GET THE MOST SEO        OUT OF YOUR   BUSINESS VIDEOS                        Will Hanke6:30-7:00 Networking7:00-8:30 Learn...
Upcoming Classes - $10eaUsing Google Analytics to Make More MoneyApril 18Finding Keywords That Turn into CashMay 23       ...
NEW: Upcoming BootcampsThe Ultimate WordPress SEO ClassSaturday April 13 – 9 Spots - $79Step by step instructions on makin...
NEW: Upcoming BootcampsWebsite SEO Audit & Enemy ReconnaissanceSaturday April 27 – 9 Spots - $159How to do a step by step ...
Tonight’s Slides Will Be Available                            WhereIsMyBusiness.com
Second Biggest Search EngineFour Billion videos are viewed every dayYouTube Mobile: 600 Million Views/day500 Tweets/min ha...
Three Functions & Approaches                      WhereIsMyBusiness.com
Approach One:     Video for Ranking,     Conversions & Rich         Snippets                      WhereIsMyBusiness.com
First: Find a Good SERP                          WhereIsMyBusiness.com
Stay Away From…• Shopping Queries• Local Intent• High PPC Results                     WhereIsMyBusiness.com
Look For Queries With…•   Tutorial•   Tips / Tricks•   Review•   Test•   What is•   How to•   Demonstration•   Explanation...
Diverse Media Types                      WhereIsMyBusiness.com
Just One Video Per Page                          WhereIsMyBusiness.com
Keep Bitrates Low                    WhereIsMyBusiness.com
Don’t Put it on YouTube                          WhereIsMyBusiness.com
Host it Yourself                   WhereIsMyBusiness.com
Or Vimeo Pro (NOT Free)                      WhereIsMyBusiness.com
Host it Yourself - Advantages• Keeps visitor on  your site• No end of video  distractions• Total control of  video player ...
Don’t Offer EMBED Code          <embed>                         WhereIsMyBusiness.com
Use old EMBED Code                     WhereIsMyBusiness.com
Submit Sitemap to GWMT          <xml>                     WhereIsMyBusiness.com
Video Content Tips• Longer than :30• Less than 5:00• Good content, not  fluff• Inbound, not ad• EX: Product  explanations,...
Approach Two:       Video for Links                         WhereIsMyBusiness.com
People Link to Videos 2 Ways:• Embed on Site• Link to Page with  Video                       WhereIsMyBusiness.com
Video Types              WhereIsMyBusiness.com
Host it Yourself                   WhereIsMyBusiness.com
Don’t Put it on YouTube/Vimeo                         WhereIsMyBusiness.com
Let it be Embedded Everywhere                         WhereIsMyBusiness.com
Add Social Share Icons                         WhereIsMyBusiness.com
Submit Sitemap to GWMT          <xml>                     WhereIsMyBusiness.com
Promote Your Page w/Video                     WhereIsMyBusiness.com
Approach Three:     Video for Branding &          Notoriety                       WhereIsMyBusiness.com
So Obviously…                WhereIsMyBusiness.com
Host it Everywhere                     WhereIsMyBusiness.com
Enable Comments                  WhereIsMyBusiness.com
Cognitive Engagement                       WhereIsMyBusiness.com
Avoid (It Won’t Work)                        WhereIsMyBusiness.com
Approach Four:       The Holy Grail of          Video SEO                           WhereIsMyBusiness.com
Win!       WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Hire Will            WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
And That’s It!                 WhereIsMyBusiness.com
Questions & Answers                      WhereIsMyBusiness.com
Please Rate This Meetup!                       WhereIsMyBusiness.com
Thank You!  WhereIsMyBusiness.com      314-514-5SEO                     WhereIsMyBusiness.com
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Seo for Business Videos

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Seo for Business Videos

  1. 1. GET THE MOST SEO OUT OF YOUR BUSINESS VIDEOS Will Hanke6:30-7:00 Networking7:00-8:30 Learn + Q&A WhereIsMyBusiness.com
  2. 2. Upcoming Classes - $10eaUsing Google Analytics to Make More MoneyApril 18Finding Keywords That Turn into CashMay 23 WhereIsMyBusiness.com
  3. 3. NEW: Upcoming BootcampsThe Ultimate WordPress SEO ClassSaturday April 13 – 9 Spots - $79Step by step instructions on making your WordPress 100% SEOready for the search engines. Plugins, code tricks and lots of othertricks that help you get to the top of Google. WhereIsMyBusiness.com
  4. 4. NEW: Upcoming BootcampsWebsite SEO Audit & Enemy ReconnaissanceSaturday April 27 – 9 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s)website. What SEO tools, websites, and software gives you the bestadvantage. WhereIsMyBusiness.com
  5. 5. Tonight’s Slides Will Be Available WhereIsMyBusiness.com
  6. 6. Second Biggest Search EngineFour Billion videos are viewed every dayYouTube Mobile: 600 Million Views/day500 Tweets/min have a YouTube link WhereIsMyBusiness.com
  7. 7. Three Functions & Approaches WhereIsMyBusiness.com
  8. 8. Approach One: Video for Ranking, Conversions & Rich Snippets WhereIsMyBusiness.com
  9. 9. First: Find a Good SERP WhereIsMyBusiness.com
  10. 10. Stay Away From…• Shopping Queries• Local Intent• High PPC Results WhereIsMyBusiness.com
  11. 11. Look For Queries With…• Tutorial• Tips / Tricks• Review• Test• What is• How to• Demonstration• Explanation• Video about WhereIsMyBusiness.com
  12. 12. Diverse Media Types WhereIsMyBusiness.com
  13. 13. Just One Video Per Page WhereIsMyBusiness.com
  14. 14. Keep Bitrates Low WhereIsMyBusiness.com
  15. 15. Don’t Put it on YouTube WhereIsMyBusiness.com
  16. 16. Host it Yourself WhereIsMyBusiness.com
  17. 17. Or Vimeo Pro (NOT Free) WhereIsMyBusiness.com
  18. 18. Host it Yourself - Advantages• Keeps visitor on your site• No end of video distractions• Total control of video player layout• Stats you can count on/believe WhereIsMyBusiness.com
  19. 19. Don’t Offer EMBED Code <embed> WhereIsMyBusiness.com
  20. 20. Use old EMBED Code WhereIsMyBusiness.com
  21. 21. Submit Sitemap to GWMT <xml> WhereIsMyBusiness.com
  22. 22. Video Content Tips• Longer than :30• Less than 5:00• Good content, not fluff• Inbound, not ad• EX: Product explanations, event trailers WhereIsMyBusiness.com
  23. 23. Approach Two: Video for Links WhereIsMyBusiness.com
  24. 24. People Link to Videos 2 Ways:• Embed on Site• Link to Page with Video WhereIsMyBusiness.com
  25. 25. Video Types WhereIsMyBusiness.com
  26. 26. Host it Yourself WhereIsMyBusiness.com
  27. 27. Don’t Put it on YouTube/Vimeo WhereIsMyBusiness.com
  28. 28. Let it be Embedded Everywhere WhereIsMyBusiness.com
  29. 29. Add Social Share Icons WhereIsMyBusiness.com
  30. 30. Submit Sitemap to GWMT <xml> WhereIsMyBusiness.com
  31. 31. Promote Your Page w/Video WhereIsMyBusiness.com
  32. 32. Approach Three: Video for Branding & Notoriety WhereIsMyBusiness.com
  33. 33. So Obviously… WhereIsMyBusiness.com
  34. 34. Host it Everywhere WhereIsMyBusiness.com
  35. 35. Enable Comments WhereIsMyBusiness.com
  36. 36. Cognitive Engagement WhereIsMyBusiness.com
  37. 37. Avoid (It Won’t Work) WhereIsMyBusiness.com
  38. 38. Approach Four: The Holy Grail of Video SEO WhereIsMyBusiness.com
  39. 39. Win! WhereIsMyBusiness.com
  40. 40. WhereIsMyBusiness.com
  41. 41. WhereIsMyBusiness.com
  42. 42. WhereIsMyBusiness.com
  43. 43. WhereIsMyBusiness.com
  44. 44. WhereIsMyBusiness.com
  45. 45. WhereIsMyBusiness.com
  46. 46. WhereIsMyBusiness.com
  47. 47. WhereIsMyBusiness.com
  48. 48. Hire Will WhereIsMyBusiness.com
  49. 49. WhereIsMyBusiness.com
  50. 50. WhereIsMyBusiness.com
  51. 51. WhereIsMyBusiness.com
  52. 52. WhereIsMyBusiness.com
  53. 53. And That’s It! WhereIsMyBusiness.com
  54. 54. Questions & Answers WhereIsMyBusiness.com
  55. 55. Please Rate This Meetup! WhereIsMyBusiness.com
  56. 56. Thank You! WhereIsMyBusiness.com 314-514-5SEO WhereIsMyBusiness.com
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