Seo for Business Videos

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  • 1. GET THE MOST SEO OUT OF YOUR BUSINESS VIDEOS Will Hanke6:30-7:00 Networking7:00-8:30 Learn + Q&A WhereIsMyBusiness.com
  • 2. Upcoming Classes - $10eaUsing Google Analytics to Make More MoneyApril 18Finding Keywords That Turn into CashMay 23 WhereIsMyBusiness.com
  • 3. NEW: Upcoming BootcampsThe Ultimate WordPress SEO ClassSaturday April 13 – 9 Spots - $79Step by step instructions on making your WordPress 100% SEOready for the search engines. Plugins, code tricks and lots of othertricks that help you get to the top of Google. WhereIsMyBusiness.com
  • 4. NEW: Upcoming BootcampsWebsite SEO Audit & Enemy ReconnaissanceSaturday April 27 – 9 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s)website. What SEO tools, websites, and software gives you the bestadvantage. WhereIsMyBusiness.com
  • 5. Tonight’s Slides Will Be Available WhereIsMyBusiness.com
  • 6. Second Biggest Search EngineFour Billion videos are viewed every dayYouTube Mobile: 600 Million Views/day500 Tweets/min have a YouTube link WhereIsMyBusiness.com
  • 7. Three Functions & Approaches WhereIsMyBusiness.com
  • 8. Approach One: Video for Ranking, Conversions & Rich Snippets WhereIsMyBusiness.com
  • 9. First: Find a Good SERP WhereIsMyBusiness.com
  • 10. Stay Away From…• Shopping Queries• Local Intent• High PPC Results WhereIsMyBusiness.com
  • 11. Look For Queries With…• Tutorial• Tips / Tricks• Review• Test• What is• How to• Demonstration• Explanation• Video about WhereIsMyBusiness.com
  • 12. Diverse Media Types WhereIsMyBusiness.com
  • 13. Just One Video Per Page WhereIsMyBusiness.com
  • 14. Keep Bitrates Low WhereIsMyBusiness.com
  • 15. Don’t Put it on YouTube WhereIsMyBusiness.com
  • 16. Host it Yourself WhereIsMyBusiness.com
  • 17. Or Vimeo Pro (NOT Free) WhereIsMyBusiness.com
  • 18. Host it Yourself - Advantages• Keeps visitor on your site• No end of video distractions• Total control of video player layout• Stats you can count on/believe WhereIsMyBusiness.com
  • 19. Don’t Offer EMBED Code <embed> WhereIsMyBusiness.com
  • 20. Use old EMBED Code WhereIsMyBusiness.com
  • 21. Submit Sitemap to GWMT <xml> WhereIsMyBusiness.com
  • 22. Video Content Tips• Longer than :30• Less than 5:00• Good content, not fluff• Inbound, not ad• EX: Product explanations, event trailers WhereIsMyBusiness.com
  • 23. Approach Two: Video for Links WhereIsMyBusiness.com
  • 24. People Link to Videos 2 Ways:• Embed on Site• Link to Page with Video WhereIsMyBusiness.com
  • 25. Video Types WhereIsMyBusiness.com
  • 26. Host it Yourself WhereIsMyBusiness.com
  • 27. Don’t Put it on YouTube/Vimeo WhereIsMyBusiness.com
  • 28. Let it be Embedded Everywhere WhereIsMyBusiness.com
  • 29. Add Social Share Icons WhereIsMyBusiness.com
  • 30. Submit Sitemap to GWMT <xml> WhereIsMyBusiness.com
  • 31. Promote Your Page w/Video WhereIsMyBusiness.com
  • 32. Approach Three: Video for Branding & Notoriety WhereIsMyBusiness.com
  • 33. So Obviously… WhereIsMyBusiness.com
  • 34. Host it Everywhere WhereIsMyBusiness.com
  • 35. Enable Comments WhereIsMyBusiness.com
  • 36. Cognitive Engagement WhereIsMyBusiness.com
  • 37. Avoid (It Won’t Work) WhereIsMyBusiness.com
  • 38. Approach Four: The Holy Grail of Video SEO WhereIsMyBusiness.com
  • 39. Win! WhereIsMyBusiness.com
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  • 48. Hire Will WhereIsMyBusiness.com
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  • 52. WhereIsMyBusiness.com
  • 53. And That’s It! WhereIsMyBusiness.com
  • 54. Questions & Answers WhereIsMyBusiness.com
  • 55. Please Rate This Meetup! WhereIsMyBusiness.com
  • 56. Thank You! WhereIsMyBusiness.com 314-514-5SEO WhereIsMyBusiness.com