Appification of                           the worldHave an extra fun day in your life and contact the online cowboy       ...
Two cool brands, that get it
Smartly connect your marketing with apps and partners                                = Nr.1 traffic NL                    ...
Smartly connect your marketing with apps and partners                   +            = Fans                               ...
= Fans  Connection  Claim to fame            Linear +            SmartTV
Smartly connect your marketing with apps and partners                   +            = Epic                               ...
= Epic  game  changer            Linear +            SmartTV
Yourbrand
Your    brand   and theappification of  the world
3 steps for your brand’s success1. Communicateto be a star player                            2. Converge                  ...
Retention: keep &              upgrade current    New: first time                  clients           clientssales         ...
Quality                  Customer centric Innovative                              TrustworthyTHIS! Is what people think ab...
Mostly works             Sexy   Quality                  Customer centric Looks cool(ish) Innovative                   Use...
these brands           show character         listen and respondknow that the heart can beat the mind
3 steps for your brand’s success1. Communicateto be a star player                            2. Converge                  ...
These brandsuse appification as a vehicle for success      But to keep up
They must adapt, here lies your opportunity... appification of the world is happening right nowUse these and join the rank...
WTF?
Nice example SmartTV’s, but what about reach? In the Netherlands, 2.300 SmartTV’s are sold.              Each day....
Coherence        Synchronization                       AmbientDevice shifting   Complementarity                   Simultan...
Coherence        Synchronization                       AmbientDevice shifting   Complementarity                   Simultan...
3 steps for your brand’s success1. Communicateto be a star player                            2. Converge                  ...
Smartly connect your marketing with apps and partners
Smartly connect your marketing with apps and partners                   +            = Reach                              ...
+   = Reach      Connection      Involvement
+   = Reach      Connection      Involvement
Smartly connect your marketing with apps and partners                   +            = Smart use                          ...
= Smart use  of partners for  maximum  exposure              4! x              SmartTV
3 steps for your brand’s success1. Communicate               Show character, listento be a starplayer           and respon...
Have an extra fun day inyour life and contact the        online cowboy :)!        max@tamtam.nl           06-15880250 Goog...
[Max pinas] – mca2012 slideshare
[Max pinas] – mca2012 slideshare
[Max pinas] – mca2012 slideshare
[Max pinas] – mca2012 slideshare
[Max pinas] – mca2012 slideshare
[Max pinas] – mca2012 slideshare
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[Max pinas] – mca2012 slideshare

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[Max pinas] – mca2012 slideshare

  1. 1. Appification of the worldHave an extra fun day in your life and contact the online cowboy max@tamtam.nl | 06-15880250 | Google me “max pinas”
  2. 2. Two cool brands, that get it
  3. 3. Smartly connect your marketing with apps and partners = Nr.1 traffic NL RTL
  4. 4. Smartly connect your marketing with apps and partners + = Fans Connection Claim to fame
  5. 5. = Fans Connection Claim to fame Linear + SmartTV
  6. 6. Smartly connect your marketing with apps and partners + = Epic game changer
  7. 7. = Epic game changer Linear + SmartTV
  8. 8. Yourbrand
  9. 9. Your brand and theappification of the world
  10. 10. 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  11. 11. Retention: keep & upgrade current New: first time clients clientssales image come across Existing users spread positive via a brand the brand word strategy & then enthusiastically campaigning
  12. 12. Quality Customer centric Innovative TrustworthyTHIS! Is what people think about your brand.
  13. 13. Mostly works Sexy Quality Customer centric Looks cool(ish) Innovative Used to them TrustworthyOr is it this?THIS! Is what people think about your brand.
  14. 14. these brands show character listen and respondknow that the heart can beat the mind
  15. 15. 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  16. 16. These brandsuse appification as a vehicle for success But to keep up
  17. 17. They must adapt, here lies your opportunity... appification of the world is happening right nowUse these and join the ranks of online star brands!
  18. 18. WTF?
  19. 19. Nice example SmartTV’s, but what about reach? In the Netherlands, 2.300 SmartTV’s are sold. Each day....
  20. 20. Coherence Synchronization AmbientDevice shifting Complementarity Simultanity Origin/source with some twists: http://precious-forever.com/
  21. 21. Coherence Synchronization AmbientDevice shifting Complementarity Simultanity Origin/source with some twists: http://precious-forever.com/
  22. 22. 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  23. 23. Smartly connect your marketing with apps and partners
  24. 24. Smartly connect your marketing with apps and partners + = Reach Connection Involvement
  25. 25. + = Reach Connection Involvement
  26. 26. + = Reach Connection Involvement
  27. 27. Smartly connect your marketing with apps and partners + = Smart use of partners for maximum exposure
  28. 28. = Smart use of partners for maximum exposure 4! x SmartTV
  29. 29. 3 steps for your brand’s success1. Communicate Show character, listento be a starplayer and respond, loosen upSmall & smart steps right 2. Convergenow, have great impact! using the greenfield 3. Partner up Create a partner & for real online impact agency ecosystem
  30. 30. Have an extra fun day inyour life and contact the online cowboy :)! max@tamtam.nl 06-15880250 Google me “max pinas”

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