Digital DownloadTuesday, 22nd January 2013
Before we start….•  Who was the most popular person searched for in   2012?    •  Whitney Houston•  What % penetration doe...
What’s today about?         1.              2.             3.       Digital      2012 wrap up    Trends to    marketing 10...
1. Digital Marketing 101Things you need to know!
Key areas of digital to know                                       Search                                       (SEM & SEO...
When to use what digital medium?Digital medium       Purpose                                Resource           Cost (third...
Search engine strategiesThings to consider
Getting underneath search engines        If you (or your client) are not the answer,    If you aren’t present, one of your...
Why search is important?     Attract          Engage                Transact                   Retain                    G...
What is search?                           Paid     Search   =          (PPC*)             +     Natural/Organic           ...
‘digital camera’ search results                                                  paid                                     ...
‘digital camera’ search results                                           out lined                                       ...
What are the different types of SEM?13
What are the different types of SEM?14
Mobile search – Canon trial in Melbourne15
How do you know who is searching what?                                        BER                                     MEM ...
What is search?                     Paid     Search   =    (PPC*)          +   Natural/Organic                  *Pay per c...
What factors influence SEO?     On                  Off   Better    page                page    SEO                  of   ...
On-page SEO factors•  There are 6 on-page factors that must be   considered to optimise SEO:     1.    URL keywords     2....
What factors influence SEO?      On	       Off	         Be*er	       page	     page	         SEO	  20
Off-page SEO factors•  There are 3 factors that must be considered to   help enhance SEO:     1.  Backlinks     2.  Anchor...
Why is search important?       If you aren’t in the search results, someone else will be                 (competitors or a...
Jargon time out?
What is the search jargon?Search engine marketing (SEM)                        Search engine optimisation (SEO)•    Ad ter...
Digital Quiz•  What does SEO & SEM stand for?     •  Search engine optimisation, Search engine marketing•  What are the tw...
Social mediaMore than just pushing content
What is social marketing?Social   =   CRM              +          PR       +   Value             (dialogue)               ...
What are the different types of networks?28
What are people doing on facebook?29
Facebook is the biggest image library30
The rise of Google +      Facebook took      2.5 years to        Google +          reach           took just     18 millio...
Why is social important to you?     Great for retention & nurturing existing consumer                        relationships...
What is the social jargon?Platforms                               Social actions•     Instagram                           ...
MobileApplications, websites & communications
Digital quiz•  What are most people searching on their   mobiles?     •  Location based activities•  What time are most pe...
What is mobile?•  Mobile is becoming one of the most talked about   areas in the digital industry.•  It is important to re...
What is a mobile device?                  Smart                       Other     Mobile   =            +   Tablets   +     ...
What are the different types of mobile OS?                                        pple                                  e ...
39
When are people searching on their mobile?•  Consumer searches on the mobile differ to that   of desktop search:     •  66...
Jargon time out?
What is the mobile jargon?•    MMS•    SMS•    Mobile•    Application (app)•    Off-deck•    On-deck42
Where to now?          1.              2.             3.        Digital      2012 wrap up    Trends to     marketing 101  ...
2. 2012 wrap-upWhat were the top trends from last year?
What were the key trends from 2012?     Web        Social         Mobile45
How we spent time on the internet in 2012     1 trillion video playbacks on                            14 million      new...
Most popular websites of 2012 (Australia)     1.  Google Australia     2.  Facebook     3.  YouTube     4.  Windows Live M...
Most popular search terms of 2012 (Australia)     1.  Gangnam style     2.  The Voice     3.  One Direction     4.  Whitne...
More purchases made online In Dec 2010, 85% of online Australians made an online purchase during the past 12 months*      ...
What are females doing online?1/3 check facebook before bathroom           Longer tail terms          Staying in touch wit...
What are males doing online?     Streaming videos &           Generic terms        Sport is key early in the week      dow...
What were the key trends from 2012?     Web        Social         Mobile52
Use of social networking53   Source: http://blog.nielsen.com/nielsenwire/social/2012/
Use of social networking                                                                   Social =                       ...
Use of social networking                                                                Tablet & Mobile                   ...
What’s happening on Facebook?     There are more                                             550 million          than    ...
How many Australian’s are on Facebook?                                                  50%                               ...
Why would I be friends with you?                                                                        ers               ...
How to advertise on Facebook•  Advertising on Facebook is becoming more &   more popular as a way to engage potential   cu...
What are the different ways to advertise?          MARKETPLACE ADS            SPONSORED STORIES-  Standard                ...
What are sponsored stories & their impact?•    “Sponsored stories” are becoming a     popular way to advertise on     face...
What were the key trends from 2012?     Web        Social         Mobile62
What was the mobile growth in 2012?            6                                     8x faster      million               ...
Why is mobile important?                    It is                  immediate         It                        It     ente...
What to do about mobile?•  Make sure content is cut down & relevant to the   location.•  People want content in the moment...
What to do about mobile?66 Source: http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/
Where to now?          1.              2.             3.        Digital      2012 wrap up    Trends to     marketing 101  ...
3. 2012 predictionsWhere to for the next 12 months?
What are the key predictions for 2013?     API &       Search     social        is            Mobile     login       socia...
What is API?ApplicationProgrammingInterface70
What is API?•  Essentially a digital pipe:     •  Increased velocity of the web     •  Instantaneous engagement     •  Ena...
The API ecosystem                               ce,                           e on y                    C reat man        ...
What is an example?                                nce,                      Cre ate o &                         us e in i...
What is an example?                                nce,                      Cre ate o &                         us e in i...
What are social logins?•  Through the use of social   login functionality, such as   Facebook connect, APIs can   be utili...
Why would I login socially?•  We already have a number of different profiles   created on the web; only a few of these are...
How do social logins work?                                       s are                             Pr   ofile cally        ...
What is the preferred social login?78   Source: http://janrain.com/blog/social-login-and-social-sharing-trends-across-web/
What is the impact of social login?                                                                                       ...
Consumers actually PREFER to login socially                                                                               ...
What are the key predictions for 2013?     API &       Search     social        is            Mobile     login       socia...
Do you remember Google+?•  Centred around making every existing Google   product socially compatible, ensuring that you   ...
What if search became social?•  Google launched “Search plus my world”4 in   early January, 2012.83
What are the key predictions for 2013?     API &       Search     social        is            Mobile     login       socia...
Cookies are out & geo-targeting is in…•  Advertising has traditionally   targeted consumers sitting at   computer through ...
What else with mobile?•  In an Australian first, Canon created geo-   targeted SEM & landing pages     •  Ads delivered we...
Where to now?          1.              2.             3.        Digital      2012 wrap up    Trends to     marketing 101  ...
4. Key take outsWhat to remember from the last 2hrs!
Key areas of digital to know                                        Search                                        (SEM & S...
When to use what digital medium?Digital medium       Purpose                                Resource           Cost (third...
Getting underneath search engines           If you (or your client) are not the answer,       If you aren’t present, one o...
What is search?                            Paid      Search   =          (PPC*)             +     Natural/Organic         ...
What factors influence SEO?         On                 Off    Better        page               page     SEO               ...
What is social marketing?Social   =   CRM              +          PR       +   Value             (dialogue)               ...
What is mobile?     •  Mobile is becoming one of the most talked about        areas in the digital industry.     •  It is ...
What is a mobile device?                  Smart                       Other     Mobile   =            +   Tablets   +     ...
What were the key trends from 2012?       Web           Social         Mobile97
What are the different ways to advertise?          MARKETPLACE ADS            SPONSORED STORIES-  Standard                ...
Why is mobile important?                      It is                    immediate           It                        It   ...
What are the key predictions for 2013?       API &           Search       social            is            Mobile       log...
The API ecosystem                                     ce,                                 e on y                          ...
How do social logins work?                                             s are                                   Pr   ofile c...
Jargon time out?
Questions & thoughts
CONTACT DETAILS                      Dom                      @domhind      dominique@withcollective.co                   ...
Thank youwithcollective.com | facebook.com/withcollective | hello@withcollective.com | 02 8203 2128
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TCC - Digital Download - January 2013

  1. 1. Digital DownloadTuesday, 22nd January 2013
  2. 2. Before we start….•  Who was the most popular person searched for in 2012? •  Whitney Houston•  What % penetration does Facebook have in Australia? •  55%•  Of the 7 billion people on the planet, how many own a mobile? •  5.1 billion (apparently only 4.6 billion own a toothbrush!)•  How long do Australians stay on LinkedIn for? •  7mins & 4seconds2
  3. 3. What’s today about? 1. 2. 3. Digital 2012 wrap up Trends to marketing 101 watch in 2013 We have – so 1. 5hrs ask pl ease ns! que stio3
  4. 4. 1. Digital Marketing 101Things you need to know!
  5. 5. Key areas of digital to know Search (SEM & SEO) Mobile Social DIGITAL Content eCRM (video) eCommerce Websites5
  6. 6. When to use what digital medium?Digital medium Purpose Resource Cost (third-party) Low Moderate High Low Moderate HighSEM (paid) Generate awareness & quick þ þ leadsSEO (natural) Build reputation & generate þ þ leadsSocial Build relationships & generate þ þ leadseCRM Build relationships & up-sell/ þ þ cross-sellWebsites Build reputation & generate þ þ leadseCommerce Generate revenue þ þContent (video) Educate, build reputation & þ þ generate leadsMobile Build reputation & generate þ þ leadsOnline advertising Generate awareness þ þ6
  7. 7. Search engine strategiesThings to consider
  8. 8. Getting underneath search engines If you (or your client) are not the answer, If you aren’t present, one of your competitors or another retailer will be.8
  9. 9. Why search is important? Attract Engage Transact Retain Grow (awareness) (consideration) (purchase) (cross sell) (value add)Digital cameraPhotocopier Canon digital camera Canon MFD Canon IXUS 1000HS Canon imagerunner 2020 Canon IXUS 100HS bag Canon imagerunner 2020 toner Canon EOS Canon eMaintenance9
  10. 10. What is search? Paid Search = (PPC*) + Natural/Organic *Pay per click OR = SEM + SEO does hat % make % W 92 Search engine marketing ogle Search engine optimisation Go up i a? n10 Aus trali
  11. 11. ‘digital camera’ search results paid SE M or nts eme n plac ed i o utlin p & re d: to 11 r ight
  12. 12. ‘digital camera’ search results out lined SEO red: in om bott12
  13. 13. What are the different types of SEM?13
  14. 14. What are the different types of SEM?14
  15. 15. Mobile search – Canon trial in Melbourne15
  16. 16. How do you know who is searching what? BER MEM RE HIS T16
  17. 17. What is search? Paid Search = (PPC*) + Natural/Organic *Pay per click17
  18. 18. What factors influence SEO? On Off Better page page SEO of Goo gle’s list EO crit eria for S s to continue grow – er cur rently ov s18 200 item
  19. 19. On-page SEO factors•  There are 6 on-page factors that must be considered to optimise SEO: 1.  URL keywords 2.  Title tags 3.  Descriptions 4.  Emphasising keywords 5.  Heading tags 6.  Alt tags19
  20. 20. What factors influence SEO? On   Off   Be*er   page   page   SEO  20
  21. 21. Off-page SEO factors•  There are 3 factors that must be considered to help enhance SEO: 1.  Backlinks 2.  Anchor text 3.  Social media21
  22. 22. Why is search important? If you aren’t in the search results, someone else will be (competitors or alternative solution). Search gives an insight into consumers: thoughts, feelings, desires & what they want to know more about. It provides the ability to tailor the information to acquisition.22
  23. 23. Jargon time out?
  24. 24. What is the search jargon?Search engine marketing (SEM) Search engine optimisation (SEO)•  Ad terms •  Backlinks •  Impression •  Adgroup •  Off-page factors •  Campaign •  Keywords •  On-page factors •  Algorithm •  Page rank •  Quality score •  Black hat•  Results •  CPC – Cost per click •  White hat •  CTR – Click through rate •  CPA – Cost per acquisition (or action) •  Crawler/spider •  Conversion •  301•  Strategies •  302 •  PPC – pay per click •  Long tail search •  404 •  Optimisation •  Landing page •  503 •  Geo-target •  Alt tags •  Mobile search – Search via mobile device •  Always on – 24hrs a day, 7 days a week •  Heading tags (H1, H2, H3)24
  25. 25. Digital Quiz•  What does SEO & SEM stand for? •  Search engine optimisation, Search engine marketing•  What are the two different types of SEM? •  PPC & Contextual•  What help to contribute to SEO? •  On page & off page25
  26. 26. Social mediaMore than just pushing content
  27. 27. What is social marketing?Social = CRM + PR + Value (dialogue) (push) (exclusive) Basic social
  28. 28. What are the different types of networks?28
  29. 29. What are people doing on facebook?29
  30. 30. Facebook is the biggest image library30
  31. 31. The rise of Google + Facebook took 2.5 years to Google + reach took just 18 million users. 21 days.31
  32. 32. Why is social important to you? Great for retention & nurturing existing consumer relationships.Cost effective BUT there must be an audience you are talking to.You have an audience, you just need to encourage them to be part of the conversation.
  33. 33. What is the social jargon?Platforms Social actions•  Instagram •  Aggregation•  Pinterest•  Blogs •  Alerts•  Forums •  Comments•  Mashup •  Curation•  Photo-sharing•  Podcast •  Facebooking•  RSS – really simple syndication •  Feeds•  Social bookmarking •  Hashtag•  Wiki •  LikeUsers information •  Posts•  Avatars •  Tags•  Authority •  Thread•  Groups•  Lurker •  Tweets•  Profiles •  Message•  Sharing •  DM •  Poke33
  34. 34. MobileApplications, websites & communications
  35. 35. Digital quiz•  What are most people searching on their mobiles? •  Location based activities•  What time are most people using their mobiles for search? •  Late afternoon/evening•  How many Australian’s viewed facebook on their mobile last month? •  4,600,000 people (nearly 50% of all active users)35
  36. 36. What is mobile?•  Mobile is becoming one of the most talked about areas in the digital industry.•  It is important to remember that “Mobile” isn’t only about applications… Mobile = Marketing + Apps + Website36
  37. 37. What is a mobile device? Smart Other Mobile = + Tablets + phones devices37
  38. 38. What are the different types of mobile OS? pple e & A ely G oogl finit e a re d a tch & to w ved ones invol be h... wit38
  39. 39. 39
  40. 40. When are people searching on their mobile?•  Consumer searches on the mobile differ to that of desktop search: •  66% of mobile searches have a local intent •  Mobile search numbers peak at night, on weekends & e leading up to holidays People ar sear ching on th e go & at night. 40
  41. 41. Jargon time out?
  42. 42. What is the mobile jargon?•  MMS•  SMS•  Mobile•  Application (app)•  Off-deck•  On-deck42
  43. 43. Where to now? 1. 2. 3. Digital 2012 wrap up Trends to marketing 101 watch in 201343
  44. 44. 2. 2012 wrap-upWhat were the top trends from last year?
  45. 45. What were the key trends from 2012? Web Social Mobile45
  46. 46. How we spent time on the internet in 2012 1 trillion video playbacks on 14 million new YouTube. Instagram accounts. 48 hrs Users upload 60 uploaded every photos per second1. minute1. 37% of Australian Internet Browsers were Internet Explore & 26% 75% of were Chrome. worldwide email traffic was spam1.46
  47. 47. Most popular websites of 2012 (Australia) 1.  Google Australia 2.  Facebook 3.  YouTube 4.  Windows Live Mail 5.  Ninemsn 6.  eBay Australia Soc ial & n 7.  Google atio 8.  Yahoo!7 in form h 9.  Wikipedia searc the ate 10. Yahoo!7 Mail do min pular t po s. mos siteSource: http://www.hitwise.com/au/datacentre/main/ 47 web
  48. 48. Most popular search terms of 2012 (Australia) 1.  Gangnam style 2.  The Voice 3.  One Direction 4.  Whitney Houston 5.  Olympics 6.  Oz Lotto 7.  Diablo 3 8.  Hurricane Sandy 9.  Kony 10. Morgan FreemanSource: Google Zeitgeist 48
  49. 49. More purchases made online In Dec 2010, 85% of online Australians made an online purchase during the past 12 months* ILL eCommerce W spend eCommerce W M UCH D? H O PEN billion l spend TH EY S $21.7 s wil alian 00 eCommerce $13.6 billion ustr ne A 2012 $8 spend Onli d in $12 billion spen online ving Offshore growth rate D i Accelerating s dri and Offshore $6 billion Hi g h AU dem $4.8 billion wn & s do p 44% growth e pric online in 1yr 2010 2011 u 2015Source: PwC & Frost & Sullivan Report -http://www.arnnet.com.au/article/395614/more_australians_shopping_online_overseas_report?fp=16&fpid=1
  50. 50. What are females doing online?1/3 check facebook before bathroom Longer tail terms Staying in touch with family & friends 25mins on facebook a day More specific & more queries Enquiring about products Convert from trusted brand terms Digital advocacy & trusting opinions50
  51. 51. What are males doing online? Streaming videos & Generic terms Sport is key early in the week downtime activity Fewer searchers & on weekends Land at review sites Influenced, but make their own decision51
  52. 52. What were the key trends from 2012? Web Social Mobile52
  53. 53. Use of social networking53 Source: http://blog.nielsen.com/nielsenwire/social/2012/
  54. 54. Use of social networking Social = k Faceboo re (e verywhe throug hout the world)54 Source: http://blog.nielsen.com/nielsenwire/social/2012/
  55. 55. Use of social networking Tablet & Mobile usage is o con tinuing t grow55 Source: http://blog.nielsen.com/nielsenwire/social/2012/
  56. 56. What’s happening on Facebook? There are more 550 million than 1 of them log in from billion users on their mobile devices. Facebook. 350 million Accounts for joined in 2012. 95% of all social networking time.56
  57. 57. How many Australian’s are on Facebook? 50% und een Aro etw a re b 4yrs! 1 8–357 Source: http://checkfacebook.com/, viewed 22nd January 2013
  58. 58. Why would I be friends with you? ers sum ore Con o m ar e als to li kely th a gag e wi ir en d if the bran d has. Source: Chart of the Day, www.businessinsider.com, 20 frien58 December 2011, viewed 16 January 2012.
  59. 59. How to advertise on Facebook•  Advertising on Facebook is becoming more & more popular as a way to engage potential customers.•  It’s popularity stems from it’s ability to be: •  Targeted on a granular level •  Pay-per-click – you only pay when someone clicks59
  60. 60. What are the different ways to advertise? MARKETPLACE ADS SPONSORED STORIES-  Standard -  Based on the facebook ad that idea of “social can drive proof & that internally or consumers are externally to more likely to facebook. like a page some-  Sometimes one they know paired with already has. social actions -  Drives greater your friends action / have taken. engagement-  Good if you are from users. unable to have -  Placement that an actual page can only be used but want a if you have a presence on the facebook page. network 60
  61. 61. What are sponsored stories & their impact?•  “Sponsored stories” are becoming a popular way to advertise on facebook. •  People are more likely to click on a link that someone they know has recommended. •  These currently site in a clear callout area on the RHS of the page.•  Facebook is about to roll out “Sponsored Stories” in users’ news cial feeds2. M y so k •  These ads will begin to appear in news net wor feeds. ces •  It is unclear at this stage how in fluen ne onli r. facebook will differentiate these from my iou other news feed posts made by your network. be hav61
  62. 62. What were the key trends from 2012? Web Social Mobile62
  63. 63. What was the mobile growth in 2012? 6 8x faster million growth rate than desktop computing at the same point in Australians have development3. a smartphone - 2nd highest usage rate in the world3. Market Share Apple, Google & 32% Microsoft dominate the market – increase in 90%. app download over the last 3 months.63
  64. 64. Why is mobile important? It is immediate It It entertains connects us us locally Mobile is more than a phone64
  65. 65. What to do about mobile?•  Make sure content is cut down & relevant to the location.•  People want content in the moment.65
  66. 66. What to do about mobile?66 Source: http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/
  67. 67. Where to now? 1. 2. 3. Digital 2012 wrap up Trends to marketing 101 watch in 201367
  68. 68. 3. 2012 predictionsWhere to for the next 12 months?
  69. 69. What are the key predictions for 2013? API & Search social is Mobile login social69
  70. 70. What is API?ApplicationProgrammingInterface70
  71. 71. What is API?•  Essentially a digital pipe: •  Increased velocity of the web •  Instantaneous engagement •  Enables multi-format publishing on an enormous scale •  The enabler of social media •  Smart brands – 2-way API feeds71
  72. 72. The API ecosystem ce, e on y C reat man u se in es. plac72
  73. 73. What is an example? nce, Cre ate o & us e in in ose . re purp aces y pl man73
  74. 74. What is an example? nce, Cre ate o & us e in in ose . re purp aces y pl man74
  75. 75. What are social logins?•  Through the use of social login functionality, such as Facebook connect, APIs can be utilised to drive engagement without the requirement of an actual Facebook (or other social t for g Grea andin network) page. erst out und e ab mor nce & a udie them g etin tent. targ con75 with
  76. 76. Why would I login socially?•  We already have a number of different profiles created on the web; only a few of these are used regularly.•  Why ask a consumer to create a ANOTHER profile for ANOTHER site, when we can tap into one that is already created?76
  77. 77. How do social logins work? s are Pr ofile cally ati a utom ed by c reat rough g th ble p ullin aila th e av ion via mat 77 infor APIs
  78. 78. What is the preferred social login?78 Source: http://janrain.com/blog/social-login-and-social-sharing-trends-across-web/
  79. 79. What is the impact of social login? e ased Incr ment en gage nnect I co cial w hen h so thr oug79 Source: http://janrain.com/blog/social-login-and-social-sharing-trends-across-web/
  80. 80. Consumers actually PREFER to login socially ant ple w we peo can If it , how it? use80 Source: Abel, P., Goings, K. (2012). Consumer perceptions of online registration & social login, US consumer research, 2011.
  81. 81. What are the key predictions for 2013? API & Search social is Mobile login social81
  82. 82. Do you remember Google+?•  Centred around making every existing Google product socially compatible, ensuring that you don’t have to log into different services to share your photos, upload video or let others know what you’re up to.82
  83. 83. What if search became social?•  Google launched “Search plus my world”4 in early January, 2012.83
  84. 84. What are the key predictions for 2013? API & Search social is Mobile login social84
  85. 85. Cookies are out & geo-targeting is in…•  Advertising has traditionally targeted consumers sitting at computer through the use of 80% cookies. of consumer •  Now that our devices move with us, is spending occurs this really the best way to track users? within 10km of the home6.•  Mobile devices allow us to geo- target down to a hyper-local level85
  86. 86. What else with mobile?•  In an Australian first, Canon created geo- targeted SEM & landing pages •  Ads delivered were relevant to potential consumers’ physical location with the aim to drive them into stores within their immediate area. g etin -targ es Geo reas inc e me ssag & v ancy ect rele es dir inc reas nses o resp86
  87. 87. Where to now? 1. 2. 3. Digital 2012 wrap up Trends to marketing 101 watch in 2013 h 4t e is a Y Ther – KE area OUTS! E TAK87
  88. 88. 4. Key take outsWhat to remember from the last 2hrs!
  89. 89. Key areas of digital to know Search (SEM & SEO) Mobile Social DIGITAL Content eCRM (video) eCommerce Websites89
  90. 90. When to use what digital medium?Digital medium Purpose Resource Cost (third-party) Low Moderate High Low Moderate HighSEM (paid) Generate awareness & quick þ þ leadsSEO (natural) Build reputation & generate þ þ leadsSocial Build relationships & generate þ þ leadseCRM Build relationships & up-sell/ þ þ cross-sellWebsites Build reputation & generate þ þ leadseCommerce Generate revenue þ þContent (video) Educate, build reputation & þ þ generate leadsMobile Build reputation & generate þ þ leadsOnline advertising Generate awareness þ þ90
  91. 91. Getting underneath search engines If you (or your client) are not the answer, If you aren’t present, one of your competitors or another retailer will be.91
  92. 92. What is search? Paid Search = (PPC*) + Natural/Organic *Pay per click OR = SEM + SEO does hat % make % W 92 Search engine marketing ogle Search engine optimisation Go up i a? n92 Aus trali
  93. 93. What factors influence SEO? On Off Better page page SEO of Goo gle’s list EO crit eria for S s to continue grow – er cur rently ov s93 200 item
  94. 94. What is social marketing?Social = CRM + PR + Value (dialogue) (push) (exclusive) Basic social
  95. 95. What is mobile? •  Mobile is becoming one of the most talked about areas in the digital industry. •  It is important to remember that “Mobile” isn’t only about applications… Mobile = Marketing + Apps + Website95
  96. 96. What is a mobile device? Smart Other Mobile = + Tablets + phones devices96
  97. 97. What were the key trends from 2012? Web Social Mobile97
  98. 98. What are the different ways to advertise? MARKETPLACE ADS SPONSORED STORIES-  Standard -  Based on the facebook ad that idea of “social can drive proof & that internally or consumers are externally to more likely to facebook. like a page some-  Sometimes one they know paired with already has. social actions -  Drives greater your friends action / have taken. engagement-  Good if you are from users. unable to have -  Placement that an actual page can only be used but want a if you have a presence on the facebook page.98 network
  99. 99. Why is mobile important? It is immediate It It entertains connects us us locally Mobile is more than a phone99
  100. 100. What are the key predictions for 2013? API & Search social is Mobile login social100
  101. 101. The API ecosystem ce, e on y C reat man u se in es. plac101
  102. 102. How do social logins work? s are Pr ofile cally ati a utom ed by c reat rough g th ble p ullin aila th e av ion via mat 102 infor APIs
  103. 103. Jargon time out?
  104. 104. Questions & thoughts
  105. 105. CONTACT DETAILS Dom @domhind dominique@withcollective.co m 0403 300 015 Thank you! PRESENTATION AVAILABLE AT: http://www.slideshare.net/ withcollective105
  106. 106. Thank youwithcollective.com | facebook.com/withcollective | hello@withcollective.com | 02 8203 2128

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