Leveraging Wordpress for an Ecommerce Website
 

Leveraging Wordpress for an Ecommerce Website

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How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014

How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014

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Leveraging Wordpress for an Ecommerce Website Leveraging Wordpress for an Ecommerce Website Presentation Transcript

  • LEVERAGING WORDPRESS FOR AN ECOMMERCE SITE Will Hanke Red Canoe Media
  • Q&A at the end… WhereIsMyBusiness.com
  • WhereIsMyBusiness.com
  • 2007 After 21 Years in Business WhereIsMyBusiness.com
  • $1MM in Sales (Online & Offline) 2014 Projected WhereIsMyBusiness.com
  • WhereIsMyBusiness.com
  • 2007: Plenty of Competition With advertising budgets! WhereIsMyBusiness.com
  • 2007 WhereIsMyBusiness.com
  • “Bolted on” WhereIsMyBusiness.com
  • What are the Various Waterbed Sizes? October 12, 2007 WhereIsMyBusiness.com
  • ~10 Additional Targeted Visits/week WhereIsMyBusiness.com
  • Almost 16,000 Additional Visitors 100 Articles - October 2007 – October 2008 WhereIsMyBusiness.com
  • 2013 Blog Post Involvement in Sale WhereIsMyBusiness.com
  • So How Can I Do That? WhereIsMyBusiness.com
  • Seamless Integration Across Platforms WhereIsMyBusiness.com
  • Seamless Integration Across Platforms WhereIsMyBusiness.com
  • Seamless Integration Across Hosts WhereIsMyBusiness.com
  • Seamless Integration Across Hosts WhereIsMyBusiness.com
  • No Blog vs. Blog (and SEO) WhereIsMyBusiness.com
  • YARPP Integration WhereIsMyBusiness.com
  • Aweber Integration with Comments WhereIsMyBusiness.com
  • Call to Action Graphics by Category Requires separate sidebar files WhereIsMyBusiness.com
  • Plugin: Widget Logic wordpress.org/plugins/widget-logic/ WhereIsMyBusiness.com
  • Call to Action Graphics in Blog WhereIsMyBusiness.com
  • Write About Problems Top Ten Problems with Memory Foam WhereIsMyBusiness.com
  • Employ Google Custom Search Engine ~$100/year WhereIsMyBusiness.com
  • Don’t Forget to Link to the Blog WhereIsMyBusiness.com
  • Top Articles (by Comments) WhereIsMyBusiness.com
  • Google Authorship a MUST Plugin: AuthorSure WhereIsMyBusiness.com
  • A Few Important Things WhereIsMyBusiness.com
  • Good Content Reigns Supreme WhereIsMyBusiness.com
  • Blog Isn’t for eCommerce Visitors WhereIsMyBusiness.com
  • It’s for SEO – More Landing Spots WhereIsMyBusiness.com
  • 2,090 Pieces of Content for Search Engines WhereIsMyBusiness.com
  • It’s About Helping People WhereIsMyBusiness.com
  • And Being a Subject Matter Expert WhereIsMyBusiness.com
  • It’s About Getting Sales WhereIsMyBusiness.com
  • Other Tips        Publish at least once a week Ask questions at end Be edgy / controversial Listen to your customers Have your SEO listen to calls Yahoo! Answers is great place for topic ideas Explain/how-to your products on video WhereIsMyBusiness.com
  • Questions? WhereIsMyBusiness.com
  • Thank You! WhereIsMyBusiness.com 314-496-8665 @RedCanoeMedia WhereIsMyBusiness.com
  • Wordpress SEO Tutorial – 19 Video Series Udemy.com/wordpress-seo-rocket/ WhereIsMyBusiness.com
  • Wordpress SEO Tutorial – 19 Video Series $97 Promo code ‘Wordcamp’ for $50 off  Expires March 10   Udemy.com/wordpress-seo-rocket/ WhereIsMyBusiness.com