USING GOOGLE PLUS
& OTHER TOOLS TO
INCREASE YOUR RANKINGS
Will Hanke
RedCanoeMedia.com
WhereIsMyBusiness.com
Wanna Tweet This Meetup?
@RedCanoeMedia
#STLSocialGroup
WhereIsMyBusiness.com
The “Big Three” (Auto)
WhereIsMyBusiness.com
The “Big Three” (Search)
WhereIsMyBusiness.com
The “Big Three” (Search)
WhereIsMyBusiness.com
The “Big Three” (Social)
WhereIsMyBusiness.com
Hey what about me?!
WhereIsMyBusiness.com
Image Search for “Social Media”
WhereIsMyBusiness.com
Where’s G+?
WhereIsMyBusiness.com
How Many of You Have Signed Up for G+?
WhereIsMyBusiness.com
How Many of You Use G+ Regularly?
WhereIsMyBusiness.com
Google Plus is Like Your Local Gym
Many Sign Up, Few Actually Go
WhereIsMyBusiness.com
Last Week: We Need to Go to the Gym
WhereIsMyBusiness.com
Quick History Lesson
WhereIsMyBusiness.com
June 28, 2011
WhereIsMyBusiness.com
Great Growth in Short Time
WhereIsMyBusiness.com
Facebook Killer?
WhereIsMyBusiness.com
Feb 2016
WhereIsMyBusiness.com
Healthy
“Within search results,
information tied to verified
online profiles will be ranked
higher t...
WhereIsMyBusiness.com
Forget those guys,
Come play with me!
Leverage
WhereIsMyBusiness.com
Everyone Will Turn Around!
WhereIsMyBusiness.com
Well, Not Quite.
WhereIsMyBusiness.com
500MM Users? Not Really
WhereIsMyBusiness.com
It Gets Messier
WhereIsMyBusiness.com
TechCrunch – 4/24/14
WhereIsMyBusiness.com
Huffington Post – 4/25/14
WhereIsMyBusiness.com
HOWEVER…
WhereIsMyBusiness.com
There are Benefits
WhereIsMyBusiness.com
The 7 Pack / Local Search
WhereIsMyBusiness.com
Local Carousel
WhereIsMyBusiness.com
Authorship
plus.google.com/authorship
WhereIsMyBusiness.com
New SEO Currency
WhereIsMyBusiness.com
Blended Results - Which are You Drawn To?
WhereIsMyBusiness.com
Testing Authorship
google.com/webmasters/tools/richsnippets
WhereIsMyBusiness.com
Testing Authorship
google.com/webmasters/tools/richsnippets
WhereIsMyBusiness.com
Authorship for WordPress
willhanke.com/newsletter/
WhereIsMyBusiness.com
A Few Other SEO Tools
WhereIsMyBusiness.com
SEO Doctor
WhereIsMyBusiness.com
SEO Doctor (Firefox Only)
WhereIsMyBusiness.com
Google Experiments
WhereIsMyBusiness.com
Create Two Nearly Identical Pages
WhereIsMyBusiness.com
Each Gets Equal Visitors
WhereIsMyBusiness.com
Authorship for WordPress
WhereIsMyBusiness.com
Spy on Your Competitors
semrush.com
WhereIsMyBusiness.com
Traffic, Keywords, Ad Spend & More
semrush.com
WhereIsMyBusiness.com
Links
majesticseo.com
WhereIsMyBusiness.com
Total Links, Recent Links, Good & Bad Links
WhereIsMyBusiness.com
Yoast SEO – for WordPress
yoast.com/wordpress/plugins/seo/
WhereIsMyBusiness.com
How to Build a Marketing Funnel
7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funn...
WhereIsMyBusiness.com
Google Analytics – Don’t Fear the Data
9:00 AM – 11:30 AM - $57
This is a bring-your-laptop workshop...
WhereIsMyBusiness.com
Questions?
WhereIsMyBusiness.com
Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia
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Google Plus and Other SEO Tools for Better Rankings

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This presentation was for the St. Louis Social Media Group on April 30, 2014. We discuss the reason for Google Plus, the demise and the importance of the network. Plus, I share some other SEO tools that the group may want to use.

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Google Plus and Other SEO Tools for Better Rankings

  1. 1. USING GOOGLE PLUS & OTHER TOOLS TO INCREASE YOUR RANKINGS Will Hanke RedCanoeMedia.com
  2. 2. WhereIsMyBusiness.com Wanna Tweet This Meetup? @RedCanoeMedia #STLSocialGroup
  3. 3. WhereIsMyBusiness.com The “Big Three” (Auto)
  4. 4. WhereIsMyBusiness.com The “Big Three” (Search)
  5. 5. WhereIsMyBusiness.com The “Big Three” (Search)
  6. 6. WhereIsMyBusiness.com The “Big Three” (Social)
  7. 7. WhereIsMyBusiness.com Hey what about me?!
  8. 8. WhereIsMyBusiness.com Image Search for “Social Media”
  9. 9. WhereIsMyBusiness.com Where’s G+?
  10. 10. WhereIsMyBusiness.com How Many of You Have Signed Up for G+?
  11. 11. WhereIsMyBusiness.com How Many of You Use G+ Regularly?
  12. 12. WhereIsMyBusiness.com Google Plus is Like Your Local Gym Many Sign Up, Few Actually Go
  13. 13. WhereIsMyBusiness.com Last Week: We Need to Go to the Gym
  14. 14. WhereIsMyBusiness.com Quick History Lesson
  15. 15. WhereIsMyBusiness.com June 28, 2011
  16. 16. WhereIsMyBusiness.com Great Growth in Short Time
  17. 17. WhereIsMyBusiness.com Facebook Killer?
  18. 18. WhereIsMyBusiness.com Feb 2016
  19. 19. WhereIsMyBusiness.com Healthy “Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.” - Feb 2013
  20. 20. WhereIsMyBusiness.com Forget those guys, Come play with me! Leverage
  21. 21. WhereIsMyBusiness.com Everyone Will Turn Around!
  22. 22. WhereIsMyBusiness.com Well, Not Quite.
  23. 23. WhereIsMyBusiness.com 500MM Users? Not Really
  24. 24. WhereIsMyBusiness.com It Gets Messier
  25. 25. WhereIsMyBusiness.com TechCrunch – 4/24/14
  26. 26. WhereIsMyBusiness.com Huffington Post – 4/25/14
  27. 27. WhereIsMyBusiness.com HOWEVER…
  28. 28. WhereIsMyBusiness.com There are Benefits
  29. 29. WhereIsMyBusiness.com The 7 Pack / Local Search
  30. 30. WhereIsMyBusiness.com Local Carousel
  31. 31. WhereIsMyBusiness.com Authorship plus.google.com/authorship
  32. 32. WhereIsMyBusiness.com New SEO Currency
  33. 33. WhereIsMyBusiness.com Blended Results - Which are You Drawn To?
  34. 34. WhereIsMyBusiness.com Testing Authorship google.com/webmasters/tools/richsnippets
  35. 35. WhereIsMyBusiness.com Testing Authorship google.com/webmasters/tools/richsnippets
  36. 36. WhereIsMyBusiness.com Authorship for WordPress willhanke.com/newsletter/
  37. 37. WhereIsMyBusiness.com A Few Other SEO Tools
  38. 38. WhereIsMyBusiness.com SEO Doctor
  39. 39. WhereIsMyBusiness.com SEO Doctor (Firefox Only)
  40. 40. WhereIsMyBusiness.com Google Experiments
  41. 41. WhereIsMyBusiness.com Create Two Nearly Identical Pages
  42. 42. WhereIsMyBusiness.com Each Gets Equal Visitors
  43. 43. WhereIsMyBusiness.com Authorship for WordPress
  44. 44. WhereIsMyBusiness.com Spy on Your Competitors semrush.com
  45. 45. WhereIsMyBusiness.com Traffic, Keywords, Ad Spend & More semrush.com
  46. 46. WhereIsMyBusiness.com Links majesticseo.com
  47. 47. WhereIsMyBusiness.com Total Links, Recent Links, Good & Bad Links
  48. 48. WhereIsMyBusiness.com Yoast SEO – for WordPress yoast.com/wordpress/plugins/seo/
  49. 49. WhereIsMyBusiness.com How to Build a Marketing Funnel 7:00 PM – 9:00 PM - $10 How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table. May 22 Meetup meetup.com/Where-Is-My-Business/
  50. 50. WhereIsMyBusiness.com Google Analytics – Don’t Fear the Data 9:00 AM – 11:30 AM - $57 This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them! Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility! June 18 Workshop meetup.com/Where-Is-My-Business/
  51. 51. WhereIsMyBusiness.com Questions?
  52. 52. WhereIsMyBusiness.com Thank You! Will Hanke 314-496-8665 @RedCanoeMedia
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