HA3 Assignment Brief


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HA3 Assignment Brief

  1. 1. Assignment briefQualification Level 3 Extended Diploma in Creative Media Production – Games DesignUnit number and title L3 Unit 13 Understanding the Computer Games Industry - PartialStart date 9th January 2012Deadline 3rd February 2012Assessor name Harry ArnoldAssignment title HA3 – Smartphone / Tablet App ConceptThe purpose of this assignment is for you to:Be able to use project management techniques commonly used in the games industry. Scenario You are going to use the project lifecycle management technique to devise an innovative concept for a smartphone/tablet App and pitch it to a client via your blog. You will run the project through each of the following stages: • Initiation • Planning • Execution • Closure You will draw together the skills you have learnt in using Adobe Photoshop and Illustrator and your knowledge of the production processes within the games industry to produce the pitch and business plan for your concept. Although your App concept will not go into production as part of this assignment, you need to have factored in taking it all the way to market as part of your business plan. This assignment is designed for you to demonstrate your potential as a creative project manager within this young and dynamic industry.
  2. 2. Tasks Grading Criteria MappingThere is additional guidance that you will need to follow posted to Unit 13’s Moodle course and all evidence produced by youmust be posted to your blog. Where you use the web to carry out your research make sure that you have cited all sources.InitiationTask 1Initiation – Project Charter Unit 13 –You create this document by listing the reasons for the project, the goals of the project and any limitations P4, M4, D4(deadlines). It can also be used to help prioritize your day-to-day workflow. You will need to include an outlineschedule.Task 2Initiation – What’s out there? Unit 13 –Choose a range of examples of what you feel are strong Apps currently on the market. Produce a PowerPoint P4, M4, D4presentation that explores why they are successful; concept, functionality, price, market, style etc. Make sure thatyou look across a wide range of categories. Remember, an App does not have to be a game.Task 3Initiation – What do people enjoy? Unit 13 –Produce a questionnaire that you can put to the students and staff of Eccles College (and beyond – friends and P4, M4, D4family) that looks into App use. Try to canvas at least 15-20 people, but the more people you ask, the stronger yourbusiness case is. This should help you define your audience.Task 4Initiation – Ideas generation Unit 13 –Following your research, produce an ideas map that explores a range of possible App concepts. Again, the more you P4, M4, D4come up with, the more options you give yourself.Task 5Initiation – Market research Unit 13 –Choose your strongest ideas and once again devise a questionnaire that measures what App users think of your ideas. P4, M4, D4After this process, you should be clear about what your App concept is going to be and why it is a valid concept.PlanningTask 6Planning – To do list Unit 13 –Break down the project into tasks and milestones and fit them into the schedule you have already prepared. During P4, M4, D4this phase, you figure out what each task entails and what the result will be when its finished. Decisions will bemade about how often reporting is necessary to keep me informed on your progress, about the milestones thatshould be reached at specified times, and about the risk assessment for each task of the project or the project as awhole.ExecutionTask 7Execution – Carry out the work Unit 13 –This step involves using the plan that was created in the previous task and working that plan until the project is P4, M4, D4completed. You will also need to monitor your work as you go along, updating the schedule as you work.ClosureTask 8Closure – Deliver the goods Unit 13 –This is the final phase, where you, the project manager will put finishing touches on the project, the process will P4, M4, D4be reviewed and the project will be accepted or rejected by the client or the managing body. The initial plan andgoals will be compared to the outcome to see how closely in line the project actually stayed.
  3. 3. This brief has been verified as being fit for purpose Date DateUnit 13 Understanding the Computer Games IndustryP1 describe organisational structures M1 explain organisational structures D1 comprehensively explainand job roles in the games industry, and job roles in the games industry organisational structures and job roleswith some appropriate use of subject with reference to detailed illustrative in the games industry with referenceterminology. examples and generally correct use of to elucidated examples and[IE] subject terminology. consistently using subject terminology correctly.P2 describe current market trends M2 explain current market trends and D2 comprehensively explain currentand financial issues in the games financial issues in the games industry market trends and financial issues inindustry with some appropriate use with reference to detailed illustrative the games industry with reference toof subject terminology. examples and generally correct use of elucidated examples and consistently[IE] subject terminology. using subject terminology correctly.P3 describe contractual, legal and M3 explain contractual, legal and D3 comprehensively explainethical obligations in the games ethical obligations in the games contractual, legal and ethicalindustry with some appropriate use industry with reference to detailed obligations in the games industry withof subject terminology. illustrative examples and generally reference to elucidated examples and[IE] correct use of subject terminology. consistently using subject terminology correctly.P4 apply project management M4 apply project management D4 apply project managementtechniques to direct a project with techniques to direct a project techniques to direct a project to asome assistance. competently, and with only quality that reflects near-professional[SM] occasional assistance. standards, working independently to professional expectations.P5 prepare personal career M5 prepare carefully produced D5 prepare personal careerdevelopment material using basic personal career development development material to a qualityformal language. material using generally correct that reflects near professional[RL] formal language. standards consistently using correct formal language.:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.