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Long Tail Keywords

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Slides from Long Tail Keywords class on

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Transcript

  • 1. LONG TAIL KEYWORDS AND YOUR BUSINESS Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
  • 2. Tonight You’ll Learn…
    • How to formulate a keyword strategy
    • Why you need more keywords
    • What is the Long Tail?
    • Is there value in once-searched terms?
    • How I’m going to Tahiti
    • What to do once you’re armed & dangerous
  • 3. But First, Quick Housekeeping
  • 4. Upcoming Classes Protecting Your Brand Online February 16 Link Building Techniques that Increase Your Google Rankings March 22 Outrank Your Competition April 19 How to Fail at SEO May 17
  • 5. Miss a Class? Upcoming Webinars Get Found Locally – Feb 7 Claim & optimize your business listing in Google Places Extreme Onsite Optimization – Feb 21 Optimize your website to it’s full SEO potential Keywords and Keyphrase Research Download immediately
  • 6. Last Chance - All 2012 SEO Classes
  • 7. Will These Slides Be Available?
  • 8.  
  • 9. Key Words
  • 10. Your Foundation
  • 11. Long Tail Keywords
  • 12.  
  • 13. First: Build Your List
  • 14. Keyword Tools
  • 15. Google Instant
  • 16. Find Keywords
  • 17. Keyword Research Webinar
  • 18. New Searches?
  • 19. How I’m Going to Tahiti
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Your Website
  • 25. The Long Tail
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. 70%
  • 31.  
  • 32. Long Tail = Warmer Leads
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37. Missing the Bigger Picture
  • 38. My Ticket to Tahiti
  • 39. So What?
  • 40. Armed and Dangerous
  • 41. What Do I Do Now?
  • 42. Search for New Words
  • 43. Search Your Analytics
  • 44. Write Keyword Related Blogs
  • 45. Find New Products
  • 46. Rank at the Top of Google
  • 47. Take Up More Spots
  • 48. Your Ticket to Tahiti
  • 49. End Result?
  • 50. Thank You!
    • WhereIsMyBusiness.com
    • 314-496-8665
    • @WhereIsMyBiz