Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising

The State of the Industry

The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg

Eyeview SolutionAdvertising technology empowers brands to deliver better storiesPersonalized, digitally customized stories for each and every user

The Mazda Story Multiple Markets Hundreds Dealers Numerous Demographics and BT ID’s

Mazda Campaign Breakdown

The Mazda CampaignSports Enthusiast San Francisco Mainstream Families St. Louis

Eyeview’s personalized ads lift key metrics inBranding and Direct Response49%lift in brand awareness UPPER FUNNEL Tier 137%lift in purchase intent LOWER FUNNEL41%lift in scheduled Test Tier 2Drives 66% react positively to personalized video advertising

Expedia Campaign Breakdown

The Expedia CampaignBusiness Man to New Orleans Family to Orlando

Eyeview’s personalized ads lift key metrics inBranding and Direct Response73%lift in brand loyalty UPPER FUNNEL Brand37%lift in purchase intent MID FUNNEL Engagement & Consideration30%lift in sales LOWER FUNNEL Purchase & Intent http://www.emarketer.com/Article.aspx?R=1008655

The Technology

Measuring Brand LiftOriginal TV Ad Personalized Ad for San Francisco Vs

Successful Campaigns

Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising

by WillRichmond on Jun 23, 2012

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Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising Presentation Transcript