0
From Connection to
Conversion
Steve Smart
2Q Solutions
Will Hanke
Red Canoe
The Foundation is Built
The Marketing Funnel
What Is a Conversion?
An Action is Taken
Conversion Typically = $$
Conversion Typically = $$
Three Areas of Focus
1. SEO Tips for More Traffic
2. Conversion Tips for Your Site
3. Tracking Your Increases
1. SEO Tips for More Traffic
Design & Layout
After Wins
Don’t Go All Willy-Nilly
Have a Strategy
SEO Doctor
SEO Doctor (Firefox Only)
Not What They Used to Be
The Old Way of SEO
The New Way of SEO: Semantic
Knowledge Graph
Yumm!
Google Expects:
The Machines Are Learning
Use. Real. Words.
2. Getting More Conversions
Four Letter Word
Yeah, That.
Make Content That Attracts Visitors
Relevance = Engagement
Say No to the FAQ
Give Your Content A Makeover
Thanks. Signed, Boring.
That’s Better
About Us
Why?
Tell Your Story
About Me
Will Hanke is this guy that
lives in Arnold and does
Internet Marketing stuff.
About Me
Will Hanke once pulled a
worldwide prank on his
Mom that led him to his
current career in Internet
Marketing.
Connection Made
Use Trust Factors
What Is Your…
Distinctions (from your DNA)
…
User Testing
Over Their Shoulder
UserTesting.com
1 Free Test ($49 Value)
Promo code: EXP4ENT
3. Tracking Your Conversions
Google Analytics
Deciphering Google Analytics
Required:
Every Action Has a Value
Yawn…
Ah, Data!
Assign Monetary Value to a Goal
Then: Google Experiments
Test Two Pages
Each Gets 50% of the Traffic
Google Determines the Winner
Do It Again
Ok, Who Has Questions?
Next Steps…
Will Hanke • Red Canoe
314-496-8865 • will@redcanoemedia.com
e4ecommunity.com
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E4E Event - From Connection to Conversion

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Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

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Transcript of "E4E Event - From Connection to Conversion"

  1. 1. From Connection to Conversion Steve Smart 2Q Solutions Will Hanke Red Canoe
  2. 2. The Foundation is Built
  3. 3. The Marketing Funnel
  4. 4. What Is a Conversion?
  5. 5. An Action is Taken
  6. 6. Conversion Typically = $$
  7. 7. Conversion Typically = $$
  8. 8. Three Areas of Focus 1. SEO Tips for More Traffic 2. Conversion Tips for Your Site 3. Tracking Your Increases
  9. 9. 1. SEO Tips for More Traffic
  10. 10. Design & Layout
  11. 11. After Wins
  12. 12. Don’t Go All Willy-Nilly
  13. 13. Have a Strategy
  14. 14. SEO Doctor
  15. 15. SEO Doctor (Firefox Only)
  16. 16. Not What They Used to Be
  17. 17. The Old Way of SEO
  18. 18. The New Way of SEO: Semantic
  19. 19. Knowledge Graph
  20. 20. Yumm!
  21. 21. Google Expects:
  22. 22. The Machines Are Learning
  23. 23. Use. Real. Words.
  24. 24. 2. Getting More Conversions
  25. 25. Four Letter Word
  26. 26. Yeah, That.
  27. 27. Make Content That Attracts Visitors
  28. 28. Relevance = Engagement
  29. 29. Say No to the FAQ
  30. 30. Give Your Content A Makeover
  31. 31. Thanks. Signed, Boring.
  32. 32. That’s Better
  33. 33. About Us
  34. 34. Why?
  35. 35. Tell Your Story
  36. 36. About Me Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.
  37. 37. About Me Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.
  38. 38. Connection Made
  39. 39. Use Trust Factors
  40. 40. What Is Your…
  41. 41. Distinctions (from your DNA)
  42. 42.
  43. 43. User Testing
  44. 44. Over Their Shoulder
  45. 45. UserTesting.com 1 Free Test ($49 Value) Promo code: EXP4ENT
  46. 46. 3. Tracking Your Conversions
  47. 47. Google Analytics
  48. 48. Deciphering Google Analytics
  49. 49. Required:
  50. 50. Every Action Has a Value
  51. 51. Yawn…
  52. 52. Ah, Data!
  53. 53. Assign Monetary Value to a Goal
  54. 54. Then: Google Experiments
  55. 55. Test Two Pages
  56. 56. Each Gets 50% of the Traffic
  57. 57. Google Determines the Winner
  58. 58. Do It Again
  59. 59. Ok, Who Has Questions?
  60. 60. Next Steps… Will Hanke • Red Canoe 314-496-8865 • will@redcanoemedia.com e4ecommunity.com
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