HOW USER TESTING
MAKES YOUR WEBSITE
MORE AWESOME
Will Hanke
RedCanoeMedia.com
WhereIsMyBusiness.com
Wanna Tweet This Meetup?
@UserTesting
@RedCanoeMedia
WhereIsMyBusiness.com
Free Money
WhereIsMyBusiness.com
Awww Ain’t It Cute?
WhereIsMyBusiness.com
WhereIsMyBusiness.com
So Much Work!
WhereIsMyBusiness.com
So Many Leads!
WhereIsMyBusiness.com
But…
WhereIsMyBusiness.com
I Thought We Really Had Something
WhereIsMyBusiness.com
What Happened?
WhereIsMyBusiness.com
Maybe You’re Too Far Away from Reality
WhereIsMyBusiness.com
or Maybe You’re Too Close
WhereIsMyBusiness.com
or Maybe It’s Not You at All
WhereIsMyBusiness.com
All You Know is…
WhereIsMyBusiness.com
Three Ways to Test Your Site & Users
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Free is Good
WhereIsMyBusiness.com
Test Two Nearly Identical Pages
WhereIsMyBusiness.com
Define a Goal
WhereIsMyBusiness.com
Test Two Nearly Identical Pages
WhereIsMyBusiness.com
Cool Results Graph
WhereIsMyBusiness.com
CrazyEgg
WhereIsMyBusiness.com
No, Not This.
WhereIsMyBusiness.com
Yeah, This.
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
ScrollMap
WhereIsMyBusiness.com
Confetti
WhereIsMyBusiness.com
Overlay
WhereIsMyBusiness.com
Pricing
WhereIsMyBusiness.com
User Testing
WhereIsMyBusiness.com
Just Keep Smiling
WhereIsMyBusiness.com
You Need An Honest Review
WhereIsMyBusiness.com
My Favorite
WhereIsMyBusiness.com
User Testing
WhereIsMyBusiness.com
Real People
WhereIsMyBusiness.com
Ouch!
WhereIsMyBusiness.com
How it Works
WhereIsMyBusiness.com
Four Parts to User Testing
1. Set the Scene
2. Set Your Requirements
3. Set the Tasks
4. See the Res...
WhereIsMyBusiness.com
1. Set the Scene…
“Imagine you have a small woodworking
shop in your garage. You like to make
cabine...
WhereIsMyBusiness.com
2. Set Your Requirements…
Age
Gender
Income
Specific Location
Web Browser
Operating System
Average I...
WhereIsMyBusiness.com
3. Set Your Tasks (4-7)…
Sign up for our newsletter…
Find x product…
Imagine you need to return an i...
WhereIsMyBusiness.com
Deliverables
WhereIsMyBusiness.com
Cool Video with Note Taking Ability
WhereIsMyBusiness.com
Just 60 Minutes
WhereIsMyBusiness.com
4. Be Prepared for…
WhereIsMyBusiness.com
Video
(play video, Will)
WhereIsMyBusiness.com
Pricing
Less than 10 tests: $49ea
10+ tests: $39ea
Tier pricing from there…
WhereIsMyBusiness.com
Get a Free Test
promo code: WhereIsMyBiz
WhereIsMyBusiness.com
How to Build a Marketing Funnel
7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funn...
WhereIsMyBusiness.com
Google Analytics – Don’t Fear the Data
9:00 AM – 11:30 AM - $57 - $47 if you register tonight
This i...
WhereIsMyBusiness.com
And the Winner Is…
WhereIsMyBusiness.com
Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia
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How User Testing Makes Your Website More Awesome

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Various ways to test your website for optimal performance

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How User Testing Makes Your Website More Awesome

  1. 1. HOW USER TESTING MAKES YOUR WEBSITE MORE AWESOME Will Hanke RedCanoeMedia.com
  2. 2. WhereIsMyBusiness.com Wanna Tweet This Meetup? @UserTesting @RedCanoeMedia
  3. 3. WhereIsMyBusiness.com Free Money
  4. 4. WhereIsMyBusiness.com Awww Ain’t It Cute?
  5. 5. WhereIsMyBusiness.com
  6. 6. WhereIsMyBusiness.com So Much Work!
  7. 7. WhereIsMyBusiness.com So Many Leads!
  8. 8. WhereIsMyBusiness.com But…
  9. 9. WhereIsMyBusiness.com I Thought We Really Had Something
  10. 10. WhereIsMyBusiness.com What Happened?
  11. 11. WhereIsMyBusiness.com Maybe You’re Too Far Away from Reality
  12. 12. WhereIsMyBusiness.com or Maybe You’re Too Close
  13. 13. WhereIsMyBusiness.com or Maybe It’s Not You at All
  14. 14. WhereIsMyBusiness.com All You Know is…
  15. 15. WhereIsMyBusiness.com Three Ways to Test Your Site & Users
  16. 16. WhereIsMyBusiness.com
  17. 17. WhereIsMyBusiness.com Free is Good
  18. 18. WhereIsMyBusiness.com Test Two Nearly Identical Pages
  19. 19. WhereIsMyBusiness.com Define a Goal
  20. 20. WhereIsMyBusiness.com Test Two Nearly Identical Pages
  21. 21. WhereIsMyBusiness.com Cool Results Graph
  22. 22. WhereIsMyBusiness.com CrazyEgg
  23. 23. WhereIsMyBusiness.com No, Not This.
  24. 24. WhereIsMyBusiness.com Yeah, This.
  25. 25. WhereIsMyBusiness.com
  26. 26. WhereIsMyBusiness.com
  27. 27. WhereIsMyBusiness.com
  28. 28. WhereIsMyBusiness.com ScrollMap
  29. 29. WhereIsMyBusiness.com Confetti
  30. 30. WhereIsMyBusiness.com Overlay
  31. 31. WhereIsMyBusiness.com Pricing
  32. 32. WhereIsMyBusiness.com User Testing
  33. 33. WhereIsMyBusiness.com Just Keep Smiling
  34. 34. WhereIsMyBusiness.com You Need An Honest Review
  35. 35. WhereIsMyBusiness.com My Favorite
  36. 36. WhereIsMyBusiness.com User Testing
  37. 37. WhereIsMyBusiness.com Real People
  38. 38. WhereIsMyBusiness.com Ouch!
  39. 39. WhereIsMyBusiness.com How it Works
  40. 40. WhereIsMyBusiness.com Four Parts to User Testing 1. Set the Scene 2. Set Your Requirements 3. Set the Tasks 4. See the Results
  41. 41. WhereIsMyBusiness.com 1. Set the Scene… “Imagine you have a small woodworking shop in your garage. You like to make cabinets, tables and various small wood projects. Today you’re looking for a few new tools to add to your shop.”
  42. 42. WhereIsMyBusiness.com 2. Set Your Requirements… Age Gender Income Specific Location Web Browser Operating System Average Internet Usage/Day (in hours)
  43. 43. WhereIsMyBusiness.com 3. Set Your Tasks (4-7)… Sign up for our newsletter… Find x product… Imagine you need to return an item… Find today’s interest rates… Visit x competitor’s site Go to Google and search for… Find directions to our shop in Arnold…
  44. 44. WhereIsMyBusiness.com Deliverables
  45. 45. WhereIsMyBusiness.com Cool Video with Note Taking Ability
  46. 46. WhereIsMyBusiness.com Just 60 Minutes
  47. 47. WhereIsMyBusiness.com 4. Be Prepared for…
  48. 48. WhereIsMyBusiness.com Video (play video, Will)
  49. 49. WhereIsMyBusiness.com Pricing Less than 10 tests: $49ea 10+ tests: $39ea Tier pricing from there…
  50. 50. WhereIsMyBusiness.com Get a Free Test promo code: WhereIsMyBiz
  51. 51. WhereIsMyBusiness.com How to Build a Marketing Funnel 7:00 PM – 9:00 PM - $10 How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table. meetup.com/Where-Is-My-Business/ May 22 Meetup
  52. 52. WhereIsMyBusiness.com Google Analytics – Don’t Fear the Data 9:00 AM – 11:30 AM - $57 - $47 if you register tonight This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them! Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility! June 18 Workshop
  53. 53. WhereIsMyBusiness.com And the Winner Is…
  54. 54. WhereIsMyBusiness.com Thank You! Will Hanke 314-496-8665 @RedCanoeMedia
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