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Being Relevant & Found in the Search Engines

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My presentation for the Saint Louis Business Expo - April 8, 2014

My presentation for the Saint Louis Business Expo - April 8, 2014

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Transcript

  • 1. BEING RELEVANTBEING RELEVANT AND FOUNDAND FOUND IN THE SEARCH ENGINESIN THE SEARCH ENGINES Will Hanke Red Canoe Media
  • 2. WhereIsMyBusiness.com Good Websites Aren’t Cheap
  • 3. WhereIsMyBusiness.com You Built It, Did they Come?
  • 4. WhereIsMyBusiness.com Probably Not
  • 5. WhereIsMyBusiness.com More Incoming Traffic = More Money
  • 6. WhereIsMyBusiness.com Typical Marketing Funnel
  • 7. WhereIsMyBusiness.com Today: 7 Tips to Help You Can Stand Out
  • 8. WhereIsMyBusiness.com Tip 1: Get Your Site in Order
  • 9. WhereIsMyBusiness.com Tool: SEO Doctor
  • 10. WhereIsMyBusiness.com Tool: SEO Doctor (for Firefox only)
  • 11. WhereIsMyBusiness.com Tool: SEO Doctor (for Firefox only)
  • 12. WhereIsMyBusiness.com Tip 2: Give Away Better Information
  • 13. WhereIsMyBusiness.com Who Has a Blog?
  • 14. WhereIsMyBusiness.com Content Marketing
  • 15. WhereIsMyBusiness.com Say No to the FAQ Page
  • 16. WhereIsMyBusiness.com Make Content That Attracts Visitors
  • 17. WhereIsMyBusiness.com rel-uh-vuhns
  • 18. WhereIsMyBusiness.com Be in the Right Place at the Right Time
  • 19. WhereIsMyBusiness.com Targeted Content is Money
  • 20. WhereIsMyBusiness.com Targeted Content Wins the Internet
  • 21. WhereIsMyBusiness.com Tip 3: Leverage Social Media
  • 22. WhereIsMyBusiness.com Don’t Use Social Media
  • 23. WhereIsMyBusiness.com I Said Leverage It
  • 24. WhereIsMyBusiness.com Define Your Audience
  • 25. WhereIsMyBusiness.com Then Use Those Networks!
  • 26. WhereIsMyBusiness.com Tip 4: Don’t Be So Boring
  • 27. WhereIsMyBusiness.com Your Website Design Lacks Enthusiasm
  • 28. WhereIsMyBusiness.com After Gets More Sales, Leads & Referrals
  • 29. WhereIsMyBusiness.com Does Your Content Need a Makeover?
  • 30. WhereIsMyBusiness.com No.
  • 31. WhereIsMyBusiness.com Thanks. Signed, Boring.
  • 32. WhereIsMyBusiness.com Don’t Screw This Up!
  • 33. WhereIsMyBusiness.com Don’t Screw This Up!
  • 34. WhereIsMyBusiness.com About Us
  • 35. WhereIsMyBusiness.com Upwards of 45%
  • 36. WhereIsMyBusiness.com Trust Factors
  • 37. WhereIsMyBusiness.com Now I’m More Interested!
  • 38. WhereIsMyBusiness.com Connection Made
  • 39. WhereIsMyBusiness.com Tip 5: Show Off Your Mad Biz Skillz
  • 40. WhereIsMyBusiness.com What Makes You…?
  • 41. WhereIsMyBusiness.com What Makes You Different?
  • 42. WhereIsMyBusiness.com Why?
  • 43. WhereIsMyBusiness.com Real. Authentic. Accessible.
  • 44. WhereIsMyBusiness.com Tip 6: Make It Easy To Buy From You
  • 45. WhereIsMyBusiness.com The Call to Action
  • 46. WhereIsMyBusiness.com Services. Yawn.
  • 47. WhereIsMyBusiness.com You Lost Her
  • 48. WhereIsMyBusiness.com Boom - I Know What to Do
  • 49. WhereIsMyBusiness.com At Least One on Every Page. No Excuses.
  • 50. WhereIsMyBusiness.com The Call to Action Banana
  • 51. WhereIsMyBusiness.com Further Down the Funnel to Conversion
  • 52. WhereIsMyBusiness.com Tip 7: (aka geek overload): Use Rich Snippets
  • 53. WhereIsMyBusiness.com Rich Who?
  • 54. WhereIsMyBusiness.com Tip 7: (aka geek overload): Use Rich Snippets
  • 55. WhereIsMyBusiness.com In-Depth Product & Review Information
  • 56. WhereIsMyBusiness.com Google Publisher / Authorship plus.google.com/authorship
  • 57. WhereIsMyBusiness.com Google Authorship
  • 58. WhereIsMyBusiness.com Quick Review 1. Get Your Site in Order 2. Give Away Better Information 3. Leverage Social Media 4. Don’t Be So Boring 5. Show off Your Mad Skills 6. Make it Easy to Buy From You 7. Use Rich Snippets
  • 59. WhereIsMyBusiness.com Questions & Thank You!Questions & Thank You! Will Hanke RedCanoeMedia.com 314-496-8665 @RedCanoeMedia