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E4E Event - From Connection to Conversion

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Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

Published in: Business, Technology

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Transcript

  • 1. From Connection to Conversion Steve Smart 2Q Solutions Will Hanke Red Canoe
  • 2. The Foundation is Built
  • 3. The Marketing Funnel
  • 4. What Is a Conversion?
  • 5. An Action is Taken
  • 6. Conversion Typically = $$
  • 7. Conversion Typically = $$
  • 8. Three Areas of Focus 1. SEO Tips for More Traffic 2. Conversion Tips for Your Site 3. Tracking Your Increases
  • 9. 1. SEO Tips for More Traffic
  • 10. Design & Layout
  • 11. After Wins
  • 12. Don’t Go All Willy-Nilly
  • 13. Have a Strategy
  • 14. SEO Doctor
  • 15. SEO Doctor (Firefox Only)
  • 16. Not What They Used to Be
  • 17. The Old Way of SEO
  • 18. The New Way of SEO: Semantic
  • 19. Knowledge Graph
  • 20. Yumm!
  • 21. Google Expects:
  • 22. The Machines Are Learning
  • 23. Use. Real. Words.
  • 24. 2. Getting More Conversions
  • 25. Four Letter Word
  • 26. Yeah, That.
  • 27. Make Content That Attracts Visitors
  • 28. Relevance = Engagement
  • 29. Say No to the FAQ
  • 30. Give Your Content A Makeover
  • 31. Thanks. Signed, Boring.
  • 32. That’s Better
  • 33. About Us
  • 34. Why?
  • 35. Tell Your Story
  • 36. About Me Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.
  • 37. About Me Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.
  • 38. Connection Made
  • 39. Use Trust Factors
  • 40. What Is Your…
  • 41. Distinctions (from your DNA)
  • 42.
  • 43. User Testing
  • 44. Over Their Shoulder
  • 45. UserTesting.com 1 Free Test ($49 Value) Promo code: EXP4ENT
  • 46. 3. Tracking Your Conversions
  • 47. Google Analytics
  • 48. Deciphering Google Analytics
  • 49. Required:
  • 50. Every Action Has a Value
  • 51. Yawn…
  • 52. Ah, Data!
  • 53. Assign Monetary Value to a Goal
  • 54. Then: Google Experiments
  • 55. Test Two Pages
  • 56. Each Gets 50% of the Traffic
  • 57. Google Determines the Winner
  • 58. Do It Again
  • 59. Ok, Who Has Questions?
  • 60. Next Steps… Will Hanke • Red Canoe 314-496-8865 • will@redcanoemedia.com e4ecommunity.com