AN
PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Golden Arcs
Branding and packaging design strategy presentati...
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
OBJECTIVE
Re-brand GOLDEN ARCS, to establish it as a premium
...
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
REASON TO BELIEVE
> BAKED TO GOLDEN PERFECTION
> FILLED WITH ...
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
BRAND ATTRIBUTES
EXOTIC
ASPIRATIONAL
WHOLESOME
GUILT-FREE
HYG...
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - A2
CELEBRATION IN EVERY BITE
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - A1
CELEBRATION IN EVERY BITE
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - B1
GOODNESS INSIDE
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - B2
GOODNESS INSIDE
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - C
FILLED WITH GOODNESS
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
RECAP
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
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Parle golden arcs - packaging pitch by and then

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A few attempts at helping a mass brand get some class :-)

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Parle golden arcs - packaging pitch by and then

  1. 1. AN PRESENTATION http://www.andthen.co.in/ Friday 4 July 2014
  2. 2. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Golden Arcs Branding and packaging design strategy presentation Friday 4 July 2014
  3. 3. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. OBJECTIVE Re-brand GOLDEN ARCS, to establish it as a premium snack option. Introduce a wholesome, exotic, affordable snacking experience to Indian masses. Friday 4 July 2014
  4. 4. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. REASON TO BELIEVE > BAKED TO GOLDEN PERFECTION > FILLED WITH REAL FRUITS AND CHOCOLATE > HYGIENIC - UNTOUCHED BY HUMAN HANDS Friday 4 July 2014
  5. 5. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. BRAND ATTRIBUTES EXOTIC ASPIRATIONAL WHOLESOME GUILT-FREE HYGIENIC Friday 4 July 2014
  6. 6. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. CONCEPT - A2 CELEBRATION IN EVERY BITE Friday 4 July 2014
  7. 7. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  8. 8. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  9. 9. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  10. 10. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  11. 11. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. CONCEPT - A1 CELEBRATION IN EVERY BITE Friday 4 July 2014
  12. 12. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  13. 13. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  14. 14. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  15. 15. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  16. 16. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. CONCEPT - B1 GOODNESS INSIDE Friday 4 July 2014
  17. 17. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  18. 18. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  19. 19. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  20. 20. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  21. 21. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. CONCEPT - B2 GOODNESS INSIDE Friday 4 July 2014
  22. 22. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  23. 23. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  24. 24. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  25. 25. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  26. 26. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. CONCEPT - C FILLED WITH GOODNESS Friday 4 July 2014
  27. 27. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  28. 28. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  29. 29. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  30. 30. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  31. 31. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. RECAP Friday 4 July 2014
  32. 32. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
  33. 33. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014
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