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Understanding Google Analytics

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An overview of Google's Analytics program and what business owners need to understand when looking at the data.

An overview of Google's Analytics program and what business owners need to understand when looking at the data.

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Transcript

  • 1. UNDERSTANDING GOOGLE ANALYTICS Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
  • 2. Today You’re Going to…
    • Meet Other Business Owners
    • Say Something Outlandish
    • Learn Your Ultimate Goal for SEO
    • Filter Yourself
    • See Where People Exit Your Site
    • Define Goals
    • Win Something?
    • Why? So You Can Make More Money!
  • 3. One Lucky Winner
  • 4. But First…
  • 5. SEO Learning Opportunities
  • 6. Upcoming Classes Why Blogging is So Important for Your Business Growth July 21 Black Hat SEO – Unethical Practices That Can Kill Your Traffic (and Competitors) August 11 You Decide! September 8 & 29 or 15
  • 7. Upcoming Webinars Keyword &Keyphrase Research June 21 What the Search Engines Know June 30 Extreme Onsite Optimization July 19 Get Found in Local Search August 9
  • 8. Photos
  • 9. Outlandish
  • 10. Google Analytics
  • 11. Sign in
  • 12. Add Your Site Profile
  • 13. Verify Your Site/Add Code
  • 14. Define Your Goals
  • 15. Transactional Goals
  • 16. Engagement Goals
  • 17. Your Ultimate SEO Goal Probably Isn’t More Traffic
  • 18. Diving In
  • 19. Analytics Navigation
  • 20. Analytics Navigation
  • 21. The Dashboard
  • 22. Visitors
  • 23. Map Overlay - World
  • 24. Map Overlay - US
  • 25. States Sending Traffic
  • 26. Map Overlay - Missouri
  • 27. City Data
  • 28. Mobile Visitors
  • 29. Traffic Sources
  • 30. Filter Yourself
  • 31. Back to Traffic Sources
  • 32. Search Engine Traffic
  • 33. Search Engines & Keywords
  • 34. Traffic Sources - Keywords
  • 35. Keywords by Region
  • 36. Keywords by Region
  • 37. Missouri Keyword Traffic
  • 38. Content
  • 39. Content
  • 40. Top Exit Pages
  • 41. Tips & Tricks
  • 42. Track Ecommerce
  • 43. Yes!
  • 44. Added to Navigation
  • 45. Ecommerce Sample Data
  • 46. Revenue by Keyword
  • 47. Site Speed
  • 48. Remember Those Goals?
  • 49. Define Some Goals
  • 50. Add a Goal
  • 51. Goal Info
  • 52. Enter Info and Save Goal
  • 53. Other Options
  • 54. Questions
  • 55. Drawing
  • 56. Thank You!
    • WhereIsMyBusiness.com
    • 314-496-8665
    • [email_address]
    • @WhereIsMyBiz