Brand boost by wildtangent

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BrandBoost™ is a unique advertising platform that enables consumers to unlock premium game content by engaging with brand advertising.

BrandBoost is based on this concept of value exchange advertising: by choosing to engage with a brand, consumers get access to game content that they would otherwise have to pay for. BrandBoost works across all types of online game content and manifests itself differently based on the content type and the associated business model.

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Brand boost by wildtangent

  1. 1. BrandBoostTM March 2010
  2. 2. BrandBoost™ provides a turnkey solution to supplement existing game and item sale revenue streams with premium brand advertising • Brand advertisers pay for video game content, or items, instead of players using their in-game or real world currency. • Players choose to engage with brand advertising and, in exchange, receive something of value related to game play.
  3. 3. Maximize Your Revenue A fundamental component of this system is the notion of “consumer choice” • If a consumer has the ability to choose how to gain access to content, the platform will inherently monetize a much larger percentage of an audience. • While less than 5% of players are willing to make a credit card transaction online, 95% of players will engage with a brand to access content for free enabling you to monetize 100% of your audience Confidential
  4. 4. Premium Brands for Premium Sites The BrandBoost™ platform is leveraged by leading advertisers who want to engage gamers in a way that is invitational and adds value to the game experience The results advertisers see from this method of advertising far exceed results from other online advertising models and as a result they are willing to pay a premium over standard display advertising Confidential
  5. 5. An Online Video Game Advertising Model That Works WildTangent currently monetizes over 5 million game sessions and virtual in-game items every month • And players are consistently validating this value exchange model:  “Very interesting promotion idea.... Me likes.”  “…and as for the free sponsored-items, I'm a member here in the states, and I'm getting them on my profile page...This I can approve of. At least you don't see a Sprint ad or something when you log in the site UNLESS you're interested for a free item... I'd rather see that than even a little "sprint" banner ad in that spot...”  “I hope we can get more then one, it would stink if we can only get one :O.”  “Just now Pops cereal gave me black spooky spray…thanks Kellogg’s!”
  6. 6. An Online Video Game Advertising Model That Scales • Downlaodable Games & Subscription Based MMOs Sponsored Sessions: Implementing BrandBoostTM around your free trials creates a brand new revenue stream and still allows you to up-sell the retail version or subscription • Free-To-Play MMOs & Social Games Sponsored Items: Tap into consumers who never buy virtual items by giving them a sponsored option and solidify their investment in your game
  7. 7. How It Works Sponsored Items Players see the sponsored item promotion featuring, for example, wearables, power-ups, etc., and can click through for more information. Confidential
  8. 8. How It Works Sponsored Items Players see the item description and can opt-in to the sponsorship messaging to unlock the item, or go back to the game. The first two ad placements appear in the form of a “brought to you by” logo and 728x90. Confidential
  9. 9. How It Works Sponsored Items Players view a custom rich media experience (typically video) for a minimum of 30 seconds Once loading button switches to “continue” players can navigate back to the game. Confidential
  10. 10. How It Works Sponsored Items Players receive confirmation that the item has been unlocked and view the last of the sponsor creative. Confidential
  11. 11. How It Works Sponsored Sessions – Downloadable Games Players are given the option of playing a free session of the full-version game, or purchasing the game at its retail value. The first two ad placements appear in the form of a “brought to you by” logo and 728x90.
  12. 12. How It Works Sponsored Sessions – Downloadable Games Players view a custom rich media experience (typically video) for a minimum of 30 seconds Once loading button switches to “continue” players can continue on to the game without any interruptive advertising.
  13. 13. How It Works Sponsored Sessions – Downloadable Games After players close the game session, the “thank you” page is shown giving them the opportunity to purchase, rate and/or review the game as well as view the last of the sponsor creative.
  14. 14. Integration You can easily integrate BrandBoost™ into your games and distribute to any number of channels you choose, including Facebook, MySpace, syndication networks and your own website • Once implemented, BrandBoost™ will automatically offer sponsorship opportunities to your users in appropriate promotional spots, with no additional work for you! Confidential
  15. 15. Thank You! Adam Yates Director Business Development EMEA Mobile: +44 (0)7545 301 693 Phone: +44 (0) 203 159 50 96 Email: adam.yates@wildtangent.com www.wildtangent.com 10 Margaret Street London, W1W 8RL United Kingdom

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