Black Hat SEO - Unethical Practices That Can Kill Your Competitors
 

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Black Hat SEO - Unethical Practices That Can Kill Your Competitors Presentation Transcript

  • 1. BLACK HAT SEO Unethical Practices That Can Kill Your Traffic Will Hanke WhereIsMyBusiness.com #WIMB 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
  • 2. Today You’re Going to…
    • Meet Other Business Owners
    • Say Something Outlandish
    • Learn Your Ultimate Goal for SEO
    • Filter Yourself
    • See Where People Exit Your Site
    • Define Goals
    • Win Something?
    • Why? So You Don’t Lose Money!
  • 3. One Lucky Winner
  • 4. But First…
  • 5. SEO Learning Opportunities
  • 6. Upcoming Classes Audit Your Website for SEO Awesomeness September 15 Using Video to Increase Traffic & Sales October 20 You Decide! November x
  • 7. Who’s Winning?
  • 8.  
  • 9. Don’t Make Me Mad
  • 10. Easy Ways to Make the Gorilla Mad
  • 11. Crappy Content (On Your Site)
  • 12. Lots of Outbound Links
  • 13. Keyword Stuffing keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword
  • 14. What? Tiny text
  • 15. Double What?
  • 16. Flash
  • 17. Buying Links
  • 18. SEO “Hats”
  • 19. Disclaimer
  • 20. Black Hat SEO Techniques
  • 21. "Breaking the rules is unfair only to the person who made them...“ –  Richard Marcinko Former Commander, Seal Team Six Author, Leadership Secrets of the Rogue Warrior
  • 22. Scraping / Content Farming
  • 23. MegaPinger
  • 24. MegaPinger
  • 25. Cloaking Awareness is Hard - Blocking is Easy
  • 26. Javascript
  • 27. Doorway Pages
  • 28. Doorway Creator Script
  • 29. Feed it Some Keywords
  • 30. Isn’t That Interesting? <td valign=&quot;top&quot;><p> marine loan of en language loan marine, advance cash loan marine payday,<p>Military Loans - Active Duty & Retired Military - USAF USANG USMC USN USCG</p> baltimore loan marine md, What's military student loan repayment program.<br> This website has information on low interest cash loan military quick without loan military retirement advance loan military payday. The emergency loan military and <u>loan for military member</u>. bad credit <script language='javascript'> var1=41; var2=var1; if(var1==var2) document.location=&quot;http://domain.com&quot;; </script> </p></td> </tr> </table><table><tr><td><font size='3'> overseas loan for military</font></td></tr></table> <p>loan for military member and details of faxing loan military no payday is not bad credit loan military payday, easy cash loan military quick, also known as quick cash loan military quick related to credit loan military repair. Our website sells active duty cash loan military quick or bad car credit loan military depends entirely on loan military overseas payday and faxless loan military payday army loan military. The cash loan military quick for spouse The best thing about approval guaranteed loan military or military va home loan depends entirely on no fax cash loan military quick and related to loan military travel and this is the best resource on military motorcycle loan.
  • 31. BrandJacking
  • 32. Grey Hat SEO Techniques
  • 33. SERP Burying
  • 34. KW Domaining yourdomain.net yourdomain.biz yourdomain.ws yourdomain-sucks.com yourbizname.com yourbizname-keyword.com keyword-keyword-keyword.com keyword-location.com yourcompetition.com yourcompetition.net yourcompetition-yourbizname.com yourcompetition-sucks.com yourcompetition-keyword.com keyword-city.com keyword-zip.com
  • 35. Micro Sites
  • 36. Blog Spamming
  • 37. Google Bowling
  • 38. Link Building & Redirection
  • 39. Phishing
  • 40. So What Do We Do?
  • 41. Don’t Be Naive
  • 42. Report It
  • 43. Good, Consistent Content & SEO
  • 44. Questions
  • 45. Drawing
  • 46. Thank You!
    • WhereIsMyBusiness.com
    • [email_address]
    • @WhereIsMyBiz