Leveraging Wordpress for an Ecommerce Website

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How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014

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Leveraging Wordpress for an Ecommerce Website

  1. 1. LEVERAGING WORDPRESS FOR AN ECOMMERCE SITE Will Hanke Red Canoe Media
  2. 2. Q&A at the end… WhereIsMyBusiness.com
  3. 3. WhereIsMyBusiness.com
  4. 4. 2007 After 21 Years in Business WhereIsMyBusiness.com
  5. 5. $1MM in Sales (Online & Offline) 2014 Projected WhereIsMyBusiness.com
  6. 6. WhereIsMyBusiness.com
  7. 7. 2007: Plenty of Competition With advertising budgets! WhereIsMyBusiness.com
  8. 8. 2007 WhereIsMyBusiness.com
  9. 9. “Bolted on” WhereIsMyBusiness.com
  10. 10. What are the Various Waterbed Sizes? October 12, 2007 WhereIsMyBusiness.com
  11. 11. ~10 Additional Targeted Visits/week WhereIsMyBusiness.com
  12. 12. Almost 16,000 Additional Visitors 100 Articles - October 2007 – October 2008 WhereIsMyBusiness.com
  13. 13. 2013 Blog Post Involvement in Sale WhereIsMyBusiness.com
  14. 14. So How Can I Do That? WhereIsMyBusiness.com
  15. 15. Seamless Integration Across Platforms WhereIsMyBusiness.com
  16. 16. Seamless Integration Across Platforms WhereIsMyBusiness.com
  17. 17. Seamless Integration Across Hosts WhereIsMyBusiness.com
  18. 18. Seamless Integration Across Hosts WhereIsMyBusiness.com
  19. 19. No Blog vs. Blog (and SEO) WhereIsMyBusiness.com
  20. 20. YARPP Integration WhereIsMyBusiness.com
  21. 21. Aweber Integration with Comments WhereIsMyBusiness.com
  22. 22. Call to Action Graphics by Category Requires separate sidebar files WhereIsMyBusiness.com
  23. 23. Plugin: Widget Logic wordpress.org/plugins/widget-logic/ WhereIsMyBusiness.com
  24. 24. Call to Action Graphics in Blog WhereIsMyBusiness.com
  25. 25. Write About Problems Top Ten Problems with Memory Foam WhereIsMyBusiness.com
  26. 26. Employ Google Custom Search Engine ~$100/year WhereIsMyBusiness.com
  27. 27. Don’t Forget to Link to the Blog WhereIsMyBusiness.com
  28. 28. Top Articles (by Comments) WhereIsMyBusiness.com
  29. 29. Google Authorship a MUST Plugin: AuthorSure WhereIsMyBusiness.com
  30. 30. A Few Important Things WhereIsMyBusiness.com
  31. 31. Good Content Reigns Supreme WhereIsMyBusiness.com
  32. 32. Blog Isn’t for eCommerce Visitors WhereIsMyBusiness.com
  33. 33. It’s for SEO – More Landing Spots WhereIsMyBusiness.com
  34. 34. 2,090 Pieces of Content for Search Engines WhereIsMyBusiness.com
  35. 35. It’s About Helping People WhereIsMyBusiness.com
  36. 36. And Being a Subject Matter Expert WhereIsMyBusiness.com
  37. 37. It’s About Getting Sales WhereIsMyBusiness.com
  38. 38. Other Tips        Publish at least once a week Ask questions at end Be edgy / controversial Listen to your customers Have your SEO listen to calls Yahoo! Answers is great place for topic ideas Explain/how-to your products on video WhereIsMyBusiness.com
  39. 39. Questions? WhereIsMyBusiness.com
  40. 40. Thank You! WhereIsMyBusiness.com 314-496-8665 @RedCanoeMedia WhereIsMyBusiness.com
  41. 41. Wordpress SEO Tutorial – 19 Video Series Udemy.com/wordpress-seo-rocket/ WhereIsMyBusiness.com
  42. 42. Wordpress SEO Tutorial – 19 Video Series $97 Promo code ‘Wordcamp’ for $50 off  Expires March 10   Udemy.com/wordpress-seo-rocket/ WhereIsMyBusiness.com

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