Christy Tanner | TV Guide Digital | More, More, More: Viewer Panel Insights

TVGuide.com Consumer ResearchMore, More, More: Viewer Panel InsightsJune 2012 @christytanner EVP & GM, TVGuide.com & TV Guide Mobile

Can we predictthe future? 2

Smartphones and tablets are changing the definition of entertainment 3

People are watching more TV than ever 34% now watch 30+ hours per week 34% 32% 28% 2010 2011 2012 Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 4

They are embracing new shows and new options“This seasonis better than 42% last year” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 5

43% are watching MORE streaming content this year vs. last year Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 6 New Girl photo: credit Patrick McElhenney/FOX

68% are watching 1-5 hours of video per week on mobile devices Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 7

46% of mobile video watching takes place at home Photo by Scott Macklin www.mcdm.uw.edu 8

How do you feel aboutads in streaming video? 9

66% hate ads during streaming videos Ok with ads Hate ads 66% 40% 35% 34% 32% 12% Before During After Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 10

During this season, we saw a 56%increase in paid streaming (no ads) 53% + 56% 34% Fall 2011 Spring 2012 Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 11

However, 60% of total mobile videoconsumption was free (ad-supported) Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 12

Why do you watchstreaming video? 13

73% to catch up on missed episodes to catch up on shows discovered40% mid-season or between seasons6% cut back on cable5% cancelled cable Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 14

The expanded discovery window iscausing massive habit fragmentation have discovered a new 86% favorite after a few episodes or seasons aired Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 15

“A lot of the time I waitand see what the buzz is after a couple episodes.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 16

“Typically, I will catch at leastpart of an episode … then go back and watch from the beginning either online, on demand, or summer reruns.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 17

“I used to wait for reruns or DVDs, but now I use Netflix or Hulu Plus to watch from the beginning.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 18

“Comedies, Ill start inthe middle. Dramas, I try to catch up first.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 19

Two people, same room:Different devices, different shows 47%have co-viewed* with a companion at home *TVGuide.com will give a prize for the best Twitter-suggested new verb to describe this behavior: @christytanner Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 20

How do we make discoveryand co-viewing* easier? 21

TVGuide.com’s Watchlistmakes TV simple again – on any device 22

Top new Watchlist shows last fallpredicted 8 of 10 full season pickups g Source: TV Guide internal reporting 23

Three new shows cracked the top 10 streaming videos on TVGuide.com Source: TV Guide internal reporting Sept 2011– May 2012 24

Can we predictthe future? 25

Arrow is the #1 new dramaadded to Watchlists – so far Source: TV Guide internal reporting 26

Top 10 new dramas added to Watchlists Source: TV Guide internal reporting 27

1600 Penn is the #1 new comedy added to Watchlists – so far 28

Top 10 new comedies added to Watchlists Source: TV Guide internal reporting 29

Thank you. @christytannerEVP & GM, TVGuide.com & TV Guide Mobile

Christy Tanner | TV Guide Digital | More, More, More: Viewer Panel Insights

by WillRichmond on Jun 23, 2012

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