Understanding Google Analytics

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An overview of Google's Analytics program and what business owners need to understand when looking at the data.

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Understanding Google Analytics

  1. 1. UNDERSTANDING GOOGLE ANALYTICS Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
  2. 2. Today You’re Going to… <ul><li>Meet Other Business Owners </li></ul><ul><li>Say Something Outlandish </li></ul><ul><li>Learn Your Ultimate Goal for SEO </li></ul><ul><li>Filter Yourself </li></ul><ul><li>See Where People Exit Your Site </li></ul><ul><li>Define Goals </li></ul><ul><li>Win Something? </li></ul><ul><li>Why? So You Can Make More Money! </li></ul>
  3. 3. One Lucky Winner
  4. 4. But First…
  5. 5. SEO Learning Opportunities
  6. 6. Upcoming Classes Why Blogging is So Important for Your Business Growth July 21 Black Hat SEO – Unethical Practices That Can Kill Your Traffic (and Competitors) August 11 You Decide! September 8 & 29 or 15
  7. 7. Upcoming Webinars Keyword &Keyphrase Research June 21 What the Search Engines Know June 30 Extreme Onsite Optimization July 19 Get Found in Local Search August 9
  8. 8. Photos
  9. 9. Outlandish
  10. 10. Google Analytics
  11. 11. Sign in
  12. 12. Add Your Site Profile
  13. 13. Verify Your Site/Add Code
  14. 14. Define Your Goals
  15. 15. Transactional Goals
  16. 16. Engagement Goals
  17. 17. Your Ultimate SEO Goal Probably Isn’t More Traffic
  18. 18. Diving In
  19. 19. Analytics Navigation
  20. 20. Analytics Navigation
  21. 21. The Dashboard
  22. 22. Visitors
  23. 23. Map Overlay - World
  24. 24. Map Overlay - US
  25. 25. States Sending Traffic
  26. 26. Map Overlay - Missouri
  27. 27. City Data
  28. 28. Mobile Visitors
  29. 29. Traffic Sources
  30. 30. Filter Yourself
  31. 31. Back to Traffic Sources
  32. 32. Search Engine Traffic
  33. 33. Search Engines & Keywords
  34. 34. Traffic Sources - Keywords
  35. 35. Keywords by Region
  36. 36. Keywords by Region
  37. 37. Missouri Keyword Traffic
  38. 38. Content
  39. 39. Content
  40. 40. Top Exit Pages
  41. 41. Tips & Tricks
  42. 42. Track Ecommerce
  43. 43. Yes!
  44. 44. Added to Navigation
  45. 45. Ecommerce Sample Data
  46. 46. Revenue by Keyword
  47. 47. Site Speed
  48. 48. Remember Those Goals?
  49. 49. Define Some Goals
  50. 50. Add a Goal
  51. 51. Goal Info
  52. 52. Enter Info and Save Goal
  53. 53. Other Options
  54. 54. Questions
  55. 55. Drawing
  56. 56. Thank You! <ul><li>WhereIsMyBusiness.com </li></ul><ul><li>314-496-8665 </li></ul><ul><li>[email_address] </li></ul><ul><li>@WhereIsMyBiz </li></ul>

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