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Leveraging Wordpress for an Ecommerce Website

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How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014

How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014

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Transcript

  • 1. LEVERAGING WORDPRESS FOR AN ECOMMERCE SITE Will Hanke Red Canoe Media
  • 2. Q&A at the end… WhereIsMyBusiness.com
  • 3. WhereIsMyBusiness.com
  • 4. 2007 After 21 Years in Business WhereIsMyBusiness.com
  • 5. $1MM in Sales (Online & Offline) 2014 Projected WhereIsMyBusiness.com
  • 6. WhereIsMyBusiness.com
  • 7. 2007: Plenty of Competition With advertising budgets! WhereIsMyBusiness.com
  • 8. 2007 WhereIsMyBusiness.com
  • 9. “Bolted on” WhereIsMyBusiness.com
  • 10. What are the Various Waterbed Sizes? October 12, 2007 WhereIsMyBusiness.com
  • 11. ~10 Additional Targeted Visits/week WhereIsMyBusiness.com
  • 12. Almost 16,000 Additional Visitors 100 Articles - October 2007 – October 2008 WhereIsMyBusiness.com
  • 13. 2013 Blog Post Involvement in Sale WhereIsMyBusiness.com
  • 14. So How Can I Do That? WhereIsMyBusiness.com
  • 15. Seamless Integration Across Platforms WhereIsMyBusiness.com
  • 16. Seamless Integration Across Platforms WhereIsMyBusiness.com
  • 17. Seamless Integration Across Hosts WhereIsMyBusiness.com
  • 18. Seamless Integration Across Hosts WhereIsMyBusiness.com
  • 19. No Blog vs. Blog (and SEO) WhereIsMyBusiness.com
  • 20. YARPP Integration WhereIsMyBusiness.com
  • 21. Aweber Integration with Comments WhereIsMyBusiness.com
  • 22. Call to Action Graphics by Category Requires separate sidebar files WhereIsMyBusiness.com
  • 23. Plugin: Widget Logic wordpress.org/plugins/widget-logic/ WhereIsMyBusiness.com
  • 24. Call to Action Graphics in Blog WhereIsMyBusiness.com
  • 25. Write About Problems Top Ten Problems with Memory Foam WhereIsMyBusiness.com
  • 26. Employ Google Custom Search Engine ~$100/year WhereIsMyBusiness.com
  • 27. Don’t Forget to Link to the Blog WhereIsMyBusiness.com
  • 28. Top Articles (by Comments) WhereIsMyBusiness.com
  • 29. Google Authorship a MUST Plugin: AuthorSure WhereIsMyBusiness.com
  • 30. A Few Important Things WhereIsMyBusiness.com
  • 31. Good Content Reigns Supreme WhereIsMyBusiness.com
  • 32. Blog Isn’t for eCommerce Visitors WhereIsMyBusiness.com
  • 33. It’s for SEO – More Landing Spots WhereIsMyBusiness.com
  • 34. 2,090 Pieces of Content for Search Engines WhereIsMyBusiness.com
  • 35. It’s About Helping People WhereIsMyBusiness.com
  • 36. And Being a Subject Matter Expert WhereIsMyBusiness.com
  • 37. It’s About Getting Sales WhereIsMyBusiness.com
  • 38. Other Tips        Publish at least once a week Ask questions at end Be edgy / controversial Listen to your customers Have your SEO listen to calls Yahoo! Answers is great place for topic ideas Explain/how-to your products on video WhereIsMyBusiness.com
  • 39. Questions? WhereIsMyBusiness.com
  • 40. Thank You! WhereIsMyBusiness.com 314-496-8665 @RedCanoeMedia WhereIsMyBusiness.com
  • 41. Wordpress SEO Tutorial – 19 Video Series Udemy.com/wordpress-seo-rocket/ WhereIsMyBusiness.com
  • 42. Wordpress SEO Tutorial – 19 Video Series $97 Promo code ‘Wordcamp’ for $50 off  Expires March 10   Udemy.com/wordpress-seo-rocket/ WhereIsMyBusiness.com