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Meetup state of seo 2013

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  • 1. THE STATE OF SEO Will Hanke6:30-7:00 Networking7:00-9:00 Learn + Q&A WhereIsMyBusiness.com
  • 2. Thank You for Coming• Classes here every month• Always $10, only 30 seats• Special bootcamp next month – limited attendanceTonight We’ll Learn…• All the major Algorithm Changes of 2012• How you can avoid these penalties• What to do in 2013 WhereIsMyBusiness.com
  • 3. Tonight’s Slides Will Be Available WhereIsMyBusiness.com
  • 4. Search Market Share WhereIsMyBusiness.com
  • 5. 800Lb Gorilla WhereIsMyBusiness.com
  • 6. January 2012 30 Updates 2 Signifigant WhereIsMyBusiness.com
  • 7. Search+ Your World WhereIsMyBusiness.com
  • 8. Google+ Results Integrated WhereIsMyBusiness.com
  • 9. “Top Heavy” Penalty WhereIsMyBusiness.com
  • 10. Hypocrites! WhereIsMyBusiness.com
  • 11. February 2012 47 Updates 1 Signifigant WhereIsMyBusiness.com
  • 12. Localized Results in Major Searches WhereIsMyBusiness.com
  • 13. Localized Results in Major Searches WhereIsMyBusiness.com
  • 14. March 2012 50 Updates 2 Signifigant WhereIsMyBusiness.com
  • 15. Symbol Indexing @&#+ WhereIsMyBusiness.com
  • 16. Link Warnings in GWMT WhereIsMyBusiness.com
  • 17. April 2012 52 Updates 1 Signifigant WhereIsMyBusiness.com
  • 18. Rumors of OOP WhereIsMyBusiness.com
  • 19. April 24, 2012 WhereIsMyBusiness.com
  • 20. Low Quality WhereIsMyBusiness.com
  • 21. Irrelevant Links WhereIsMyBusiness.com
  • 22. Tag Clouds WhereIsMyBusiness.com
  • 23. Bad Link Neighborhoods WhereIsMyBusiness.com
  • 24. Keyword Stuffing WhereIsMyBusiness.com
  • 25. May 2012 39 Updates 1 Signifigant WhereIsMyBusiness.com
  • 26. Knowledge Graph WhereIsMyBusiness.com
  • 27. Knowledge Graph WhereIsMyBusiness.com
  • 28. June 2012 39 Updates 0 Signifigant WhereIsMyBusiness.com
  • 29. July 2012 45 Updates 1 Signifigant WhereIsMyBusiness.com
  • 30. Site Clustering WhereIsMyBusiness.com
  • 31. August 2012 35 Updates 2 Signifigant WhereIsMyBusiness.com
  • 32. Panda Update WhereIsMyBusiness.com
  • 33. SERP Domain Diversity WhereIsMyBusiness.com
  • 34. Shrinking SERPS WhereIsMyBusiness.com
  • 35. September 2012 40 Updates 1 Signifigant WhereIsMyBusiness.com
  • 36. Exact Match Domains yourdomain.net yourdomain.biz yourdomain.ws yourdomain-sucks.com yourbizname.com yourbizname-keyword.com keyword-keyword- keyword.com keyword-location.com yourcompetition.com yourcompetition.net yourcompetition-yourbizname.com yourcompetition-sucks.com yourcompetition- keyword.com keyword-city.com keyword- zip.com WhereIsMyBusiness.com
  • 37. October/November 2012 x Updates 0 Signifigant WhereIsMyBusiness.com
  • 38. December 2012 x Updates 1 ~Signifigant WhereIsMyBusiness.com
  • 39. Knowledge Graph Languages WhereIsMyBusiness.com
  • 40. Other 2012 Updates 14 Panda Refreshes 2 Penguin Refreshes WhereIsMyBusiness.com
  • 41. Google Search in 2012 1.2 Trillion Searches 146 Lanuguages WhereIsMyBusiness.com
  • 42. Top in 2012 Whitney Houston Hurricane Sandy What is SOPA One Direction Election 2012 Hunger Games WhereIsMyBusiness.com
  • 43. Going Forward: 2013 The Year of Conversions Data User Tracking Local WhereIsMyBusiness.com
  • 44. A Smart Company In 2013 will: WhereIsMyBusiness.com
  • 45. Understand Their Data WhereIsMyBusiness.com
  • 46. Plug Leaks – Call Tracking WhereIsMyBusiness.com
  • 47. Create Good, Consistent Content WhereIsMyBusiness.com
  • 48. Optimize Your Social Profiles WhereIsMyBusiness.com
  • 49. Join and Use Google Plus WhereIsMyBusiness.com
  • 50. Visual Sites: Don’t Ignore Pinterest WhereIsMyBusiness.com
  • 51. Build Local Profiles WhereIsMyBusiness.com
  • 52. Build Local Pages (where relevant) WhereIsMyBusiness.com
  • 53. Pay Less Attention to KeywordRankings WhereIsMyBusiness.com
  • 54. Boost Their Online MarketingBudget/Time WhereIsMyBusiness.com
  • 55. Not Get Caught in This Cycle WhereIsMyBusiness.com
  • 56. Upcoming ClassesGetting the Most SEO Out of Your Business VideosFeb 21Digging Deeper Into Google AnalyticsMarch 21Wordpress SEOApril 18 WhereIsMyBusiness.com
  • 57. NEW: Two Upcoming BootcampsOptimize Your Business Listing for Local DominationFeb 12 – Only 4 Spots Left - $79Step by step instructions on optimizing your Google Places listingLearn tricks to push your business past other more establishedbrandsWebsite SEO Audit & Enemy ReconnaissanceMarch 12 – 8 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s)website. What SEO tools, websites, and software gives you the bestadvantage. WhereIsMyBusiness.com
  • 58. Thank You! WhereIsMyBusiness.com 314-496-8665 @WhereIsMyBiz WhereIsMyBusiness.com