only 15-20% are active (10-15 mil)
      • Trends a bit younger (18-34), female
  • Twitter Uses
      • Uses include:
      • Building community
      • Customer service
      • Promotions (sales)
      • Branding
      • Awareness
      • Fundraising
  • Twitter Tour & Samples
      • Key Elements:
      • Tweet (140 chars; timeline or Twitterfeed)
      • Follow others / followers
      • Lists
      • Twitter search
      • bit.ly (bit.ly/dx4NsC ) (shorten URL, track)
      • Join the conversation:
        • Reply
        • Retweet
        • @ (“at replies” or mentions)
        • d_ (direct message – private)
        • # (hashtag)
  • LinkedIn Stats
      • >55 mil members in 200+ countries
      • >1/2 of members reside in U.S.
        • Execs from all Fortune 500 companies
        • Trends slightly more male (52%)
        • 34-49: 39% | 50+: 33%
  • LinkedIn Uses
      • Uses include:
      • Networking**
      • Employment (jobs & fill positions)
      • Generate new business
      • Events (promote, gain participation & attendees)
      • Position self as ‘thought leader’, ‘expert’
      • Market research
  • LinkedIn Tour & Samples
      • Key Elements:
      • Profiles
      • Status
      • Contacts
      • Groups
      • Company Pages
      • Answers
      • and more…
  • Blogs
      • Difficult to obtain statistics about who reads them
      • Useful for:
        • Establishing and building your brand
        • Establishing self as authority / expert in industry
        • Driving traffic to your website
  • YouTube
      • Exceeds 2 bil views / day
      • Average person: 15 min / day
      • Trends equally male / female
      • 3-12: 5% 13-17: 21% 18-34: 36% 35-49: 22% 50+: 16%
  • Questions & Answers…