[Retail management]          Lecturer: Ms. Roseti Rosa        Class: MKT 13 – 9C (Marketing)The London School Of Public Re...
Cast:                        Producer:    Claudia Novita Tanod                  Widyanto     (Marketing Manager)          ...
Cast:                        Producer:    Claudia Novita Tanod                  Widyanto     (Marketing Manager)          ...
MisiUntuk pelanggan Best Denki: menawarkan layanan dan produk, dandengan meningkatkan kualitas hidup mereka dan gaya hidup...
Cabang Best Denki di Indonesia:             4. Best Denki1. Best Denki                               Shoppings, Audio & Vi...
Tampilan tata letak toko Best DenkiMal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19
Promosi Media Cetak Best Denki
Promosi media website jejaring social twitter.com Best Denki
Promosi media website Best Denki
Promosi media website jejaring social facebook.com Best Denki
Produk yang dijual Best DenkiFlash Memory                  Dishwasher           Air Purifier                Hair RemoverPr...
Brand yang dijual di best denki3M           EDISON       LENOVO       PANASONIC    TARGUSA4TECH       EDNET        LEXIBOO...
Details                                      Best Denki  No. of Stores                                        6Average sto...
PROMOTION Newspaper Ad                      Weekly on fridays   Catalogue                             None    Website     ...
Product knowledge                    Very good   Friendliness     Very friendly, always approach customers first Sales tec...
Thank you for your attention, ask us  if you have any question...... 
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Gambar ending video

  1. 1. [Retail management] Lecturer: Ms. Roseti Rosa Class: MKT 13 – 9C (Marketing)The London School Of Public Relations – Jakarta 1, Franklin Michael 2, Muhamad Alifiyani 3, Mochamad Rizky Hidayaturrajman 4, Syarifah Rahmani 5, Widyanto Duta Nugroho
  2. 2. Cast: Producer: Claudia Novita Tanod Widyanto (Marketing Manager) Storyboard: Elshia Wita & Claudia (Sekretaris) Paper: Femmy Rosaria Rifka Pakaya (Direktur Operasional) Camera: Widyanto duta Nugroho Femmy, Claudia & Widyanto (Brand Manager) Property: Wita Dewi Widiastuti Widyanto & Claudia (Public Relations Manager) Editor: Soundtrack: Widyanto Daftpunk (Technologic) Software Video Edit:Good night Electric (Technology) Corel VideoStudio X4 Pro
  3. 3. Cast: Producer: Claudia Novita Tanod Widyanto (Marketing Manager) Storyboard: Elshia Wita & Claudia (Sekretaris) Paper: Femmy Rosaria Rifka Pakaya (Direktur Operasional) Camera: Widyanto duta Nugroho Femmy, Claudia & Widyanto (Brand Manager) Property: Wita Dewi Widiastuti Widyanto & Claudia (Public Relations Manager) Editor: Soundtrack: Widyanto Daftpunk (Technologic) Software Video Edit:Good night Electric (Technology) Corel VideoStudio X4 Pro
  4. 4. MisiUntuk pelanggan Best Denki: menawarkan layanan dan produk, dandengan meningkatkan kualitas hidup mereka dan gaya hidup.Kepada karyawan Best Denki: mengembangkan untuk potensisepenuhnya dan memimpin mereka untuk masa depan yang lebih cerah.Untuk mitra bisnis Best Denki: untuk mengembangkan dan menyediakanproduk yang lebih baik dan pelayanan untuk pertumbuhan bersama kami.VisiUntuk menjadi pengecer listrik dan elektronik di wilayah ini-operasi jaringanritel terbesar, memberikan jangkauan terluas dan terbaru dari produk danmenjadi megastore listrik dan elektronik lebih disukai.
  5. 5. Cabang Best Denki di Indonesia: 4. Best Denki1. Best Denki Shoppings, Audio & VideoShoppings, Home Appliance One Pacific Place Lt. 3, SCBDCentral Park, 1st Fl Unit 201 Jl. Jend. Sudirman Kav. 52-53 Lot 3 & 5Jl. Let. Jend. S. Parman Kav. 28, Jakarta Jakarta 12190021- 56985434 021-579731552. Best Denki 5. Best DenkiShoppings, Computer Shoppings, ComputerGrand Indonesia East Mall Lt. 3A, Jl. Pluit Indah Raya,Pluit Village Lt. 3 Shop unit Jl. MH. Thamrin No.1 3-62Jakarta 10130 Jakarta Utara 14440021-23580065 021-66839093. Best Denki 6. Best DenkiShoppings, Camera Shoppings, CameraMal Kelapa Gading V Lt. 2 Mal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19Jl. Boulevard Raya Kelapa Gading Jakarta 10270Jakarta 14240 021-72781100021-45855051
  6. 6. Tampilan tata letak toko Best DenkiMal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19
  7. 7. Promosi Media Cetak Best Denki
  8. 8. Promosi media website jejaring social twitter.com Best Denki
  9. 9. Promosi media website Best Denki
  10. 10. Promosi media website jejaring social facebook.com Best Denki
  11. 11. Produk yang dijual Best DenkiFlash Memory Dishwasher Air Purifier Hair RemoverPrinter Cooker Baby Care Back Cushion MassageFax Dryer (Arms & Wrist) Body Composition CablesWatches Foot Massage Blood Pressure Monitor Compact ClipperA4 PAPER Hair Dryer Pedometer Hand and Foot MassageTranslator Hair Straightener Thermometer Nail Polish SetCamcorder Shaver Normal & Electric Tooth BrushWall BracketsToys Trimmer Epilator Home TheaterDigital frame Kitchen Appliances Hair Styler HIFIHD Drive Microwave Gas Burner ReceiverSoftware Fridge Stand By Light Portable DVDConsol Freezer Massager LCDMemory card Vacuum Manicure & Pedicure Set DVDAccessories Washer Foot SPA LED TVCamera Air Conditioner Cables Plasma TVCamera Accessories Massage Cushion Battery Charger HD DriveLaptop Heater Batteries
  12. 12. Brand yang dijual di best denki3M EDISON LENOVO PANASONIC TARGUSA4TECH EDNET LEXIBOOK PATIO TDKABBOTT ELECOM LEXMARK PENTAX TECHNICSACER ELECTROLUX LG PHILIPS TECK+LINKAEG EPRO LOGITECH PIONEER TEFALARDO EPSON M.RICHARDS PLEO TESYARISTON EUROTEL MAXELL PORT TIGERASUS EXPERT MAYTAG PQI TOKYOFLASHBABYLISS FANKLIN MEBBY Q-POWER TOMYBANDAI FLIP MEDEL R/HOBBS TOSHIBABANDRIDGE FUJITSU GE MEMOREX RAYOVAC UCVBEC GALA MICROSOFT REMINGTON UNIVERSALBELKIN GENIUS MIDEA REVLON VANSONBENQ GIBSON MO-EL ROWENTA VARTABLK N DECK HAAS MOTOROLA RTC VEETBONE HITACHI MOULINEX SAFETY VI.SASOONBOSCH HOOVER MSI SAMSUNG VIVANCOBRAUN HP NAJM SANDISK W.HOUSEBROTHER HUMAX NHE SANGAS WILD BERRYCANON HYUNDAI NIKON SANYO WOW-WEECASIO IMATION NINTENDO SCHOLL X-BOXCHAMEX IPOD NORTON SEAGATE XPERCHIGO JAKKS NU SEGA TOYS Y AIRCITIZEN JVC NUXS SEIKO YASHICACOMPAQ KAZ OCARINA SERVICE YESCORIOLISS KENSINGTON OLYMPUS SHARP YORKCRAFFT KENWOOD OMAS SHEVAKI ZANUSSIDAIYO KLASS OMRON SIEMENSDELL KODAK ORAL B SIGMADELONGHI KRUPS OSIM SONYDENON KYOUEI OSRAM TAKARA TOMDISNEY LABTEC PALMA TAMRACDURACELL LEICA PALSON TAMRON
  13. 13. Details Best Denki No. of Stores 6Average store size 3500Location (example) Senayan City Size 4200 Store concept Brand corner & Catagorize Store layout By category Average sales 14M Sales/m2 3.1jt Empty spots None PRODUCT AUVI Complete HAPP Complete, Small appliances very complete DI Complete IT Some major brands not available Telco Only major brands but no local brands Display Very good and neatPRICING POLICIES Cash 1 price policy Installment 0% Bank partners BCA, Citibank, Mandiri, BII, UOB, BII, BRI, Stanchart, Mega, BNI, AMEX, HSBC, Aeon
  14. 14. PROMOTION Newspaper Ad Weekly on fridays Catalogue None Website None (international, Japan, Singapore and Kuwait Flyers Yes by brand Membership None Product POP Yes complete Regular POP Eye catching, price oriented detailed with programExtendedwarranty Yes Insurance Yes but will charge fee HR No. of SPG/M
  15. 15. Product knowledge Very good Friendliness Very friendly, always approach customers first Sales technique GoodManagercomment Experienced Strength AUVI, IT & DI Good traffic Weakness Not strong in HAPP sales Strong brand awareness
  16. 16. Thank you for your attention, ask us if you have any question...... 
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