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6 tips for better conversions

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Use these tips to get better conversions for your website - whether a conversion means more leads, referrals or actual sales, these are some tips to get you more each time.

Use these tips to get better conversions for your website - whether a conversion means more leads, referrals or actual sales, these are some tips to get you more each time.

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  • 1. 6 TIPS FOR BETTER CONVERSIONS Will Hanke WhereIsMyBusiness.com
  • 2. Conversion: The manifestation of an otherwise anonymous user into something that allows you to further connect with them through your various marketing methods. WhereIsMyBusiness.com
  • 3. Conversion Rate: The proportion of visitors to your website that provide you a way to connect with them. 100 visitors 3 ‘connections’ 3% conversion rate WhereIsMyBusiness.com
  • 4. WhereIsMyBusiness.com
  • 5. WhereIsMyBusiness.com
  • 6. WhereIsMyBusiness.com
  • 7. Define Your Site Conversion(s) WhereIsMyBusiness.com
  • 8. Give Your Conversions a Value WhereIsMyBusiness.com
  • 9. Two Questions You Need to Answer 1. What is your customer acquisition cost? 2. What is the lifetime customer value? WhereIsMyBusiness.com
  • 10. Define Goals in Analytics WhereIsMyBusiness.com
  • 11. Define Goals in Analytics WhereIsMyBusiness.com
  • 12. WhereIsMyBusiness.com
  • 13. WhereIsMyBusiness.com
  • 14. Tip 1: Ask for the Conversion WhereIsMyBusiness.com
  • 15. Tip 1: Ask for the Conversion WhereIsMyBusiness.com
  • 16. CTA: Use ‘Pushy’ Action Words Click Here Now Buy Today Start Your Trial • Join Now • Immediate Download • I Urge You To… • • • WhereIsMyBusiness.com
  • 17. CTA: Help Visitors See the Path WhereIsMyBusiness.com
  • 18. CTA: Help Visitors See the Path WhereIsMyBusiness.com
  • 19. CTA: Help Visitors See the Path WhereIsMyBusiness.com
  • 20. Tip 2: Build Trust WhereIsMyBusiness.com
  • 21. Trust Indicators WhereIsMyBusiness.com
  • 22. Integrate Frequently Asked Questions WhereIsMyBusiness.com
  • 23. Integrate Should Ask Questions WhereIsMyBusiness.com
  • 24. Remove Promo Code Box WhereIsMyBusiness.com
  • 25. Tip 3: Nurture Your Leads WhereIsMyBusiness.com
  • 26. Keep a Followup Schedule WhereIsMyBusiness.com
  • 27. Offer Hidden Specials & Content WhereIsMyBusiness.com
  • 28. Tip 4: Explain the Benefits/WIIFM WhereIsMyBusiness.com
  • 29. Tip 4: Explain the Benefits WhereIsMyBusiness.com
  • 30. Tip 4: Explain the Benefits • • • • • No online booking fees Online booking guarantee 100% secure order process Easy to use booking system 24/7 Customer support and live chat 193% Increase in Online Bookings WhereIsMyBusiness.com
  • 31. Tip 5: Give Several Payment Options WhereIsMyBusiness.com
  • 32. Tip 5: Give Several Payment Options WhereIsMyBusiness.com
  • 33. Tip 6: Speed Up Your Website WhereIsMyBusiness.com
  • 34. Tip 6: Speed Up Your Website WhereIsMyBusiness.com
  • 35. Tip 6: Speed Up Your Website WhereIsMyBusiness.com
  • 36. Recap • • • • • • • Define Your Goals Ask for the Conversion Nurture Your Leads Build up Trust Explain the Benefits Give Several Payment Options Speed Up Your Website WhereIsMyBusiness.com
  • 37. Define Your Site Conversion(s) WhereIsMyBusiness.com
  • 38. Questions? WhereIsMyBusiness.com
  • 39. Bonus Tip: Google CSE WhereIsMyBusiness.com
  • 40. WhereIsMyBusiness.com
  • 41. Google CSE Pricing WhereIsMyBusiness.com
  • 42. Content Marketing Workshop • What makes content 'good'? What are some examples of good content? • How to fully optimize a post prior to publishing • How to get the most traction from a post • How to find topics for future posts • Where to promote your new content • How to get free content that builds your website authority WhereIsMyBusiness.com
  • 43. Content Marketing Workshop • When: Wednesday, Dec 4 • Time: 8:00-11:00 AM • Where: Here • Cost: $97 • Register: Meetup.com/WhereIsMyBusiness WhereIsMyBusiness.com
  • 44. Next Meetup: Jan 23 “What Did I Miss?” 2013 SEO Year in Review Register Tonight and Its FREE WhereIsMyBusiness.com
  • 45. Thank You! WhereIsMyBusiness.com 314-496-8665 @WhereIsMyBiz WhereIsMyBusiness.com