P 101 ep 2-b

150 views
74 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
150
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

P 101 ep 2-b

  1. 1. 2B-01-P101-EP
  2. 2. Lesson Objectives• Utilize the CFFP program and name its various components• Explain the history of Smokey Bear and the policies for the program• Implement a Smokey Bear program 2B-02-P101- EP
  3. 3. Introduction• The Cooperative Forest Fire Prevention (CFFP) program, commonly known as the Smokey Bear program, was created to maintain a public awareness of the need to prevent wildfires. 2B-03-P101-EP
  4. 4. Introduction• The program is managed by the Forest Service with the Advertising Council, Inc. and the National Association of State Foresters. 2B-04-P101-EP
  5. 5. History of Smokey Bear• The guardian of the forest has been a part of the American scene for so many years it is hard to remember when he first appeared. 2B-05-P101-EP
  6. 6. History of Smokey Bear• Dressed in a ranger’s hat, belted blue jeans, and carrying a shovel, he has been the recognized wildfire prevention symbol since 1944. 2B-06-P101-EP
  7. 7. History of Smokey Bear• Today, Smokey Bear is a highly recognized advertising symbol and is protected by Federal law. PL 82-359 as amended by PL 92-318. He even has his own private Zip Code – 20252. 2B-07-P101-EP
  8. 8. “History ofSmokey Bear” Video Presentation 2B-08-P101-EP
  9. 9. Smokey Bear Milestones• The 40th Birthday Celebration - 1984 2B-09-P101-EP
  10. 10. Smokey Bear Milestones• The 50th Birthday Celebration - 1994 2B-10-P101-EP
  11. 11. Smokey Bear Milestones• The 60th Birthday Celebration - 2004 2B-11-P101-EP
  12. 12. CFFP Program Objectives• Create and maintain a public awareness about wildfire prevention. 2B-12-P101-EP
  13. 13. CFFP Program Policy• The program provides a framework which can be expanded upon.• Using Smokey Bear for wildfire prevention messages stimulates active support. 2B-13-P101-EP
  14. 14. CFFP Program Policy• The official Forest Service policy and guidelines can be found in FSM Chapter 3110, Cooperative Fire Prevention (CFFP) and FSH 5109.18, Chapter 20. 2B-14-P101-EP
  15. 15. CFFP Program Responsibilities• CFFP Committee• The Ad Council• Washington Office – Forest Service• Regions and Area/USDA Forest Service• State Foresters 2B-15-P101-EP
  16. 16. CFFP Committee• 3 State Foresters• The Ad council• USDA – Forest Service• Meets 3 times a year• Sets direction 2B-16-P101-EP
  17. 17. The Ad Council• Has a professional Advertising firm• Work is reviewed before production• Quality is critical• Foote, Cone & Belding 2B-17-P101-EP
  18. 18. USDA Forest Service• Administers the program• Responsive to wildland fire prevention needs of all parties 2B-18-P101-EP
  19. 19. Regions and Areas - USFS• Assigns primary responsibility for program coordination.• Facilitates resolution of issues, concerns, implements programs of work, activities, and serves as liaison to the WO. 2B-19-P101-EP
  20. 20. State Foresters• Each State Forester must assign responsibility for managing the CFFP program. This may differ from state to state. 2B-20-P101-EP
  21. 21. CFFP Program Components 2B-21-P101-EP
  22. 22. Five Major Components• Public Service Advertising• Campaign and educational activities• Commercial licensing• Image and appearance• Awards and recognition 2B-22-P101-EP
  23. 23. Public Service Advertising• Presents messages to the public• Collateral materials• Ad Council creates and produces PSA• Foote, Cone & Belding 2B-23-P101-EP
  24. 24. Media• Radio and television• Newspaper and magazines• Other media• Field production• Resale prohibited 2B-24-P101-EP
  25. 25. Campaign/Educational Materials• Created to reinforce fire prevention• Campaign materials feature a wide range of material opportunities• Designed for all age groups• NASF• Distribution 2B-25-P101-EP
  26. 26. Field Production - Campaign Materials• Encouraged• Can meet a specific need• High standards apply• Insure uniformity of Smokey’s image• Only approved artwork can be used 2B-26-P101-EP
  27. 27. Educational Activities and Materials• Remind children of fire prevention responsibilities• Work with teachers• Old material should not be distributed 2B-27-P101-EP
  28. 28. Commercial Licensing• Communicates Smokey’s message• Maintain the integrity as a National symbol• Ensure products maintain standards of high quality• Generate funds 2B-28-P101-EP
  29. 29. Licensing Policy• The Director of A&FM, USDA-Forest Service is responsible for approving commercial licensing activities.• Day-to-day administration is contracted to a licensing contractor. 2B-29-P101-EP
  30. 30. Licensing Policy• The use of Smokey Bear as a proprietary brand name is prohibited.• Symbol will always be used in conjunction with an approved fire prevention message.• All licensed products will display the official logo.• Unauthorized use is punishable by law. 2B-30-P101-EP
  31. 31. Licensing Policy• Application/approval procedure• Official logo• All products are approved prior to production• The PMS color system is standard 2B-31-P101-EP
  32. 32. Licensing Policy• Smokey cannot endorse a product.• He may appear with a product, but his message is always wildfire prevention.• Violations 2B-32-P101-EP
  33. 33. Image and Appearance• Official approved artwork• Costume• Acquisition and use• Appearances• Care and maintenance 2B-33-P101-EP
  34. 34. Image and Appearance• Security and disposal• Trademark protection 2B-34-P101-EP
  35. 35. Character Appearance Guidelines• The costumed character’s popular image can be utilized in many ways to focus attention to fire/life safety education programs. 2B-35-P101-EP
  36. 36. Character Appearance Guidelines• 1-2 years old• 2-4 years old• 4 years old• 5 years old• 6-8 years old 2B-36-P101-EP
  37. 37. Character Appearance Guidelines• 9-13 years old• 13-21 years old• Adults 2B-37-P101-EP
  38. 38. Character Appearance Guidelines• School programs• Large crowds• Special education children 2B-38-P101-EP
  39. 39. Awards and Recognition• Objective• Policy• Description• Selection criteria• Nomination process 2B-39-P101-EP
  40. 40. Awards and Recognition• Other awards• Selection process• Source of supply 2B-40-P101-EP
  41. 41. Lesson Objectives• Be able to utilize the CFFP program and name its various components• Explain the history of Smokey Bear and the policies for his program• Implement a Smokey Bear program 2B-41-P101-EP

×