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Tam Tam Talks Mobile

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  • 1. Thursday, December 13, 12
  • 2. Wij organiseren regelmatig Tam Tam Talks. Soms groot, soms klein. Maar altijd inspirerend, over online en met onze klanten.Thursday, December 13, 12
  • 3. Their screens may be small, but the worlds they open onto are gigantic.Thursday, December 13, 12
  • 4. 2012Thursday, December 13, 12
  • 5. Thursday, December 13, 12
  • 6. Thursday, December 13, 12
  • 7. Thursday, December 13, 12
  • 8. Thursday, December 13, 12
  • 9. en verder...Thursday, December 13, 12
  • 10. 500.000 > 1.000.000 300.000 > 700.000Thursday, December 13, 12
  • 11. First 10 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad 40,000 4,000 100,000 iPad iPad iPad iPhone iPhone iPhone iPod iPod iPod 35,000 3,500 80,000 30,000 3,000 Global Unit Shipments (000) Global Unit Shipments (000) Global Unit Shipments (000) 25,000 2,500 60,000 20,000 2,000 40,000 1,500 15,000 1,000 10,000 20,000 500 5,000 000 000 111 2 22 3 33 4 44 5 5 6 6 7 7 8 8 9 9 10 10 Quarters After Launch Quarters After Launch Quarters After Launch Source: Apple, as of CQ3:12 (10 quarters post iPad launch). 9Thursday, December 13, 12
  • 12. First 16 Quarters Cumulative Global Android & iPhone Unit Shipments 700 Android iPhone 600 Global Cumulative Unit Shipments (MM) 500 400 300 200 100 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Quarters After LaunchThursday, December 13, 12 Source: Gartner, Morgan Stanley Research, as of Q3:12. 10
  • 13. Ned erla ndThursday, December 13, 12
  • 14. Ned erla ndThursday, December 13, 12
  • 15. Ned erla ndThursday, December 13, 12
  • 16. Ned erla ndThursday, December 13, 12
  • 17. Thursday, December 13, 12
  • 18. 20%Thursday, December 13, 12
  • 19. 83% 0 70% 59% 46% 30% 24% 24% 17% 17% 13% 10% Smartphone 7% Tablet Desktop 2012 2013 2014 2015Thursday, December 13, 12
  • 20. Pad = 48% of American Kids Want One for ChristmaWhile 36% Want a Mini Interest in Buying in Next 6 Months Among USA Kids Ages 6-12 iPad 48% Nintendo Wii U 39% iPad Mini 36% iPod Touch 36% iPhone 33% Kinect for Xbox 360 31% Computer 31% Nintendo 3DS / 3DS XL 29% Tablet Computer other than iPad 29% Nintendo DS / DS Lite / DSi / DSi XL 28% Sony Playstation 3 26% Microsoft Xbox 360 25% E-Reader 21% Nintendo Wii 20% Smartphone other than iPhone 20% Kindle Fire 19%Thursday, December 13, 12
  • 21. WHAT WE SEEThursday, December 13, 12
  • 22. 1. MOBILE FIRSTThursday, December 13, 12
  • 23. Thursday, December 13, 12
  • 24. Thursday, December 13, 12
  • 25. Thursday, December 13, 12
  • 26. Thursday, December 13, 12
  • 27. Consumers are making the mobile device the central navigation system of their lives ...the coming year will be when the mobile world links the digital world to the physical worldThursday, December 13, 12
  • 28. Thursday, December 13, 12
  • 29. Thursday, December 13, 12
  • 30. Thursday, December 13, 12
  • 31. 90% Use multiple screens sequentially to accomplish a task over timeThursday, December 13, 12
  • 32. offline & online komen samenThursday, December 13, 12
  • 33. Thursday, December 13, 12
  • 34. 2. NIEUWE TOOLS & MOGELIJKHEDENThursday, December 13, 12
  • 35. re-emagination of nearly everythingThursday, December 13, 12
  • 36. Thursday, December 13, 12
  • 37. 3. RE-EMAGINATION VAN PRODUCT & PRIJSThursday, December 13, 12
  • 38. Thursday, December 13, 12
  • 39. Quarterly N. America + Europe Unit Shipments of Portable Navigation Devices (PNDs) vs. Waze Registered User Adds, Q1:07 – Q4:12E Q4:09 14 PND shipments peak @ 13MM units 12 Registered Users Added (MMs) Q1:12 – Inflection Point Waze Added More Users vs. PNDs Sold 10 Units Shipped / 8 6 4 2 0 Q1:07 Q3:07 Q1:08 Q3:08 Q1:09 Q3:09 Q1:10 Q3:10 Q1:11 Q3:11 Q1:12 Q3:12 PND Unit Shipments (North America + Europe) Waze Registered User Adds Source: TomTom, Morgan Stanley Research, Waze. PND data include units shipped in North America and Europe andThursday, December 13, 12 exclude in-dash navigation systems pre-installed on motor vehicles. 34
  • 40. "The easiest way to get 1 million people paying is to get 1 billion people playing."Thursday, December 13, 12
  • 41. Thursday, December 13, 12
  • 42. Thursday, December 13, 12
  • 43. We believe that mobilerepresents a sociological shift in the way users relate with both the digital and physical world. Businesses that understand this will win. Thursday, December 13, 12
  • 44. Thanx!Thursday, December 13, 12

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