0
Will	
  Marlow,	
  LLC	
  

INTRO	
  TO	
  GOOGLE	
  REMARKETING	
  

HOW	
  TO	
  MAKE	
  YOUR	
  ADS	
  FOLLOW	
  PEOPLE...
What is Remarke;ng?
Ø Remarke1ng	
  allows	
  you	
  to	
  reach	
  people	
  who	
  previously	
  

visited	
  your	
  w...
What	
  are	
  the	
  benefits	
  of	
  Remarke;ng?	
  
More	
  relevancy,	
  more	
  leads	
  
Remarke1ng	
  increases	
  ...
How does it work?

A user visits your
website

Google places a
“cookie” in this user’s
browser to show they
visited your w...
Your audience before Remarketing.
Ø People	
  are	
  searching	
  the	
  internet	
  for	
  products	
  and	
  
services	...
Your audience after Remarketing.
Ø You	
  can	
  target	
  people	
  who	
  have	
  previously	
  visited	
  

your	
  we...
How can I make it work for me?
Ø The	
  key	
  is	
  to	
  have	
  very	
  tac1cal	
  messages	
  	
  

–	
  drive	
  cus...
Conclusion. Why should I use
Remarketing?
Ø 

Remarke1ng	
  gets	
  results.	
  

Ø Generally,	
  new	
  visitors	
  do	...
Thank you.
If you want help setting up a Google Remarketing
campaign, let’s talk.
Will Marlow
will@willmarlow.com	
  	
  
...
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Remarketing: How To Make Your Ads Follow People Around the Internet

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If you have ever wondered how come you see an ad for a website that you recently visited, then this presentation is for you. This presentation, which was made based on materials Google provided me as a Google AdWords Partner, walks through the HOW and the WHY of remarketing advertising campaigns.

A lot of clients ask me the same question: how come I often see an ad for a website after I visit that website, and how can I make my own ads

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Transcript of "Remarketing: How To Make Your Ads Follow People Around the Internet"

  1. 1. Will  Marlow,  LLC   INTRO  TO  GOOGLE  REMARKETING   HOW  TO  MAKE  YOUR  ADS  FOLLOW  PEOPLE  AROUND  THE  INTERWEBS  
  2. 2. What is Remarke;ng? Ø Remarke1ng  allows  you  to  reach  people  who  previously   visited  your  website,  but  who  did  NOT  convert  on  their   last  visit,  or  who  might  convert  again.     For  example,  you  can  target  customers  who  visited  your   “contact”  page  but  who  didn’t  contact  you,  or  who   viewed  your  execu1ve  bios  but  didn’t  make  a  phone  call.     You  can  show  them  these  messages  as  they  browse   related  sites  across  the  Google  Display  Network.     Typically,  we  see  the  second  highest  ROI  for  Remarke1ng   campaigns  (the  highest  ROI  is  found  in  targe1ng   “branded”  keywords.   Ø  Ø  Ø  What? Benefits How it works Tips for success Conclusion
  3. 3. What  are  the  benefits  of  Remarke;ng?   More  relevancy,  more  leads   Remarke1ng  increases  the  relevancy  of  your  campaigns.  You're  targe1ng   the  right  people  with  the  right  message  –  the  people  who  have  visited   your  website  are  oOen  your  best  prospects     Wide  coverage   Google  Display  Network  reaches  hundreds  of  millions  of  prospects  daily     Give  liM  to  other  marke;ng  tac;cs   You  targeted  them  once,  and  this  let’s  you  “re-­‐market”  to  them  –  giving   liO  to  all  other  marke1ng  channels     Reach  your  “repeat  visitors”   People  oOen  don’t  convert  on  the  first  visit  to  a  website,  which  is  why   remarke1ng  is  so  powerful  –  help  them  find  you  a  second  or  third  1me.       What? Benefits How it works Tips for success Conclusion
  4. 4. How does it work? A user visits your website Google places a “cookie” in this user’s browser to show they visited your website The user leaves your website and navigates through other websites The “cookie” triggers your ad to show on these GDN sites. Voila.    Your  ad  is   following  people   around. What? Benefits How it works Tips for success Conclusion
  5. 5. Your audience before Remarketing. Ø People  are  searching  the  internet  for  products  and   services   Ø They  benchmark  and  compare  during  the  buying   process,  so  it’s  important  to  ensure  you  have  a  presence   when  they  do  so   What? Benefits How it works Tips for success Conclusion
  6. 6. Your audience after Remarketing. Ø You  can  target  people  who  have  previously  visited   your  website  but  not  performed  a  desired  ac1on.   Your  ad  will  be  shown  if  you  win  the  ad  auc1on   (just  like  your  ads  on  Google  Search)     For  each  new  site  they  visit  they  are  served  your  ad   again  -­‐  reminding  them  of  your  business  as  they   con1nue  to  browse  the  web   Ø  What? Benefits How it works Tips for success Conclusion
  7. 7. How can I make it work for me? Ø The  key  is  to  have  very  tac1cal  messages     –  drive  customers  to  your  website  with  an  exclusive  offer     Target  people  who  have  browsed  your  website  but  not  converted   Ø  Ø Target  customers  who  have  started  but  not  completed  an  online   form   Ø Create  loyalty  by  retarge1ng  people  for  a  few  days  or  weeks  aOer   they  have  completed  an  ac1on  on  your  website     What? Benefits How it works Tips for success Conclusion
  8. 8. Conclusion. Why should I use Remarketing? Ø  Remarke1ng  gets  results.   Ø Generally,  new  visitors  do  not  convert  on  the  first  visit   Ø Retarget  the  right  users  with  the  right  message  and  you  could     increase  conversions   What? Benefits How it works Tips for success Conclusion
  9. 9. Thank you. If you want help setting up a Google Remarketing campaign, let’s talk. Will Marlow will@willmarlow.com     m.  202.577.3350  
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