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App Store Marketing (ASO) by SchedJoules
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App Store Marketing (ASO) by SchedJoules

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Presentation about how to optimize you app for the Apple App Store. Title and keywords are your most important variables. Use them and choose them wisely. ...

Presentation about how to optimize you app for the Apple App Store. Title and keywords are your most important variables. Use them and choose them wisely.

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SchedJoules offers the most comprehensive public calendar store worldwide with 180.000+ accurate public calendars, over 2 million users and 160 million calendar refreshes weekly.

For more information go to http://schedjoules.com

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App Store Marketing (ASO) by SchedJoules App Store Marketing (ASO) by SchedJoules Presentation Transcript

  • SchedJoules offers the most comprehensive public calendar store worldwide SchedJoules donderdag 12 september 13
  • SchedJoules donderdag 12 september 13
  • we publish apps SchedJoules donderdag 12 september 13
  • and we publish in-app SchedJoules donderdag 12 september 13
  • Enough about us SchedJoules donderdag 12 september 13
  • How is your app discovered? SchedJoules donderdag 12 september 13
  • In Holland... SchedJoules donderdag 12 september 13
  • ...everything else is a nice to have ...get your app on iPhoneclub... SchedJoules donderdag 12 september 13
  • ...or work hard SchedJoules donderdag 12 september 13
  • donderdag 12 september 13
  • Title & Keywords donderdag 12 september 13
  • Title & Keywords Make a great app AND name it RIGHT donderdag 12 september 13
  • Title & Keywords A result of all your efforts Make a great app AND name it RIGHT donderdag 12 september 13
  • - a Title of 255 characters (bytes)....use them! - Keywords of only 100 characters (bytes)...use them and choose them wisely! - Localize How to the reach the 62% (and the 46%) SchedJoules donderdag 12 september 13
  • - Google Keyword Tool - Make combinations - Plural and singular are not exchangeable - mix&match keywords between title and keywords - No spaces, only comma’s - Localize How to reach the 62%: 100 keywords SchedJoules donderdag 12 september 13
  • How to reach the 60%: free for a day - AppEvent (Belgium/Holland) - AppGratis - Web only (Worldwide) - App-kostenlos (Germany) SchedJoules donderdag 12 september 13
  • How to reach the 46%: name your app right - add the App name on your device to the title or to the keywords - Maximum of 13 characters - Don’t be generic SchedJoules donderdag 12 september 13
  • Maximum of 13 characters donderdag 12 september 13
  • Don’t be generic... or you end up being one of many donderdag 12 september 13
  • - Take local characters and keyboards into account. Russian, Greek and Asian characters don’t appear on the European keyboard - Who are your competitors? Look at the first similar app above you on the list, that’s the one you’re competing with. Not the app that’s #1 rank higher. Considerations SchedJoules donderdag 12 september 13
  • - vertical scrolling is back! - Around 1/3 more apps are being displayed in the “Featured” area before clicking “See all” and there’s no more “See all” button in Top Charts, reducing friction of further exploration - Ratings show totals for all versions of your app - You’ll want to pay more attention to the left side of your second screenshot since more of it is shown iOS 7 changes SchedJoules donderdag 12 september 13
  • www.schedjoules.com Thanks! donderdag 12 september 13