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Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
Show Me the Blog 2011
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Show Me the Blog 2011

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Transcript

  • 1. WORDPRESS SEO KNOW IT, USE IT Will Hanke WhereIsMyBusiness.com #SMBSTL
  • 2. TODAY’S SLIDES WhereIsMyBusiness.com/SMTB
  • 3. Who Am I? <ul><li>Will Hanke </li></ul><ul><li>SEO Professional WhereIsMyBusiness.com </li></ul><ul><li>1990 - Graduate Fox High </li></ul><ul><li>1992 – US Air Force </li></ul><ul><li>1997 – 2003 Web Design & Hosting </li></ul>
  • 4. 2003: The Barenaked Ladies Change My Career Path
  • 5.  
  • 6. Blogging Mom’s Every Move
  • 7. 30-40 Pieces of Mail a Day
  • 8.  
  • 9. What It Got Me
  • 10. What It Also Got Me
  • 11. I Soon Found Out…
  • 12. They Don’t Care
  • 13. Blocking is Easy WhereIsMyBusiness.com
  • 14. They Are Searching
  • 15. SEO - Get to the Top
  • 16.  
  • 17. Build Your Keyword List FIRST
  • 18. Keyword Research Tools <ul><li>AdWords Keyword Tool </li></ul><ul><li>WordTracker </li></ul><ul><li>Yahoo Suggest </li></ul><ul><li>Google Instant </li></ul><ul><li>SEOBook (not free) </li></ul>willhanke.com/seo-webinars/
  • 19. DUH Tip: Create Great Content
  • 20. SEO Plugins
  • 21. All in One SEO Pack wordpress.org/extend/plugins/all-in-one-seo-pack/
  • 22. Yoast SEO yoast.com/wordpress/seo/
  • 23. YARPP wordpress.org /extend/plugins/yet-another-related-posts-plugin/
  • 24. Quick Loading
  • 25. WP Super Cache wordpress.org/extend/plugins/wp-super-cache/
  • 26. Google XML Sitemap wordpress.org/extend/plugins/google-sitemap-generator/
  • 27. WP Touch wordpress.org/extend/plugins/wptouch/
  • 28. Crazy Egg Heatmap wordpress.org/extend/plugins/crazyegg-heatmap-tracking/
  • 29. And now, the Geeky Stuff
  • 30. Code Change <title><?php wp_title(’’); ?></title> wp-content/themes/your_theme/header.php
  • 31. Pretty Permalinks www.domain.com/?page_id=7 Needs to become www.domain.com/spring-camping/ Settings / Permalinks Custom Structure - /%hour%/%postname%/
  • 32. Keywords in Post Title & Meta Desc
  • 33. Did I Mention? Great Content
  • 34. Comments = Free Content
  • 35. Keep the Conversation Going
  • 36. Your Website HAS Traffic!
  • 37. Q & A
  • 38. THANK YOU! WhereIsMyBusiness.com @WhereIsMyBiz St Louis SEO Meetup Meetup.com/Where-Is-My-Business

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