INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod HCP Marketing Campaign

SERVICES:
Branding
Cor...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod HCP Ad Campaign

SERVICES:
Branding
Corporate ...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Trade Show Graphics

SERVICES:
Branding
Corpor...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Trade Show Graphics

SERVICES:
Branding
Corpor...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Consumer Marketing Campaign

SERVICES:
Brandin...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Consumer Ad Campaign

SERVICES:
Branding
Corpo...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Pediatric Marketing Campaign

SERVICES:
Advert...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Pediatric Ad Campaign

SERVICES:
Advertising
B...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Pediatric Tradeshow Graphics

SERVICES:
Advert...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Eco-Pod Program

SERVICES:
Advertising
Brandin...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Website
MyOmniPod.com

SERVICES:
Advertising
B...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Website
MyOmniPod.com

SERVICES:
Advertising
B...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Website
MyOmniPod.com

SERVICES:
Advertising
B...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Website
MyOmniPod.com

SERVICES:
Advertising
B...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Customer Communications:
E-News

SERVICES:
Adv...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Product Packaging

SERVICES:
Advertising
Brand...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Product Packaging

SERVICES:
Advertising
Brand...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Customer Communications

SERVICES:
Packaging
P...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Product Packaging

SERVICES:
Advertising
Brand...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Product Demo Kit

SERVICES:
Branding
Packaging...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Corporate ID

SERVICES:
Advertising
Branding
C...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Customer
Care Communications

SERVICES:
Advert...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Eco-Pod Program

SERVICES:
Advertising
Brandin...
INSULET CORPORATION

INDUSTRY:
Healthcare/Medical Devices

PROJECT:
Omnipod Eco-Pod Program

SERVICES:
Advertising
Brandin...
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WhyDesignWorks Healthcare Marketing: Insulet OmniPod

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Challenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. But the target market is limited and dispersed. The company is small and unknown. The competition is established, monumental—and one competitor owns 75% of the market. We needed to get product samples in the hands of potential customers.

Solution: We brought the brand experience directly to the consumer. We created distinctive visuals that highlight the product's key differentiator, paired them with existing brand elements and launched a highly targeted national campaign, harnessing print, television and online media specifically viewed by people with diabetes. In each, the call to action was to order a free demo kit. People did - and they loved it.

Result: In one year, awareness among our target audience rose 475%. Requests for demo kits are four times the original goal. The brand became the first choice among the dLife audience. And a seasoned sales force credited OmniPod's marketing materials with powerful sales-generating momentum.

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WhyDesignWorks Healthcare Marketing: Insulet OmniPod

  1. 1. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod HCP Marketing Campaign SERVICES: Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics Advertising T 617.542.0683 www.whydesignworks.com
  2. 2. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod HCP Ad Campaign SERVICES: Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics Advertising T 617.542.0683 www.whydesignworks.com
  3. 3. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Trade Show Graphics SERVICES: Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics Advertising T 617.542.0683 www.whydesignworks.com
  4. 4. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Trade Show Graphics SERVICES: Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics Advertising T 617.542.0683 www.whydesignworks.com
  5. 5. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Consumer Marketing Campaign SERVICES: Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics Advertising T 617.542.0683 www.whydesignworks.com
  6. 6. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Consumer Ad Campaign SERVICES: Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics Advertising T 617.542.0683 www.whydesignworks.com
  7. 7. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Pediatric Marketing Campaign SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  8. 8. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Pediatric Ad Campaign SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  9. 9. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Pediatric Tradeshow Graphics SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  10. 10. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Eco-Pod Program SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  11. 11. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Website MyOmniPod.com SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  12. 12. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Website MyOmniPod.com SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  13. 13. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Website MyOmniPod.com SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  14. 14. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Website MyOmniPod.com SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  15. 15. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Customer Communications: E-News SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  16. 16. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Product Packaging SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  17. 17. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Product Packaging SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  18. 18. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Customer Communications SERVICES: Packaging Print Collateral Online Communications Website T 617.542.0683 www.whydesignworks.com
  19. 19. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Product Packaging SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  20. 20. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Product Demo Kit SERVICES: Branding Packaging Print Collateral T 617.542.0683 www.whydesignworks.com
  21. 21. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Corporate ID SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  22. 22. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Customer Care Communications SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  23. 23. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Eco-Pod Program SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com
  24. 24. INSULET CORPORATION INDUSTRY: Healthcare/Medical Devices PROJECT: Omnipod Eco-Pod Program SERVICES: Advertising Branding Corporate Identity Packaging Print Collateral Online Communications Website Trade Show Graphics T 617.542.0683 www.whydesignworks.com

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