Tam Tam Talk 1: data == moneyball
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Tam Tam Talk 1: data == moneyball

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Data neemt de online marketing over! Bart Manuel neemt ons mee in zijn talk over data, conversie en online marketing. Bart is partner bij Tam Tam, samen met Paul Manuel. Samen zijn zij in 1996 gestart ...

Data neemt de online marketing over! Bart Manuel neemt ons mee in zijn talk over data, conversie en online marketing. Bart is partner bij Tam Tam, samen met Paul Manuel. Samen zijn zij in 1996 gestart met Tam Tam.

Youtube: http://www.youtube.com/watch?v=-AcaC6FkqIQ

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Tam Tam Talk 1: data == moneyball Presentation Transcript

  • 1. +50%    $$$  
  • 2. HiPPO(Highest Paid Persons Opinion)
  • 3. in God we trustall others bring data
  • 4. data == moneyball
  • 5. 1.221.221.942 kilometer gerend met Nike+
  • 6. 1 miljard gebruikers240 miljard foto’s1000 miljard connecties
  • 7. data driven online marketingwat gaan wij er mee doen?
  • 8. conversie
  • 9. Afspraak makenLid wordenAanvraag indienenTelefonisch contactReis boekenVerzekering sluitenAbonnement nemenDonateur worden
  • 10. A/B Test van Maandlasten calculator op Funda van Hypotheker.Doel: Traffic naar eigen website
  • 11. Conversie verloop absoluut en procentueel: Hoger is beter.Paars is de geteste variant:70% verbetering
  • 12. Why?doesnt matter
  • 13. profilering
  • 14. User A MacNYC Source Version AUser B WindowsParijs Source Version B
  • 15. 360˚ ProfielSociaalOnlineBack Office
  • 16. web & backofficeWebsite,banners,apps.Direct mails,traditionelemarketingOnlineprofielenCRMProductie, financieel, erp
  • 17. data driven businessone step beyond
  • 18. Case: Longpas App
  • 19. Case: Longpas App
  • 20. Quantified self
  • 21. Voorspel  toekoms1ge  vraag  
  • 22. Voorspel  trends  
  • 23. let’s playmoneyball:think big, start small