Seo for Business Videos

Seo for Business Videos






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Seo for Business Videos Seo for Business Videos Presentation Transcript

  • GET THE MOST SEO OUT OF YOUR BUSINESS VIDEOS Will Hanke6:30-7:00 Networking7:00-8:30 Learn + Q&A
  • Upcoming Classes - $10eaUsing Google Analytics to Make More MoneyApril 18Finding Keywords That Turn into CashMay 23
  • NEW: Upcoming BootcampsThe Ultimate WordPress SEO ClassSaturday April 13 – 9 Spots - $79Step by step instructions on making your WordPress 100% SEOready for the search engines. Plugins, code tricks and lots of othertricks that help you get to the top of Google.
  • NEW: Upcoming BootcampsWebsite SEO Audit & Enemy ReconnaissanceSaturday April 27 – 9 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s)website. What SEO tools, websites, and software gives you the bestadvantage.
  • Tonight’s Slides Will Be Available
  • Second Biggest Search EngineFour Billion videos are viewed every dayYouTube Mobile: 600 Million Views/day500 Tweets/min have a YouTube link
  • Three Functions & Approaches
  • Approach One: Video for Ranking, Conversions & Rich Snippets
  • First: Find a Good SERP
  • Stay Away From…• Shopping Queries• Local Intent• High PPC Results
  • Look For Queries With…• Tutorial• Tips / Tricks• Review• Test• What is• How to• Demonstration• Explanation• Video about
  • Diverse Media Types
  • Just One Video Per Page
  • Keep Bitrates Low
  • Don’t Put it on YouTube
  • Host it Yourself
  • Or Vimeo Pro (NOT Free)
  • Host it Yourself - Advantages• Keeps visitor on your site• No end of video distractions• Total control of video player layout• Stats you can count on/believe
  • Don’t Offer EMBED Code <embed>
  • Use old EMBED Code
  • Submit Sitemap to GWMT <xml>
  • Video Content Tips• Longer than :30• Less than 5:00• Good content, not fluff• Inbound, not ad• EX: Product explanations, event trailers
  • Approach Two: Video for Links
  • People Link to Videos 2 Ways:• Embed on Site• Link to Page with Video
  • Video Types
  • Host it Yourself
  • Don’t Put it on YouTube/Vimeo
  • Let it be Embedded Everywhere
  • Add Social Share Icons
  • Submit Sitemap to GWMT <xml>
  • Promote Your Page w/Video
  • Approach Three: Video for Branding & Notoriety
  • So Obviously…
  • Host it Everywhere
  • Enable Comments
  • Cognitive Engagement
  • Avoid (It Won’t Work)
  • Approach Four: The Holy Grail of Video SEO
  • Win!
  • Hire Will
  • And That’s It!
  • Questions & Answers
  • Please Rate This Meetup!
  • Thank You! 314-514-5SEO