What is an API?
(Application Programming Interface)
APIs are to the modern world what interchangeable
parts were to the industrial revolution.
An API let’s you PROGRAM a sophisticated APP that
INTERFACES with another application.
Benefits of the AdWords API
Control bids according to business
More precise geo-targeting
Budget pacing according to daily
weekly monthly targets
Reports that are automated and
custom tailored to you
Optimize according to rule-based
Who Should Use the AdWords API?
Venture-backed companies with
extremely aggressive growth targets
Companies with huge product inventories
Anyone promoting events or other timesensitive campaigns
Companies with thousands of keywords
and ~$25k or more monthly budget
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