E4E Event - From Connection to Conversion
 

E4E Event - From Connection to Conversion

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Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

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    E4E Event - From Connection to Conversion E4E Event - From Connection to Conversion Presentation Transcript

    • From Connection to Conversion Steve Smart 2Q Solutions Will Hanke Red Canoe
    • The Foundation is Built
    • The Marketing Funnel
    • What Is a Conversion?
    • An Action is Taken
    • Conversion Typically = $$
    • Conversion Typically = $$
    • Three Areas of Focus 1. SEO Tips for More Traffic 2. Conversion Tips for Your Site 3. Tracking Your Increases
    • 1. SEO Tips for More Traffic
    • Design & Layout
    • After Wins
    • Don’t Go All Willy-Nilly
    • Have a Strategy
    • SEO Doctor
    • SEO Doctor (Firefox Only)
    • Not What They Used to Be
    • The Old Way of SEO
    • The New Way of SEO: Semantic
    • Knowledge Graph
    • Yumm!
    • Google Expects:
    • The Machines Are Learning
    • Use. Real. Words.
    • 2. Getting More Conversions
    • Four Letter Word
    • Yeah, That.
    • Make Content That Attracts Visitors
    • Relevance = Engagement
    • Say No to the FAQ
    • Give Your Content A Makeover
    • Thanks. Signed, Boring.
    • That’s Better
    • About Us
    • Why?
    • Tell Your Story
    • About Me Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.
    • About Me Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.
    • Connection Made
    • Use Trust Factors
    • What Is Your…
    • Distinctions (from your DNA)
    • User Testing
    • Over Their Shoulder
    • UserTesting.com 1 Free Test ($49 Value) Promo code: EXP4ENT
    • 3. Tracking Your Conversions
    • Google Analytics
    • Deciphering Google Analytics
    • Required:
    • Every Action Has a Value
    • Yawn…
    • Ah, Data!
    • Assign Monetary Value to a Goal
    • Then: Google Experiments
    • Test Two Pages
    • Each Gets 50% of the Traffic
    • Google Determines the Winner
    • Do It Again
    • Ok, Who Has Questions?
    • Next Steps… Will Hanke • Red Canoe 314-496-8865 • will@redcanoemedia.com e4ecommunity.com