Plug-In Electric and Hybrid Electric Vehicles for Consumers Webinar

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A Clean Cities representative will first give an overview of plug-in and hybrid electric basics and the business case for an electric vehicle. Next, several OEM companies will give descriptions of the …

A Clean Cities representative will first give an overview of plug-in and hybrid electric basics and the business case for an electric vehicle. Next, several OEM companies will give descriptions of the plug-in and hybrid electric models available to consumers. Finally, a speaker will talk about the incentives available to consumers when purchasing EVs.

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  • 1. The Evolution Marketing Leaf: Our story, data & fun energy facts Presented by: Lisa Geason-Bauer, President Evolution Marketing llc 262-354-0341/ Lisa@greenmkting.com
  • 2. History of Evolution Marketing vehicle Use Jan 1st, 2008 – Dec. 31st, 2011 • 26,865 miles driven – approx. 6,716 miles per yr • approx. 10.5 tons CO2 generated (vehicle had average fuel economy of 25 mpg) •approx. expense for gasoline (2008-2011) was $3072.46 Projected expense for gasoline in 2012 was $980.00 (based on $3.5 per gallon price) Approx. 14 cents per mile
  • 3. Leaf  at  Odyssey  Event   2  leafs  together!  
  • 4. Why the Leaf makes CENTS! •  The majority of our clients are within a 30-mile radius of Oconomowoc /office. •  Driving in ECO-mode increases the driving range for the vehicle (over 120 miles) •  Evolution Marketing only drives about 7000 miles per yr. •  Purchasing renewable energy from the electric company is cost effective. •  Great advertising opportunity – showcase brand everywhere we go!
  • 5. ß  American  Family   Insurance           crowd  gathering  at  Odyssey   Event  as  Lisa  talks  about   her  leaf        
  • 6. Comparison   Na,onal  Average     Evolu,on  Actual  Data     3,500  miles  driven       4,548  miles  driven   1,190  kWh  purchased     1037.9  kWh   purchased   $114.05  expense   $99.61  expense     3.4  miles  per  kWh   4.38  miles  per  kWh  
  • 7. Performance  in  WI  winter    Jan.  1st    –  April  21st,  2013  energy  use  data   1,820.9  miles  driven   513.2  kWh  purchased  @.096  per  hr.   $49.24  Total  expense  for  electricity   .027  cents  per  mile     3.54  miles  per  kWh  
  • 8. Thoughts  ….   If  during  the  winter  months  the  energy  economy   for  the  leaf  decreases  to  3.4  or  3.5  miles  per  kWh,   a  business  case  sRll  exists  for  the  electric  vehicle.   14  cents  per  mile  (Old  vehicle)  à  2  cents  per  mile     Purchased  CO2  offsets  à    Zero  Emission   Yrly  upkeep  $120  (oil  changes)  à  Rre  rotaRon   (included  in  lease  rate)      
  • 9. See  handout  2013  data     •  Take  away  messages…    costs  =  2.4  cents  a  mile  (includes  winter  data)    average  kWh  per  mile  =  4  vs.  3.4  (naRonal  av.)   2013  data:     drove  4,424.8  miles  &  used  1,100  kWh  =  $106.79     Verses  2012  data     drove  4,548  miles  &  used  1037  kWh  =  $99.61    
  • 10. EvoluRon  Leaf  &  other  zero  emission   vehicles  …  Any  quesRons??