LONG TAIL KEYWORDS AND  YOUR BUSINESS Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
Tonight You’ll Learn… <ul><li>How to formulate a keyword strategy </li></ul><ul><li>Why you need more keywords </li></ul><...
But First, Quick Housekeeping
Upcoming Classes Protecting Your Brand Online February 16 Link Building Techniques that Increase Your Google Rankings Marc...
Miss a Class? Upcoming Webinars Get Found Locally – Feb 7 Claim & optimize your business listing in Google Places Extreme ...
Last Chance - All 2012 SEO Classes
Will These Slides Be Available?
 
Key Words
Your Foundation
Long Tail Keywords
 
First: Build Your List
Keyword Tools
Google Instant
Find Keywords
Keyword Research Webinar
New Searches?
How I’m Going to Tahiti
 
 
 
 
Your Website
The Long Tail
 
 
 
 
70%
 
Long Tail = Warmer Leads
 
 
 
 
Missing the Bigger Picture
My Ticket to Tahiti
So What?
Armed and Dangerous
What Do I Do Now?
Search for New Words
Search Your Analytics
Write Keyword Related Blogs
Find New Products
Rank at the Top of Google
Take Up More Spots
Your Ticket to Tahiti
End Result?
Thank You! <ul><li>WhereIsMyBusiness.com </li></ul><ul><li>314-496-8665 </li></ul><ul><li>@WhereIsMyBiz </li></ul>
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Long Tail Keywords

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Long Tail Keywords

  1. 1. LONG TAIL KEYWORDS AND YOUR BUSINESS Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
  2. 2. Tonight You’ll Learn… <ul><li>How to formulate a keyword strategy </li></ul><ul><li>Why you need more keywords </li></ul><ul><li>What is the Long Tail? </li></ul><ul><li>Is there value in once-searched terms? </li></ul><ul><li>How I’m going to Tahiti </li></ul><ul><li>What to do once you’re armed & dangerous </li></ul>
  3. 3. But First, Quick Housekeeping
  4. 4. Upcoming Classes Protecting Your Brand Online February 16 Link Building Techniques that Increase Your Google Rankings March 22 Outrank Your Competition April 19 How to Fail at SEO May 17
  5. 5. Miss a Class? Upcoming Webinars Get Found Locally – Feb 7 Claim & optimize your business listing in Google Places Extreme Onsite Optimization – Feb 21 Optimize your website to it’s full SEO potential Keywords and Keyphrase Research Download immediately
  6. 6. Last Chance - All 2012 SEO Classes
  7. 7. Will These Slides Be Available?
  8. 9. Key Words
  9. 10. Your Foundation
  10. 11. Long Tail Keywords
  11. 13. First: Build Your List
  12. 14. Keyword Tools
  13. 15. Google Instant
  14. 16. Find Keywords
  15. 17. Keyword Research Webinar
  16. 18. New Searches?
  17. 19. How I’m Going to Tahiti
  18. 24. Your Website
  19. 25. The Long Tail
  20. 30. 70%
  21. 32. Long Tail = Warmer Leads
  22. 37. Missing the Bigger Picture
  23. 38. My Ticket to Tahiti
  24. 39. So What?
  25. 40. Armed and Dangerous
  26. 41. What Do I Do Now?
  27. 42. Search for New Words
  28. 43. Search Your Analytics
  29. 44. Write Keyword Related Blogs
  30. 45. Find New Products
  31. 46. Rank at the Top of Google
  32. 47. Take Up More Spots
  33. 48. Your Ticket to Tahiti
  34. 49. End Result?
  35. 50. Thank You! <ul><li>WhereIsMyBusiness.com </li></ul><ul><li>314-496-8665 </li></ul><ul><li>@WhereIsMyBiz </li></ul>
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