WHAT DID I MISS?
2013 SEO REVIEW
Will Hanke

WhereIsMyBusiness.com
Search Engine Optimization

WhereIsMyBusiness.com
2013 Algorithm Changes

300+
WhereIsMyBusiness.com
6 Major Changes

WhereIsMyBusiness.com
Penguin Update 4 (2.0)

WhereIsMyBusiness.com
Penguin 1.0 – April 2012

WhereIsMyBusiness.com
Domain Crowding/Clustering

WhereIsMyBusiness.com
Google+/Publisher/Authorship

WhereIsMyBusiness.com
Claim & Verify Your Website

WhereIsMyBusiness.com
Google Plus Page

WhereIsMyBusiness.com
google.com/webmasters/tools/richsnippets
WhereIsMyBusiness.com
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verif...
Authorship = Links?

willhanke.com/blog/

WhereIsMyBusiness.com
Hummingbird Update

WhereIsMyBusiness.com
Context of a Query

WhereIsMyBusiness.com
Knowledge Graph

WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Keywords: (not provided)

WhereIsMyBusiness.com
Secure Searches

https://

WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Conversational Search

WhereIsMyBusiness.com
Tell Me a Story

WhereIsMyBusiness.com
Mobile Compatibility “Reward”

WhereIsMyBusiness.com
WhereIsMyBusiness.com
Mobile Speed Penalties

developers.google.com/speed/pagespeed/

WhereIsMyBusiness.com
Other Changes of Note

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans
Advertorials

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans
Advertorials
Guest Blogging/Posting

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans
Advertorials
Guest Blogging/Posting
Time to Long Click
WhereIsMyBusiness.com
Content Marketing: Coming of Age

WhereIsMyBusiness.com
Summary of 2013
SEO Changes:
Build a site with great
content that your
visitors find useful.
WhereIsMyBusiness.com
Questions?

WhereIsMyBusiness.com
Next Class – Feb 20
How to Show, Tell and Sell Online Using Video
7:00 PM – 8:30 AM - $10
Learn how to capture and retain ...
Next Workshop – March 20
Demystifying the Google Zoo
6:00 PM – 9:00 AM - $57 - $47 if you register tonight
This is a bring...
Thank You!

WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz

WhereIsMyBusiness.com
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What did I Miss? 2013 SEO Review

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What SEO changes and updates did you miss in 2013?

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What did I Miss? 2013 SEO Review

  1. 1. WHAT DID I MISS? 2013 SEO REVIEW Will Hanke WhereIsMyBusiness.com
  2. 2. Search Engine Optimization WhereIsMyBusiness.com
  3. 3. 2013 Algorithm Changes 300+ WhereIsMyBusiness.com
  4. 4. 6 Major Changes WhereIsMyBusiness.com
  5. 5. Penguin Update 4 (2.0) WhereIsMyBusiness.com
  6. 6. Penguin 1.0 – April 2012 WhereIsMyBusiness.com
  7. 7. Domain Crowding/Clustering WhereIsMyBusiness.com
  8. 8. Google+/Publisher/Authorship WhereIsMyBusiness.com
  9. 9. Claim & Verify Your Website WhereIsMyBusiness.com
  10. 10. Google Plus Page WhereIsMyBusiness.com
  11. 11. google.com/webmasters/tools/richsnippets WhereIsMyBusiness.com
  12. 12. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.” - Feb 2013 WhereIsMyBusiness.com
  13. 13. Authorship = Links? willhanke.com/blog/ WhereIsMyBusiness.com
  14. 14. Hummingbird Update WhereIsMyBusiness.com
  15. 15. Context of a Query WhereIsMyBusiness.com
  16. 16. Knowledge Graph WhereIsMyBusiness.com
  17. 17. WhereIsMyBusiness.com
  18. 18. WhereIsMyBusiness.com
  19. 19. Keywords: (not provided) WhereIsMyBusiness.com
  20. 20. Secure Searches https:// WhereIsMyBusiness.com
  21. 21. WhereIsMyBusiness.com
  22. 22. WhereIsMyBusiness.com
  23. 23. WhereIsMyBusiness.com
  24. 24. Conversational Search WhereIsMyBusiness.com
  25. 25. Tell Me a Story WhereIsMyBusiness.com
  26. 26. Mobile Compatibility “Reward” WhereIsMyBusiness.com
  27. 27. WhereIsMyBusiness.com
  28. 28. Mobile Speed Penalties developers.google.com/speed/pagespeed/ WhereIsMyBusiness.com
  29. 29. Other Changes of Note WhereIsMyBusiness.com
  30. 30. Other Changes & Notes Payday Loans WhereIsMyBusiness.com
  31. 31. Other Changes & Notes Payday Loans Advertorials WhereIsMyBusiness.com
  32. 32. Other Changes & Notes Payday Loans Advertorials Guest Blogging/Posting WhereIsMyBusiness.com
  33. 33. Other Changes & Notes Payday Loans Advertorials Guest Blogging/Posting Time to Long Click WhereIsMyBusiness.com
  34. 34. Content Marketing: Coming of Age WhereIsMyBusiness.com
  35. 35. Summary of 2013 SEO Changes: Build a site with great content that your visitors find useful. WhereIsMyBusiness.com
  36. 36. Questions? WhereIsMyBusiness.com
  37. 37. Next Class – Feb 20 How to Show, Tell and Sell Online Using Video 7:00 PM – 8:30 AM - $10 Learn how to capture and retain the focus of your ideal prospects regardless of their attention span using video. WhereIsMyBusiness.com/meetup/ WhereIsMyBusiness.com
  38. 38. Next Workshop – March 20 Demystifying the Google Zoo 6:00 PM – 9:00 AM - $57 - $47 if you register tonight This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them! Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility! WhereIsMyBusiness.com
  39. 39. Thank You! WhereIsMyBusiness.com 314-496-8665 @WhereIsMyBiz WhereIsMyBusiness.com
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