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Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD

Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD



William Allan Kritsonis, PhD ...

William Allan Kritsonis, PhD
(Revised Summer, 2009)

William H. Parker Leadership Academy Hall of Honor

In 2008, Dr. Kritsonis was inducted into the William H. Parker Leadership Academy Hall of Honor, Graduate School, Prairie View A&M University – The Texas A&M University System. He was nominated by doctoral and master’s degree students.

Dr. Kritsonis Lectures at the University of Oxford, Oxford, England

In 2005, Dr. Kritsonis was an Invited Visiting Lecturer at the Oxford Round Table at Oriel College in the University of Oxford, Oxford, England. His lecture was entitled the Ways of Knowing Through the Realms of Meaning.

Dr. Kritsonis Recognized as Distinguished Alumnus

In 2004, Dr. William Allan Kritsonis was recognized as the Central Washington University Alumni Association Distinguished Alumnus for the College of Education and Professional Studies. Dr. Kritsonis was nominated by alumni, former students, friends, faculty, and staff. Final selection was made by the Alumni Association Board of Directors. Recipients are CWU graduates of 20 years or more and are recognized for achievement in their professional field and have made a positive contribution to society. For the second consecutive year, U.S. News and World Report placed Central Washington University among the top elite public institutions in the west. CWU was 12th on the list in the 2006 On-Line Education of “America’s Best Colleges.”

Educational Background

Dr. William Allan Kritsonis earned his BA in 1969 from Central Washington University, Ellensburg, Washington. In 1971, he earned his M.Ed. from Seattle Pacific University. In 1976, he earned his PhD from the University of Iowa. In 1981, he was a Visiting Scholar at Teachers College, Columbia University, New York, and in 1987 was a Visiting Scholar at Stanford University, Palo Alto, California.

Doctor of Humane Letters

In June 2008, Dr. Kritsonis received the Doctor of Humane Letters, School of Graduate Studies from Southern Christian University. The ceremony was held at the Hilton Hotel in New Orleans, Louisiana.

Professional Experience

Dr. Kritsonis began his career as a teacher. He has served education as a principal, superintendent of schools, director of student teaching and field experiences, invited guest professor, author, consultant, editor-in-chief, and publisher. Dr. Kritsonis has earned tenure as a professor at the highest academic rank at two major universities.
Books – Articles – Lectures - Workshops

Dr. Kritsonis lectures and conducts seminars and workshops on a variety of topics. He is author of more than 600 articles in professional journals and several books. His popular book SCHOOL DISCIPLINE: The Art of Survival is scheduled for its fourth edition. He is the author of the textbook William Kritsonis, PhD on Schooling that is used by many professors at colleges and universities throughout the nation and abroad.
In 2008, Dr. Kritsonis coauthored the textbook A Statistical Journey: Taming of the Skew. The book has been adopted by professors in many colleges and universities throughout the nation. It was published by the Alexis/Austin Group, Murrieta, California.
In 2007, Dr. Kritsonis’ version of the book of Ways of Knowing Through the Realms of Meaning (858 pages) was published in the United States of America in cooperation with partial financial support of Visiting Lecturers, Oxford Round Table (2005). The book is the product of a collaborative twenty-four year effort started in 1978 with the late Dr. Philip H. Phenix. Dr. Kritsonis was in continuous communication with Dr. Phenix until his death in 2002.
In 2007, Dr. Kritsonis was the lead author of the textbook Practical Applications of Educational Research and Basic Statistics. The text provides practical content knowledge in research for graduate students at the doctoral and master’s levels.
In 2009, Dr. Kritsonis’ b



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    Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhD Presentation Transcript

    • HOW TO BECOME CEO Presented by William Kritsonis, Ph.D Professor
      • The Rules for Rising to the Top of Any Organization
      • Written by
      • Jeffrey J. Fox
      • Presented by
      • William Kritsonis, PhD
      • Professor
      • Published by Hyperion, 114 Fifth Avenue, New York, New York 10011
    • Always Take the Job that Offers the Most Money
      • Advantages of higher paying jobs:
      • Greater benefits , perquisites, bonuses, and subsequent raises.
      • Higher paid persons get the higher paid jobs.
      • Greater visibility to top management
      • Greater responsibility Opportunities to perform and show off talents.
      • Remember: Money is the scoreboard.
    • Avoid Staff Jobs, Seek Line Jobs
      • Line jobs make money for your corporation.
      • Line jobs include: salespeople, sales and product manager, marketing directors, supervisors, and general managers.
      • Staff jobs are a stepping stone to other jobs.
      • Staff jobs include: lawyers, planners, data processing employees, R&D scientists, and all administrators.
    • Don’t Expect the Personnel Department to Plan Your Career
      • Your career plan is not predetermined by the corporation.
      • Take responsibility in designing your own career plan.
    • Get and Keep Customers
      • Customers are the lifeblood of any corporation !
      • Customers provide jobs for new products and applications.
      • Customers provide early warning signals of product quality and obsolescence.
      • Customers provide vision to the future.
    • Keep Physically Fit
      • Ninety percent of aspiring executives are out of shape.
      • Your capacity for productivity is by good physical condition.
      • Being in good shape:
      • Enhances your energy level
      • Increases sleep and motivation
      • Decreases depression
    • Do Something Hard and Lonely
      • Regularly practice a solitary task to increase
      • mental toughness.
      • Hard and lonely tasks include:
      • Studying late for a graduate degree
      • Running long distances in the early AM
      • Splitting wood
      • Working in the garden
    • Never Write a Nasty Memo
      • A nasty memo criticizes, belittles, or degrades
      • a colleague.
      • A nasty memo gives your rivals a
      • smoking gun.
      • Spend your energy on positive pursuits.
    • Think for One Hour Every Day
      • Spend one hour each day planning:
      • Goals
      • Options
      • Problems
      • Write down ideas at a scheduled time each day.
      • Keep written notes in a special “idea notebook.”
    • Keep and Use a Special “Idea Notebook”
      • Buy a notebook that you like.
      • Keep it in one place.
      • Write down all ideas, plans, goals, and dreams.
      • Use the notebook to record yearly, monthly, weekly,
      • and daily “To Do” Lists.
    • Don’t Have a Drink with the Gang
      • Avoid drinking with coworkers after work.
      • Avoid drinking at lunch. Instead, you work.
      • Avoid the before dinner cocktail party at meetings and seminars.
      • Avoid getting tipsy with coworkers—Signals weakness and lack of control.
    • Don’t Smoke
      • Smoking can offend a non smoker who can
      • influence your career.
      • Smoking is a self-centered interest.
      • Smoking wastes time.
      • Avoid smoking expensive cigars.
      • Smoking gives the appearance of being in control
      • Save the celebration cigar for when you
      • earn it.
    • Skip All Office Parties
      • An “office party” is not a social gathering.
      • Never attend a company picnic without your spouse.
      • Attend the party if the unwritten rule is
      • “ you must attend or you will offend”.
      • At company parties:
      • Drink only soda
      • Stay no more than 45 minutes
      • Thank the boss for the invitation
      • Leave at company parties.
      • Remember: Don’t mix business with pleasure.
    • Friday is “How Ya’ Doin’?” Day
      • Take a person that you need out to lunch
      • each Friday and ask, “How ya’ doin’?”.
      • Choose a person not in your department—i.e. take the sales manager’s assistant to lunch.
      • Make one good ally in your company each month.
    • Make Allies of Your Peers’ Subordinates
      • Gain support of your coworker’s teammates.
      • Teammates help scuttle deliberate or unintentional acts by your peers.
    • Know Everybody by Their First Name
      • Learn everybody’s full name.
      • Find out what they do and their job’s importance.
      • Introduce visitors to other employees and explain their job’s importance.
    • Organize “One-Line, Good-Job” Tours
      • Get the highest ranking officer to tour
      • your department and thank each employee.
      • Make up cue cards—One or two statements
      • of an employee’s achievements.
      • Everybody wins on a “good-job” tour.
    • Make One More Call
      • Inches makes the difference between successful and average employees.
      • Who does the best job?—
      • The salesperson who makes one more sales call
      • The copywriter who does one more draft
    • Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late
      • Be first on the job— always arrive early.
      • Leave fifteen minutes late to ensure your
      • hard-working reputation.
      • Get ahead on your work--Arrive early and leaving late.
    • Don’t Take Work Home from the Office
      • If you always take work home you are:
      • Not managing your time properly
      • Boring
      • Wasting your precious leisure hours
      • Remember: No real work is done at home.
    • Earn Your “Invitation Credentials”
      • Every corporation has a cosa nostra-- an inner,
      • special family.
      • This inner group decides:
      • Who becomes CEO
      • The length of tenure
      • Entrance credentials characterize those in the inner circle.
    • Avoid Superiors When You Travel
      • If flying with an executive, be sure to:
      • Avoid clever conversation—You are judged on results.
      • Avoid creating an overly industrious image.
      • Sit in a different section.
      • Best option—Fly by yourself.
    • Eat in Your Hotel Room
      • Breakfast and dinner in your room saves time, money, strengthens your individuality, stretches your workday, and extends your office.
      • Hotel room activities include:
      • Planning your day
      • Setting daily objective
      • Writing e-mail
    • Work, Don’t Read Paperbacks, on the Airplane
      • Have specific objectives for each trip.
      • Plan your work according to the allotted time
      • Carry a small stapler.
      • Bring a large prestamped envelope to send to your office.
      • Bring envelopes and stamps for handwritten follow-up notes.
    • Keep a “People File”
      • Obtain a large address book or a notebook computer.
      • Keep a file of people you meet, work with,
      • and get to know.
      • Use a pencil to record notations.
      • Obtain a business card for file.
      • Keep a backup copy in a safe place.
    • Send Handwritten Notes
      • Handwritten notes make you stand out.
      • Handwritten notes are non digital and personal.
      • Handwritten notes include thank-yous, congratulations, regrets, for your information, etc.
      • Send one handwritten note per week.
      • Make sure notes include cards and envelopes.
    • Don’t Get Buddy-Buddy with Your Superiors
      • Remain business associates and not friends.
      • Do not to cross the line between business
      • and friendship.
      • Know your boss and/or subordinates’ problems, plans, personalities, strengths and weaknesses, and idiosyncrasies.
    • Don’t Hide an Elephant
      • Avoid becoming a “hider”.
      • Become a “discoverer” and expose the problem immediately.
      • Turn a big problem into an opportunity to shine.
      • Always act in control of the situation.
      • Classic Elephants: Watergate, Vietnam, and surprise business bankruptcies.
    • Be Visible: Practice “WACADAD”
      • Prove your abilities with action —”Words are cheap and deeds are dear.”
      • Work on visible projects.
      • Examples of visible activities include:
      • Presentations to senior management
      • Instructing a training class
      • Speaking before the sales force
    • Always Take Vacations
      • Your department should function without you.
      • Always plan vacation in advance
      • Never cancel or leave a phone number
      • Inform superiors of trip in advance
      • Take a vacation to:
      • Increase chances of meeting helpful people
      • To observe new business practices and trends
      • To think and plan
    • Always Say “Yes” to a Senior Executive Request
      • Always say “I can to it” when a top executive asks.
      • Listen carefully to the request.
      • Give the boss:
      • More than she/he wanted
      • Sooner than expected
      • With your own touch of ingenuity
    • Never Surprise Your Boss
      • Bosses dislike surprises—good or bad.
      • No surprises keep your boss feeling in control.
      • Surprising your boss leads to mistrust.
    • Make Your Boss Look Good and Your Boss’s Boss Look Better
      • Improving your boss’s promotion chances leaves a vacancy for you.
      • Your boss’s boss is always the key to assure your promotion chances.
      • Make your boss’s boss look good by anticipating their needs and problems.
    • Never Let a Good Boss Make a Mistake
      • A good boss is essential for climbing the
      • ladder of success.
      • Help your boss avoid making hurtful mistakes by:
      • Doing their homework
      • Giving a heads-up briefing
      • Beefing up a weak presentation
      • Avoid making personal your boss’s mistake.
    • Go to the Library One Day a Month
      • Going to the library:
      • Increases motivation to work harder
      • Enhances self-control
      • Organize administrative tasks and update your people file.
      • Write all correspondence (memos, thank you notes, customer letters, etc.)
    • Add One Big New Thing to Your Life Each Year
      • Broadens your horizons and prepares you for a top executive job.
      • Examples of big new things:
      • Learn a foreign language
      • Write a book
      • Make a list of things to accomplish in 10 years
    • Study These Books
      • Obvious Adams by Robert Updegraff
      • The Bible
      • The Art of War by Sun-Tzu
      • The Prince by Niccolo Machiavelli
      • The Forbes Book of Business Quotations Edited by Ted Goodman
      • The Sun Also Rises by Ernest Hemingway
      • Huckleberry Finn by Mark Twain
      • Anything by Thomas Jefferson
    • “ Dress for a Dance”
      • If you Dress for business, you do business
      • Dress for success—Your dress = your personality.
      • Buy a book on how to dress in business, such as:
      • Dress for Success by John T. Molly
      • New Women’s Dress for Success by John T. Molly
    • Overinvest in People
      • Hiring the best people Great return on investment.
      • Overinvest in salary and emotional currency—praise, encouragement, freedom.
      • Corporate leaders should never be anti-people.
      • Hire according to the three “I’s”—
      • “ I” for integrity
      • “ I” for intelligence
      • “ I” for the “I can to it” attitude
    • Overpay Your People
      • Underpaying decreases employee productivity.
      • Do not people cost and expect to save money.
      • Key to success: Hire fewer exceptional people all making money than more people at a lower payroll cost.
    • “ Stop, Look, and Listen”
      • A good president must Stop, Look, and Listen
      • before acting.
      • Listening is a learned art and essential for
      • business success.
      • Listening = wisdom and intelligence.
    • Be a Flag-Waving Company Patriot
      • Show total commitment to your company and
      • to its products and services.
      • Use your company’s products and promote them.
      • Buy company stock.
      • Never be cynical about your company
    • Find and Fill the “Data Gaps”
      • Identify what you don’t know and what your
      • company doesn’t know.
      • Get the facts. Talk to customers and users.
    • Homework, Homework, Homework
      • Avoid the “rocking chair syndrome”—lots of movement, but no real productivity.
      • Find the facts and cover all the bases.—
      • Do your homework!
      • Homework precedes a successful project.
    • Never Panic---or Lose Your Temper
      • Nothing gives one person so much advantage over another as to remain cool and unruffled under all circumstances---Thomas Jefferson
      • In a heated situation, tell yourself to “stay calm.”
      • Signs of panic:
      • temper tantrums
      • immobilization
      • finger pointing
      • cowardice acts
      • rash decisions
    • Learn to Speak and Write in Plain English
      • Poor communication = loss of time and money.
      • Be “to the point”.
      • Guidelines for better communication:
      • Write necessary correspondence
      • Choose specific objectives
      • Choose simplest mode
      • Gather facts
      • (continued)
    • Learn to Speak and Write in Plain English
      • Write a scattergram
      • Organize message
      • Write a zero draft
      • Write a first draft
      • Edit to a one page final draft
      • Tailor language to audience
    • Treat All People as Special
      • Excellent managers make people feel that they—
      • are asked, not questioned…
      • are over paid, not underpaid…
      • are measured, not monitored…
      • are people, not personnel…
      • are sold on what to do, not told…
      • are instrumental, not instruments…
      • are workers, not worked…
      • are contributors, not costs…
      • are needed, not heeded…
    • Be a Credit Maker, Not a Credit Taker
      • A credit maker gives 100 percent credit for work done.
      • A credit taker assumes responsibility for other’s work.
      • A credit taker is insecure, dishonest and known to all.
    • Give Informal Surprise Bonuses
      • Give bonuses for extraordinary work done.
      • Give bonuses randomly to avoid drawing attention.
      • Surprise bonuses increase employee motivation and innovation.
    • Please, Be Polite with Everyone
      • Use good manners with everyone.
      • Be gracious
      • Never pull rank
      • Never smoke at meetings or meals
      • Never let visitors or clients wait in lobby
      • Always say “please” and “thank you”
      • Always introduce yourself and others clearly and slowly.
    • Ten Things to Say that Make People Feel Good
      • “ Please”
      • “ Thank you”
      • “ That was a first-class job you did”
      • “ I appreciate your effort”
      • “ I need your help”
      • “ Congratulations”
      • “ I am glad you are on the team”
      • Remember: Always be sincere
    • The Glory and the Glamour Came after the Grunt work
      • The visible parts of business success = The glamour behind the scenes.
      • The invisible, day-to-day toil = The grunt work.
      • The grunt work precedes the glory.
      • Some examples of grunt work:
      • Homework
      • Weekend travel
      • Checking and rechecking
      • Trial and error
    • Tinker, Tailor, Try
      • 97% of people in all companies fear change.
      • Be an innovator--It catches attention!
      • Tinker with and tailor new ideas to specific needs.
    • Haste Makes Waste
      • Speedy decisions are risky
      • Revocable decision: Changeable decision that is made quickly with less risk.
      • Irrevocable decision: Non changeable decision that involves more time and risk.
      • Examples of revocable decisions:
      • Choosing office layout and advertising schedules
      • Examples of irrevocable decisions:
      • Choosing brand names, acquisitions, executive hires
    • Pour the Coals to a Good Thing
      • Never change the formula for success—Only
      • add improvements.
      • A good example of a good thing investment—
      • Disney’s legendary Mickey Mouse.
    • Put the Importance on the Bright Idea, Not the Source of the Idea
      • Good innovators always listen to the ideas of others.
      • Idea sources include customers, children, competitors, cab drivers, etc.
      • What matters is who implements the idea-- Not who created the idea.
    • Stay Out of Office Politics
      • Rampant office politics symbolize a weak leader.
      • Symptoms of office politics:
      • Fighting each other instead of competition
      • Currying favor
      • Wasting time
      • Implementing unfair and unclear reward systems
      • Spend time creating and accomplishing— Not practicing office politics.
    • Look Sharp and Be Sharp
      • A little vanity is good.
      • Avoid faddish or cheap clothes.
      • Avoid a pale, unhealthy look
      • Have a bright smile
      • Practice good grooming
      • Remember: Be up. And smile
    • Emulate, Study, and Cherish the Great Boss
      • Great bosses are rare.
      • Traits of a great boss:
      • Sets challenging, fair goals
      • Honest
      • Fosters employee growth
      • Experienced
      • Hard-working
      • Smart
      • Model a good boss’s business behavior
    • Don’t Go Over Budget
      • Get the job done on time and within budget.
      • Tight budgets promote creativity, ingenuity, and inventiveness.
      • See a tight budget as a challenge.
    • Never Underestimate an Opponent
      • Opponents are:
      • Competitors
      • Rival managers
      • Buying committees
      • Appearance or reputation can be misleading.
      • Never underestimating an opponent’s intelligence, skill, dishonest, and cunningness.
      • Overestimating your opponent may lead to being pleasantly surprised.
    • Assassinate the Character Assassin with a Single Phrase
      • Beware of the character assassin.
      • The character assassin lives by the motto, “the truth is not hard to kill,” but “a lie well told is immortal.”
      • Two vulnerable traits of an assassin:
      • Obvious
      • Attacks everyone
      • Use one single phrase to assassinate the character assassin: “Of course, with Mr. X, no one is spared.”
    • Become a Member of the “Shouldn’t Have Club”
      • Avoid the “should’ve club” of risk adverse, non doers—”I should’ve done that” or “I would’ve done that.”
      • Join the “shouldn’t have club” of doers and risk takers—”Gee, I shouldn’t have done that.”
      • Remember: No guts, no glory
    • The Concept Doesn’t Have to Be Perfect, but the Execution of It Does
      • Waiting for the perfect time or perfect product
      • or perfect way Nothing.
      • Execute the concept with meticulous attention to detail.
      • Excellence of execution Success.
    • Record and Collect Your Mistakes with Care and Pride
      • See mistakes as learning tools.
      • Record in your “idea notebook”:
      • Mistakes
      • Causes of mistakes
      • How to handle the same event again.
      • Acknowledging mistakes signals security and confidence.
    • Live for Today; Plan for Tomorrow; Forget about Yesterday
      • Do not rekindle yesterday--It is past history.
      • Get on with today--It is whatever you want it to be.
      • Plan for the future
    • Have Fun, Laugh
      • Is your job not fun?--Change jobs or make it fun.
      • A serious, pressured work environment leads to stress and inefficiency.
      • A sense of humor = A successful executive
    • Treat Your Family as Your Number One Client
      • Put your family 1st place to work.
      • Schedule your family on your calendar.
      • Put family activities on “To Do” list.
      • Respond to your family as you do your job
      • or an important client.
    • No Goals, No Glory
      • No goals, no win, no glory.
      • Goals shape your plans, direct your energies, and focus your responses.
      • Record goals in “idea notebook”—
      • Business and Life goals
      • Use 25, 10, 5, and 1 year timetables.
      • Create a yearly, monthly, weekly, and daily
      • “ To Do” list--record a plan to reach goals.
    • Always Remember Your Subordinates’ Spouses
      • A spouse can be an:
      • Important ally
      • A virulent enemy
      • Always thank spouse for their support.
      • Arrange a “weekend for two” for a job
      • well done.
      • Invite spouse to dinner with a colleague.
    • Seeing the Job through the Salespeople’s Eyes
      • Selling is key to the corporation.
      • A salesperson has direct contact with the customer.
      • A successful executive spends time in the sales field.
    • Be a Very Tough “Heller Seller”
      • Learn to sell like hell
      • To be a salesperson that sells:
      • Determine “customer’s” needs
      • Determine how “product” will satisfy customer needs
      • Develop “persistence” and “tenacity”
      • Make sales calls necessary to get the order**
    • Don’t Be an Empire Builder
      • Get the job done with less--less people and less money.
      • Promotions and power go to producers, not to people administrators.
    • Push Products, Not Paper
      • Corporations encourage the “bureaucratic creep”— steady growth of red tape.
      • Corporations need innovators and prudent risk takers—
      • internal entrepreneurs.
      • Typical corporate entrepreneurs are:
      • informal
      • anti-policy
      • anti-procedure
      • Remember: Avoid getting paper-trapped
    • To Teach Is to Learn and to Lead
      • Always accept a chance to teach others:
      • What you do
      • Why you do it
      • How you do it
      • Good preparation and practice = A good presentation
      • A good presentation creates:
      • A reputation for being an expert in your field
      • Familiarity with other company departments
      • Strong circles of influence
    • Do Not Get Discouraged by the Idea Killers
      • Idea killers say, “we’ve tried that before,” “management won’t buy it,” “we can’t afford it,” or “it won’t work.”
      • Idea killers nourish the status quo.
      • Idea people build businesses.
      • Fight the idea killers by making your ideas work.