E4E Event - From Connection to Conversion
 

E4E Event - From Connection to Conversion

on

  • 290 views

Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

Statistics

Views

Total Views
290
Views on SlideShare
290
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

E4E Event - From Connection to Conversion E4E Event - From Connection to Conversion Presentation Transcript

  • From Connection to Conversion Steve Smart 2Q Solutions Will Hanke Red Canoe
  • The Foundation is Built
  • The Marketing Funnel View slide
  • What Is a Conversion? View slide
  • An Action is Taken
  • Conversion Typically = $$
  • Conversion Typically = $$
  • Three Areas of Focus 1. SEO Tips for More Traffic 2. Conversion Tips for Your Site 3. Tracking Your Increases
  • 1. SEO Tips for More Traffic
  • Design & Layout
  • After Wins
  • Don’t Go All Willy-Nilly
  • Have a Strategy
  • SEO Doctor
  • SEO Doctor (Firefox Only)
  • Not What They Used to Be
  • The Old Way of SEO
  • The New Way of SEO: Semantic
  • Knowledge Graph
  • Yumm!
  • Google Expects:
  • The Machines Are Learning
  • Use. Real. Words.
  • 2. Getting More Conversions
  • Four Letter Word
  • Yeah, That.
  • Make Content That Attracts Visitors
  • Relevance = Engagement
  • Say No to the FAQ
  • Give Your Content A Makeover
  • Thanks. Signed, Boring.
  • That’s Better
  • About Us
  • Why?
  • Tell Your Story
  • About Me Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.
  • About Me Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.
  • Connection Made
  • Use Trust Factors
  • What Is Your…
  • Distinctions (from your DNA)
  • User Testing
  • Over Their Shoulder
  • UserTesting.com 1 Free Test ($49 Value) Promo code: EXP4ENT
  • 3. Tracking Your Conversions
  • Google Analytics
  • Deciphering Google Analytics
  • Required:
  • Every Action Has a Value
  • Yawn…
  • Ah, Data!
  • Assign Monetary Value to a Goal
  • Then: Google Experiments
  • Test Two Pages
  • Each Gets 50% of the Traffic
  • Google Determines the Winner
  • Do It Again
  • Ok, Who Has Questions?
  • Next Steps… Will Hanke • Red Canoe 314-496-8865 • will@redcanoemedia.com e4ecommunity.com