BLACK HAT SEO Unethical Practices That Can Kill Your Traffic Will Hanke WhereIsMyBusiness.com #WIMB 6:30-7:00 Networking 7...
Today You’re Going to… <ul><li>Meet Other Business Owners </li></ul><ul><li>Say Something Outlandish </li></ul><ul><li>Lea...
One Lucky Winner
But First…
SEO Learning Opportunities
Upcoming Classes Audit Your Website for SEO Awesomeness September 15 Using Video to Increase Traffic & Sales October 20 Yo...
Who’s Winning?
 
Don’t Make Me Mad
Easy Ways to  Make the Gorilla Mad
Crappy Content (On Your Site)
Lots of Outbound Links
Keyword Stuffing keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword k...
What? Tiny text
Double What?
Flash
Buying Links
SEO “Hats”
Disclaimer
Black Hat SEO Techniques
&quot;Breaking the rules is unfair only to the person who made them...“ –   Richard Marcinko Former Commander, Seal Team S...
Scraping / Content Farming
MegaPinger
MegaPinger
Cloaking Awareness is Hard - Blocking is Easy
Javascript
Doorway Pages
Doorway Creator Script
Feed it Some Keywords
Isn’t That Interesting? <td valign=&quot;top&quot;><p> marine loan of en language loan marine, advance cash loan marine pa...
BrandJacking
Grey Hat SEO Techniques
SERP Burying
KW Domaining yourdomain.net  yourdomain.biz   yourdomain.ws yourdomain-sucks.com   yourbizname.com  yourbizname-keyword.co...
Micro Sites
Blog Spamming
Google Bowling
Link Building & Redirection
Phishing
So What Do We Do?
Don’t Be Naive
Report It
Good, Consistent Content & SEO
Questions
Drawing
Thank You! <ul><li>WhereIsMyBusiness.com </li></ul><ul><li>[email_address] </li></ul><ul><li>@WhereIsMyBiz </li></ul>
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Black Hat SEO - Unethical Practices That Can Kill Your Competitors

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Black Hat SEO - Unethical Practices That Can Kill Your Competitors

  1. 1. BLACK HAT SEO Unethical Practices That Can Kill Your Traffic Will Hanke WhereIsMyBusiness.com #WIMB 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
  2. 2. Today You’re Going to… <ul><li>Meet Other Business Owners </li></ul><ul><li>Say Something Outlandish </li></ul><ul><li>Learn Your Ultimate Goal for SEO </li></ul><ul><li>Filter Yourself </li></ul><ul><li>See Where People Exit Your Site </li></ul><ul><li>Define Goals </li></ul><ul><li>Win Something? </li></ul><ul><li>Why? So You Don’t Lose Money! </li></ul>
  3. 3. One Lucky Winner
  4. 4. But First…
  5. 5. SEO Learning Opportunities
  6. 6. Upcoming Classes Audit Your Website for SEO Awesomeness September 15 Using Video to Increase Traffic & Sales October 20 You Decide! November x
  7. 7. Who’s Winning?
  8. 9. Don’t Make Me Mad
  9. 10. Easy Ways to Make the Gorilla Mad
  10. 11. Crappy Content (On Your Site)
  11. 12. Lots of Outbound Links
  12. 13. Keyword Stuffing keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword
  13. 14. What? Tiny text
  14. 15. Double What?
  15. 16. Flash
  16. 17. Buying Links
  17. 18. SEO “Hats”
  18. 19. Disclaimer
  19. 20. Black Hat SEO Techniques
  20. 21. &quot;Breaking the rules is unfair only to the person who made them...“ –  Richard Marcinko Former Commander, Seal Team Six Author, Leadership Secrets of the Rogue Warrior
  21. 22. Scraping / Content Farming
  22. 23. MegaPinger
  23. 24. MegaPinger
  24. 25. Cloaking Awareness is Hard - Blocking is Easy
  25. 26. Javascript
  26. 27. Doorway Pages
  27. 28. Doorway Creator Script
  28. 29. Feed it Some Keywords
  29. 30. Isn’t That Interesting? <td valign=&quot;top&quot;><p> marine loan of en language loan marine, advance cash loan marine payday,<p>Military Loans - Active Duty & Retired Military - USAF USANG USMC USN USCG</p> baltimore loan marine md, What's military student loan repayment program.<br> This website has information on low interest cash loan military quick without loan military retirement advance loan military payday. The emergency loan military and <u>loan for military member</u>. bad credit <script language='javascript'> var1=41; var2=var1; if(var1==var2) document.location=&quot;http://domain.com&quot;; </script> </p></td> </tr> </table><table><tr><td><font size='3'> overseas loan for military</font></td></tr></table> <p>loan for military member and details of faxing loan military no payday is not bad credit loan military payday, easy cash loan military quick, also known as quick cash loan military quick related to credit loan military repair. Our website sells active duty cash loan military quick or bad car credit loan military depends entirely on loan military overseas payday and faxless loan military payday army loan military. The cash loan military quick for spouse The best thing about approval guaranteed loan military or military va home loan depends entirely on no fax cash loan military quick and related to loan military travel and this is the best resource on military motorcycle loan.
  30. 31. BrandJacking
  31. 32. Grey Hat SEO Techniques
  32. 33. SERP Burying
  33. 34. KW Domaining yourdomain.net yourdomain.biz yourdomain.ws yourdomain-sucks.com yourbizname.com yourbizname-keyword.com keyword-keyword-keyword.com keyword-location.com yourcompetition.com yourcompetition.net yourcompetition-yourbizname.com yourcompetition-sucks.com yourcompetition-keyword.com keyword-city.com keyword-zip.com
  34. 35. Micro Sites
  35. 36. Blog Spamming
  36. 37. Google Bowling
  37. 38. Link Building & Redirection
  38. 39. Phishing
  39. 40. So What Do We Do?
  40. 41. Don’t Be Naive
  41. 42. Report It
  42. 43. Good, Consistent Content & SEO
  43. 44. Questions
  44. 45. Drawing
  45. 46. Thank You! <ul><li>WhereIsMyBusiness.com </li></ul><ul><li>[email_address] </li></ul><ul><li>@WhereIsMyBiz </li></ul>
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