Social Media Strategy 2012

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Social Media Strategy 2012, Social tools, Process and Real life Data with Sources.

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  • Are you a social butterfly?
  • How social are you as a person? Are you a social butterfly or is you head in your feathers?
  • Which social networks are you using?
  • Lets look at why people are social.
  • How social are you as a person? Are you a social butterfly or is you head in your feathers?
  • What are they saying about you? … Is it good feedback? Is it bad feedback? How do I classify it?
  • Who is talking about you – demographic, interests, groups, socio economic status, I want to know all these things. For example if I want to reach x group to sell x then how do I do it?
  • How social are you as a person? Are you a social butterfly or is you head in your feathers?
  • What are they saying it on?
  • How social are you as a person? Are you a social butterfly or is you head in your feathers?
  • Make sure that your social strategies embody the message
  • Simplicity is key. Clear one sentence message that defines you.
  • Identify specific metrics that you want to reach.
  • Which department will own social? Marketing, PR, customer service, Product, Analytics…?
  • After everything is clarified you know who your targeting and what your message is…. Engage in the conversation.
  • Being social is a continuous process. Continuously evaluate whether you are taking the right steps to get your message across.
  • Time for Thank you and goodbye.
  • Social Media Strategy 2012

    1. 1. Social  Media   Strategy     2012   Download the original PowerPoint and use it as you wish at Widhadh.com
    2. 2. How  Social   Are  You?   Widhadh.com
    3. 3. Which  social  networks  are  you  using?   Percentage of People with an Account Golden  Genera=on   Facebook   98   8   17   7  2   (67+)   Twi4er   Older  Boomers   LinkedIn   95   11   25   12  3   (56-­‐66)   MySpace   Young  Boomers   Other   95   15   27   17   3   (46-­‐55)   Gen  X  (32-­‐45)   95   25   35   23   5   Gen  Y  (23-­‐31)   97   34   31   31   7   Gen  Z  (18-­‐22)   98   38   15   32   9   Source: Forrester.com: Gina Sverdlovs Blog, 2011 Widhadh.com
    4. 4. Why  are  People  Social?   Friends  and   Family   Interests   Love  Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011 Widhadh.com
    5. 5. Which  segment  (s)   are  you  popular  in?   Widhadh.com
    6. 6. Use  Tools   See  how   Social   you  are.   Widhadh.com
    7. 7. $$   Free   Widhadh.com
    8. 8. What  do  I  measure?  Site visits LinksUnique visitors Google TrendsPage Views Nielsen BuzzMetricsTime on Site Click throughsRegistrations Video viewsConversions Channel SubscriptionsPosts Video embedsTweets SlideShare viewsFans TagsFollows DiggsMentions StumblesRankings App downloadsDemographics Podcast Subscribers Widhadh.com
    9. 9. Are  perceptions   of  you   or   ?   Widhadh.com
    10. 10. Interests  Demographic   ConnecHons   Who  is   Talking   about  me?   Widhadh.com
    11. 11. What  are  the  avenues  for   maximum   impact?   Widhadh.com
    12. 12. Mobile SocialNetworkUsageBy AgeSource: The Nielsen CompanyDecember 2009 Widhadh.com
    13. 13. Greatest   Influencers   People  with   Friends  and   Shared   Family   Interests  Conclusion Derived From: Elsevier Research Paper Widhadh.com
    14. 14. Define  a  clear   message   Widhadh.com
    15. 15. “We believe in thinking differently”   Apple   Widhadh.com
    16. 16. Raise  menHons  by  X   Define   Clear     Get  X  more  visitors  Realistic   Increase  traffic  by  X   Goals   Decrease  negaHve  menHons  by  X   Widhadh.com
    17. 17. Identify   Ownership  Marke=ng   Analy=cs   PR   Product   Customer   Service   Widhadh.com
    18. 18. Engage  in  Conversation   Widhadh.com
    19. 19. Analyze  Engage   Realize  that   Measure   this  is  a   continuous   process   Formulate   Target   Widhadh.com
    20. 20. Feel free to download and use/edit thispresentation.Need anything?@widhadhTwitter.com/widhadhSlideshare.com/widhadhwidhadh@widhadh.comhttp://www.widhadh.com Widhadh.com

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