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[Max pinas] – mca2012 slideshare [Max pinas] – mca2012 slideshare Presentation Transcript

  • Appification of the worldHave an extra fun day in your life and contact the online cowboy max@tamtam.nl | 06-15880250 | Google me “max pinas”
  • Two cool brands, that get it
  • Smartly connect your marketing with apps and partners = Nr.1 traffic NL RTL
  • Smartly connect your marketing with apps and partners + = Fans Connection Claim to fame
  • = Fans Connection Claim to fame Linear + SmartTV
  • Smartly connect your marketing with apps and partners + = Epic game changer
  • = Epic game changer Linear + SmartTV
  • Yourbrand
  • Your brand and theappification of the world
  • 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  • Retention: keep & upgrade current New: first time clients clientssales image come across Existing users spread positive via a brand the brand word strategy & then enthusiastically campaigning
  • Quality Customer centric Innovative TrustworthyTHIS! Is what people think about your brand.
  • Mostly works Sexy Quality Customer centric Looks cool(ish) Innovative Used to them TrustworthyOr is it this?THIS! Is what people think about your brand.
  • these brands show character listen and respondknow that the heart can beat the mind
  • 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  • These brandsuse appification as a vehicle for success But to keep up
  • They must adapt, here lies your opportunity... appification of the world is happening right nowUse these and join the ranks of online star brands!
  • WTF?
  • Nice example SmartTV’s, but what about reach? In the Netherlands, 2.300 SmartTV’s are sold. Each day....
  • Coherence Synchronization AmbientDevice shifting Complementarity Simultanity Origin/source with some twists: http://precious-forever.com/
  • Coherence Synchronization AmbientDevice shifting Complementarity Simultanity Origin/source with some twists: http://precious-forever.com/
  • 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  • Smartly connect your marketing with apps and partners
  • Smartly connect your marketing with apps and partners + = Reach Connection Involvement
  • + = Reach Connection Involvement
  • + = Reach Connection Involvement
  • Smartly connect your marketing with apps and partners + = Smart use of partners for maximum exposure
  • = Smart use of partners for maximum exposure 4! x SmartTV
  • 3 steps for your brand’s success1. Communicate Show character, listento be a starplayer and respond, loosen upSmall & smart steps right 2. Convergenow, have great impact! using the greenfield 3. Partner up Create a partner & for real online impact agency ecosystem
  • Have an extra fun day inyour life and contact the online cowboy :)! max@tamtam.nl 06-15880250 Google me “max pinas”