6 TIPS FOR BETTER
CONVERSIONS
Will Hanke

WhereIsMyBusiness.com
Conversion:

The manifestation of an otherwise
anonymous user into something that
allows you to further connect with
them ...
Conversion Rate:

The proportion of visitors to your
website that provide you a way to
connect with them.
100 visitors
3 ‘...
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Define Your Site Conversion(s)

WhereIsMyBusiness.com
Give Your Conversions a Value

WhereIsMyBusiness.com
Two Questions You Need to Answer

1.

What is your customer
acquisition cost?

2.

What is the lifetime
customer value?

W...
Define Goals in Analytics

WhereIsMyBusiness.com
Define Goals in Analytics

WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Tip 1: Ask for the Conversion

WhereIsMyBusiness.com
Tip 1: Ask for the Conversion

WhereIsMyBusiness.com
CTA: Use ‘Pushy’ Action Words

Click Here Now
Buy Today
Start Your Trial
• Join Now
• Immediate Download
• I Urge You To…
...
CTA: Help Visitors See the Path

WhereIsMyBusiness.com
CTA: Help Visitors See the Path

WhereIsMyBusiness.com
CTA: Help Visitors See the Path

WhereIsMyBusiness.com
Tip 2: Build Trust

WhereIsMyBusiness.com
Trust Indicators

WhereIsMyBusiness.com
Integrate Frequently Asked Questions

WhereIsMyBusiness.com
Integrate Should Ask Questions

WhereIsMyBusiness.com
Remove Promo Code Box

WhereIsMyBusiness.com
Tip 3: Nurture Your Leads

WhereIsMyBusiness.com
Keep a Followup Schedule

WhereIsMyBusiness.com
Offer Hidden Specials & Content

WhereIsMyBusiness.com
Tip 4: Explain the Benefits/WIIFM

WhereIsMyBusiness.com
Tip 4: Explain the Benefits

WhereIsMyBusiness.com
Tip 4: Explain the Benefits
•
•
•
•
•

No online booking fees
Online booking guarantee
100% secure order process
Easy to u...
Tip 5: Give Several Payment Options

WhereIsMyBusiness.com
Tip 5: Give Several Payment Options

WhereIsMyBusiness.com
Tip 6: Speed Up Your Website

WhereIsMyBusiness.com
Tip 6: Speed Up Your Website

WhereIsMyBusiness.com
Tip 6: Speed Up Your Website

WhereIsMyBusiness.com
Recap
•
•
•
•
•
•
•

Define Your Goals
Ask for the Conversion
Nurture Your Leads
Build up Trust
Explain the Benefits
Give ...
Define Your Site Conversion(s)

WhereIsMyBusiness.com
Questions?

WhereIsMyBusiness.com
Bonus Tip: Google CSE

WhereIsMyBusiness.com
WhereIsMyBusiness.com
Google CSE Pricing

WhereIsMyBusiness.com
Content Marketing Workshop
• What makes content 'good'? What are
some examples of good content?
• How to fully optimize a ...
Content Marketing Workshop
• When: Wednesday, Dec 4
• Time: 8:00-11:00 AM
• Where: Here
• Cost: $97
•

Register: Meetup.co...
Next Meetup: Jan 23

“What Did I Miss?”
2013 SEO Year in Review

Register Tonight and Its FREE
WhereIsMyBusiness.com
Thank You!

WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz

WhereIsMyBusiness.com
Upcoming SlideShare
Loading in...5
×

6 tips for better conversions

242

Published on

Use these tips to get better conversions for your website - whether a conversion means more leads, referrals or actual sales, these are some tips to get you more each time.

Published in: Marketing, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
242
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 tips for better conversions

  1. 1. 6 TIPS FOR BETTER CONVERSIONS Will Hanke WhereIsMyBusiness.com
  2. 2. Conversion: The manifestation of an otherwise anonymous user into something that allows you to further connect with them through your various marketing methods. WhereIsMyBusiness.com
  3. 3. Conversion Rate: The proportion of visitors to your website that provide you a way to connect with them. 100 visitors 3 ‘connections’ 3% conversion rate WhereIsMyBusiness.com
  4. 4. WhereIsMyBusiness.com
  5. 5. WhereIsMyBusiness.com
  6. 6. WhereIsMyBusiness.com
  7. 7. Define Your Site Conversion(s) WhereIsMyBusiness.com
  8. 8. Give Your Conversions a Value WhereIsMyBusiness.com
  9. 9. Two Questions You Need to Answer 1. What is your customer acquisition cost? 2. What is the lifetime customer value? WhereIsMyBusiness.com
  10. 10. Define Goals in Analytics WhereIsMyBusiness.com
  11. 11. Define Goals in Analytics WhereIsMyBusiness.com
  12. 12. WhereIsMyBusiness.com
  13. 13. WhereIsMyBusiness.com
  14. 14. Tip 1: Ask for the Conversion WhereIsMyBusiness.com
  15. 15. Tip 1: Ask for the Conversion WhereIsMyBusiness.com
  16. 16. CTA: Use ‘Pushy’ Action Words Click Here Now Buy Today Start Your Trial • Join Now • Immediate Download • I Urge You To… • • • WhereIsMyBusiness.com
  17. 17. CTA: Help Visitors See the Path WhereIsMyBusiness.com
  18. 18. CTA: Help Visitors See the Path WhereIsMyBusiness.com
  19. 19. CTA: Help Visitors See the Path WhereIsMyBusiness.com
  20. 20. Tip 2: Build Trust WhereIsMyBusiness.com
  21. 21. Trust Indicators WhereIsMyBusiness.com
  22. 22. Integrate Frequently Asked Questions WhereIsMyBusiness.com
  23. 23. Integrate Should Ask Questions WhereIsMyBusiness.com
  24. 24. Remove Promo Code Box WhereIsMyBusiness.com
  25. 25. Tip 3: Nurture Your Leads WhereIsMyBusiness.com
  26. 26. Keep a Followup Schedule WhereIsMyBusiness.com
  27. 27. Offer Hidden Specials & Content WhereIsMyBusiness.com
  28. 28. Tip 4: Explain the Benefits/WIIFM WhereIsMyBusiness.com
  29. 29. Tip 4: Explain the Benefits WhereIsMyBusiness.com
  30. 30. Tip 4: Explain the Benefits • • • • • No online booking fees Online booking guarantee 100% secure order process Easy to use booking system 24/7 Customer support and live chat 193% Increase in Online Bookings WhereIsMyBusiness.com
  31. 31. Tip 5: Give Several Payment Options WhereIsMyBusiness.com
  32. 32. Tip 5: Give Several Payment Options WhereIsMyBusiness.com
  33. 33. Tip 6: Speed Up Your Website WhereIsMyBusiness.com
  34. 34. Tip 6: Speed Up Your Website WhereIsMyBusiness.com
  35. 35. Tip 6: Speed Up Your Website WhereIsMyBusiness.com
  36. 36. Recap • • • • • • • Define Your Goals Ask for the Conversion Nurture Your Leads Build up Trust Explain the Benefits Give Several Payment Options Speed Up Your Website WhereIsMyBusiness.com
  37. 37. Define Your Site Conversion(s) WhereIsMyBusiness.com
  38. 38. Questions? WhereIsMyBusiness.com
  39. 39. Bonus Tip: Google CSE WhereIsMyBusiness.com
  40. 40. WhereIsMyBusiness.com
  41. 41. Google CSE Pricing WhereIsMyBusiness.com
  42. 42. Content Marketing Workshop • What makes content 'good'? What are some examples of good content? • How to fully optimize a post prior to publishing • How to get the most traction from a post • How to find topics for future posts • Where to promote your new content • How to get free content that builds your website authority WhereIsMyBusiness.com
  43. 43. Content Marketing Workshop • When: Wednesday, Dec 4 • Time: 8:00-11:00 AM • Where: Here • Cost: $97 • Register: Meetup.com/WhereIsMyBusiness WhereIsMyBusiness.com
  44. 44. Next Meetup: Jan 23 “What Did I Miss?” 2013 SEO Year in Review Register Tonight and Its FREE WhereIsMyBusiness.com
  45. 45. Thank You! WhereIsMyBusiness.com 314-496-8665 @WhereIsMyBiz WhereIsMyBusiness.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×