internet first“Jan de Jong, directeur bij de Nederlandse Omroep Stichting (NOS)”               1 augustus 2012, Connected ...
internet & video first“Jan de Jong, directeur bij de Nederlandse Omroep Stichting (NOS)”               1 augustus 2012, Co...
§    sport all the time§    live video kijken§    “uitzending gemist”§    anywhere, anytime
adapt or die:1/ after 80 years R.I.P. newspaper2/ after 81 years <3 interwebs
Benelux market leader                                     Mobile and tablet          All major vendors                    ...
In the past, we watched snail mailturn into email. We all had onecomputer and email account.Now we expect to read our emai...
Traditional TV is on the samepath—it has to be delivered toevery device while beingoptimized for device form factorsand co...
time watched by video length and device, Q2 2012   >10min             6-10 min            3-6 min            1-3 min      ...
convergent device1/ it turns out that theconvergent device is killing thecommodity digital productwhile forcing everything...
adapt or die:1/ smarter2/ better
é	     é	     ì	     é	     é	     ê	  ê	     ê	     é	     ê	     ê	     ê	  ì	     ì	     é	     ì	     ...
é	     é	     ì	     é	     é	     ê	   consumer in control:ê	   ê	   é	   ê	           ê	     ê	   1/ anywher...
converge with
criteria:1/ innovation2/ reach3/ user decides
the playing field is changing (all the time)                            http://www.slideshare.net/OgilvyWW/the-end-of-tv-a...
the playing field is changing (all the time)                            http://www.slideshare.net/OgilvyWW/the-end-of-tv-a...
the playing field is changing (all the time)                             http://www.slideshare.net/OgilvyWW/the-end-of-tv-...
engagement by device, Q2 2012      completed 25%    completed 50%   completed 75%   completed 100%60%40%20%0%        deskt...
engagement by device, Q2 2012      completed 25%    completed 50%   completed 75%   completed 100%      challenges:60%   1...
reach
reachexceeds expectation:1/ iphone 400.000 downloads2/ Android 200.000 downloads3/ smarttv 10.000 uniques p d             ...
next steps
next stepsnext steps:1/ sport & news2/ (more-) personal3/ (more-) laidback4/ (more-)
impact media landscape:1/ democratization of TV   google us “max pinas” or "lara ankersmit”   max@tamtam.nl lara.ankersmit...
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Emerce E-Day - NOS Sport & convergence
Upcoming SlideShare
Loading in...5
×

Emerce E-Day - NOS Sport & convergence

355

Published on

This sporting summer – featuring the EK, Tour de France, Wimbledon, Olympic Games and the Champions League – the NOS launched a special sportapp. In this energetic talk you will be taken on a journey into the cross platform media strategy of the NOS and why the apps they launch are changing the media landscape. Max Pinas is speaking, joined by Lara Ankersmit, Head of New Media NOS.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
355
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Emerce E-Day - NOS Sport & convergence

  1. 1. internet first“Jan de Jong, directeur bij de Nederlandse Omroep Stichting (NOS)” 1 augustus 2012, Connected living Amsterdam
  2. 2. internet & video first“Jan de Jong, directeur bij de Nederlandse Omroep Stichting (NOS)” 1 augustus 2012, Connected living Amsterdam
  3. 3. §  sport all the time§  live video kijken§  “uitzending gemist”§  anywhere, anytime
  4. 4. adapt or die:1/ after 80 years R.I.P. newspaper2/ after 81 years <3 interwebs
  5. 5. 2002 20092006
  6. 6. Benelux market leader Mobile and tablet All major vendors Native and responsive HTML Preferred partner Full service internetOne of six in the Netherlands Communication & selfservice First Agency on PS3 Xbox live Development Partner
  7. 7. In the past, we watched snail mailturn into email. We all had onecomputer and email account.Now we expect to read our emailwherever and whenever. http://sapient.com/insights/
  8. 8. Traditional TV is on the samepath—it has to be delivered toevery device while beingoptimized for device form factorsand consumer preferences. http://sapient.com/insights/
  9. 9. time watched by video length and device, Q2 2012 >10min 6-10 min 3-6 min 1-3 min <1 min100%75%50%25% 0% desktop mobile tablet CTV & GC Ooyala global video index report q2 2012
  10. 10. convergent device1/ it turns out that theconvergent device is killing thecommodity digital productwhile forcing everything else toimprove http://www.slideshare.net/frogdesign/tech-trends-2012
  11. 11. adapt or die:1/ smarter2/ better
  12. 12. é   é   ì   é   é   ê  ê   ê   é   ê   ê   ê  ì   ì   é   ì   ì   é  ê   ê   é   ê   ê   é  ê   è   é   ê   ê   é  
  13. 13. é   é   ì   é   é   ê   consumer in control:ê   ê   é   ê   ê   ê   1/ anywhereì   ì   é   ì   ì   é   2/ anytimeê   ê   é   ê   ê   é  ê   è   é   ê   ê   é  
  14. 14. converge with
  15. 15. criteria:1/ innovation2/ reach3/ user decides
  16. 16. the playing field is changing (all the time) http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
  17. 17. the playing field is changing (all the time) http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
  18. 18. the playing field is changing (all the time) http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
  19. 19. engagement by device, Q2 2012 completed 25% completed 50% completed 75% completed 100%60%40%20%0% desktop mobile tablet CTV & GC Ooyala global video index report q2 2012
  20. 20. engagement by device, Q2 2012 completed 25% completed 50% completed 75% completed 100% challenges:60% 1/ user interface / experience40% 2/ performance 3/ devices actually connected20% 4/ quality (older-) content0% 5/ platform fragmentation desktop mobile tablet CTV & GC Ooyala global video index report q2 2012
  21. 21. reach
  22. 22. reachexceeds expectation:1/ iphone 400.000 downloads2/ Android 200.000 downloads3/ smarttv 10.000 uniques p d /4/ Epke 600.000+ downloads
  23. 23. next steps
  24. 24. next stepsnext steps:1/ sport & news2/ (more-) personal3/ (more-) laidback4/ (more-)
  25. 25. impact media landscape:1/ democratization of TV google us “max pinas” or "lara ankersmit” max@tamtam.nl lara.ankersmit@nos.nl

×