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Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising
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Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising

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Eyeview Co-Founder and VP, Business Development Tal Riesenfeld presentation titled "The Future of Multiscreen Video Advertising." Presented at the VideoNuze 2012 Online Video Advertising Summit, June …

Eyeview Co-Founder and VP, Business Development Tal Riesenfeld presentation titled "The Future of Multiscreen Video Advertising." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.

Published in: Business, News & Politics

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  • Sports enthusiasts from San Francisco Mom from St Louis.The voice over is going to be from the middle ad 
  • Transcript

    • 1. The State of the Industry
    • 2. The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg
    • 3. The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg
    • 4. Eyeview SolutionAdvertising technology empowers brands to deliver better storiesPersonalized, digitally customized stories for each and every user
    • 5. The Mazda Story Multiple Markets Hundreds Dealers Numerous Demographics and BT ID’s
    • 6. Mazda Campaign Breakdown
    • 7. The Mazda CampaignSports Enthusiast San Francisco Mainstream Families St. Louis
    • 8. Eyeview’s personalized ads lift key metrics inBranding and Direct Response49%lift in brand awareness UPPER FUNNEL Tier 137%lift in purchase intent LOWER FUNNEL41%lift in scheduled Test Tier 2Drives 66% react positively to personalized video advertising
    • 9. Expedia Campaign Breakdown
    • 10. The Expedia CampaignBusiness Man to New Orleans Family to Orlando
    • 11. Eyeview’s personalized ads lift key metrics inBranding and Direct Response73%lift in brand loyalty UPPER FUNNEL Brand37%lift in purchase intent MID FUNNEL Engagement & Consideration30%lift in sales LOWER FUNNEL Purchase & Intent http://www.emarketer.com/Article.aspx?R=1008655
    • 12. The Technology
    • 13. The Technology
    • 14. Measuring Brand LiftOriginal TV Ad Personalized Ad for San Francisco Vs
    • 15. Successful Campaigns

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