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Social
Media
            for
Fundraising             &
Community                BuildingKeren
Flavellkeren@wholesomemedia....
The
most
important
thing:
The
most
important
thing:
ROI
is
the
end
game
ROI
is
the
end
game
ROI
is
the
end
gameThat
starts
with
AFenGon
How
many
recipients
will
get
my
aFenGon
in
1
year?
5?
10?
Are
you
one
of
them?Whoever
wins
aFenGon
gets
the
$$$
How
to
get
aFenGon?
IdeaMotivation          Tools
What
is
the
AFenGon
Formula                Idea   Motivation          Tools
What
is
the
AFenGon
Formula                Idea   Motivation          Tools
What
is
the
AFenGon
Formula                Idea   Motivation          Tools
What
is
the
AFenGon
Formula                Idea   Motivation          Tools
IdeaObjective
The
idea
is
not
the
objecGve!             Idea           Objective
The
idea
is
not
the
objecGve!             Idea           Objective
The
idea
is
not
the
objecGve!             Idea           Objective
Motivation   What’s
my
ROI?
Motivation         What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return?
Motivation         What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return?
Motivation         What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return? • What
value
do
I
receive
for
my
$?
Motivation         What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return? • What
value
do
I
receive
for
my
$?
Motivation         What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return? • What
value
do
I
receive
for
my
$...
HumanMotivation Motivation
Human       A story to tellMotivation Motivation
Human       A story to tellMotivation Motivation              A good feeling
Human       A story to tellMotivation Motivation              A good feeling              Social kudos
Human       A story to tellMotivation Motivation              A good feeling              Social kudos               Knowl...
Human        A story to tellMotivation Motivation               A good feeling                Social kudos                ...
Human            A story to tellMotivation Motivation                   A good feeling                    Social kudos    ...
Human            A story to tellMotivation Motivation                   A good feeling                    Social kudos    ...
The    People
are
invesGng
in
an
ToolsTools
The    People
are
invesGng
in
an
ToolsToolsHow
do
you
communicate
it
and
how
are
you
empowering
your
users
to
share
your
 ...
Examples:
Movember’s
AFenGon
Formula
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve?           To
support
men’s
healthWhat’s
the
Idea?               Grow
a
Mo
d...
Tom’s
AFenGon
Formula
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Give
shoes
to
kids
in
needWhat’s
the
Idea?               Buy
one
give
...
Kiva’s
AFenGon
Formula
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
Kiva’s
AFenGon
Formula                               Funding
small
businesses
in
developing
What’s
the
Objec-ve?          ...
charity:water’s
AFenGon
Formula
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve?           Provide
clean
waterWhat’s
the
Idea?               Enable
gro...
Let’s
talk
about
relaGonships
What’s
your
relaGonship
with
your
Customers?
Investors?
Brothers
and
sisters?
             Team
members?
Your
target
audience
might
seem
the
same
but
they’re
different.

The
Engagement
Curve
SlackGvistAcGvist
Very
high                          High                 Medium           LowVery
low
50%        20%   15%      10%     5%                                 Very
high                          High              ...
5%
rule
of
community 50%       20%       15%        10%                                          5%Hard   PreFy
hard   Med...
The
t‐shirt
test
Movember’s
super
users

Charity:water’s
super
users

Your
idea
will
spread!
Some
Gps
to
finish
off
with:
Some
Gps
to
finish
off
with:• KPI’s,
Goals,
metrics
shouldn’t
be
about
social
  media
but
saving
costs
or
increasing
revenue
Some
Gps
to
finish
off
with:• KPI’s,
Goals,
metrics
shouldn’t
be
about
social
  media
but
saving
costs
or
increasing
revenue...
Some
Gps
to
finish
off
with:• KPI’s,
Goals,
metrics
shouldn’t
be
about
social
  media
but
saving
costs
or
increasing
revenue...
Thank
you!          Keren
Flavell       Mobile:
0402
831
228  keren@wholesomemedia.com.auhFp://www.wholesomemedia.com.au
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
Social Media for Fundraising and Community Building
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Social Media for Fundraising and Community Building

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This is all about how to create the attention formula so non-profits can get ROI from their social media efforts. Presented at the 2011 Connecting Up Conference, Melbourne.

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  • Transcript of "Social Media for Fundraising and Community Building"

    1. 1. Social
Media
 for
Fundraising &
Community BuildingKeren
Flavellkeren@wholesomemedia.com.au
    2. 2. The
most
important
thing:
    3. 3. The
most
important
thing:
    4. 4. ROI
is
the
end
game
    5. 5. ROI
is
the
end
game
    6. 6. ROI
is
the
end
gameThat
starts
with
AFenGon
    7. 7. How
many
recipients
will
get
my
aFenGon
in
1
year?
5?
10?
Are
you
one
of
them?Whoever
wins
aFenGon
gets
the
$$$
    8. 8. How
to
get
aFenGon?
    9. 9. IdeaMotivation Tools
    10. 10. What
is
the
AFenGon
Formula Idea Motivation Tools
    11. 11. What
is
the
AFenGon
Formula Idea Motivation Tools
    12. 12. What
is
the
AFenGon
Formula Idea Motivation Tools
    13. 13. What
is
the
AFenGon
Formula Idea Motivation Tools
    14. 14. IdeaObjective
    15. 15. The
idea
is
not
the
objecGve! Idea Objective
    16. 16. The
idea
is
not
the
objecGve! Idea Objective
    17. 17. The
idea
is
not
the
objecGve! Idea Objective
    18. 18. Motivation What’s
my
ROI?
    19. 19. Motivation What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return?
    20. 20. Motivation What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return?
    21. 21. Motivation What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return? • What
value
do
I
receive
for
my
$?
    22. 22. Motivation What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return? • What
value
do
I
receive
for
my
$?
    23. 23. Motivation What’s
my
ROI? • I’m
giving
you
money.
What
can
I
expect
for
return? • What
value
do
I
receive
for
my
$? • How
did
this
make
me
feel?
    24. 24. HumanMotivation Motivation
    25. 25. Human A story to tellMotivation Motivation
    26. 26. Human A story to tellMotivation Motivation A good feeling
    27. 27. Human A story to tellMotivation Motivation A good feeling Social kudos
    28. 28. Human A story to tellMotivation Motivation A good feeling Social kudos Knowledge
    29. 29. Human A story to tellMotivation Motivation A good feeling Social kudos Knowledge Feeling connected
    30. 30. Human A story to tellMotivation Motivation A good feeling Social kudos Knowledge Feeling connected Appreciating good fortune
    31. 31. Human A story to tellMotivation Motivation A good feeling Social kudos Knowledge Feeling connected Appreciating good fortune Having fun!!!
    32. 32. The People
are
invesGng
in
an
ToolsTools
    33. 33. The People
are
invesGng
in
an
ToolsToolsHow
do
you
communicate
it
and
how
are
you
empowering
your
users
to
share
your
 idea?
    34. 34. Examples:
    35. 35. Movember’s
AFenGon
Formula
    36. 36. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    37. 37. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    38. 38. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    39. 39. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    40. 40. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    41. 41. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    42. 42. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    43. 43. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    44. 44. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    45. 45. Movember’s
AFenGon
FormulaWhat’s
the
Objec-ve? To
support
men’s
healthWhat’s
the
Idea? Grow
a
Mo
during
NovemberWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Build
a
team,
collect
funds,
host
par-es
    46. 46. Tom’s
AFenGon
Formula
    47. 47. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    48. 48. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    49. 49. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    50. 50. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    51. 51. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    52. 52. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    53. 53. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    54. 54. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    55. 55. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    56. 56. Tom’s
AFenGon
FormulaWhat’s
the
Objec-ve? Give
shoes
to
kids
in
needWhat’s
the
Idea? Buy
one
give
oneWhat’s
the
Mo-va-on? Feeling
good,
having
a
story
to
tellWhat
are
their
social
tools? Share,
upload,
host,
register,
screen
    57. 57. Kiva’s
AFenGon
Formula
    58. 58. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    59. 59. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    60. 60. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    61. 61. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    62. 62. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    63. 63. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    64. 64. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    65. 65. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    66. 66. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    67. 67. Kiva’s
AFenGon
Formula Funding
small
businesses
in
developing
What’s
the
Objec-ve? countriesWhat’s
the
Idea? Micro
lending
onlineWhat’s
the
Mo-va-on? Kudos,
fun,
feeling
goodWhat
are
their
social
tools? Group
leaderboard,
community
    68. 68. charity:water’s
AFenGon
Formula
    69. 69. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    70. 70. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    71. 71. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    72. 72. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    73. 73. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    74. 74. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    75. 75. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    76. 76. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    77. 77. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    78. 78. charity:water’s
AFenGon
FormulaWhat’s
the
Objec-ve? Provide
clean
waterWhat’s
the
Idea? Enable
group
fundraisingWhat’s
the
Mo-va-on? Par-cipa-on,
fun,
feeling
goodWhat
are
their
social
tools? Group
event,
custom
portal
    79. 79. Let’s
talk
about
relaGonships
    80. 80. What’s
your
relaGonship
with
your
Customers?
Investors?
Brothers
and
sisters?
 Team
members?
    81. 81. Your
target
audience
might
seem
the
same
but
they’re
different.

    82. 82. The
Engagement
Curve
    83. 83. SlackGvistAcGvist
    84. 84. Very
high High Medium LowVery
low
    85. 85. 50% 20% 15% 10% 5% Very
high High Medium LowVery
low
    86. 86. 5%
rule
of
community 50% 20% 15% 10% 5%Hard PreFy
hard Medium PreFy
easy Easy
    87. 87. The
t‐shirt
test
    88. 88. Movember’s
super
users

    89. 89. Charity:water’s
super
users

    90. 90. Your
idea
will
spread!
    91. 91. Some
Gps
to
finish
off
with:
    92. 92. Some
Gps
to
finish
off
with:• KPI’s,
Goals,
metrics
shouldn’t
be
about
social
 media
but
saving
costs
or
increasing
revenue
    93. 93. Some
Gps
to
finish
off
with:• KPI’s,
Goals,
metrics
shouldn’t
be
about
social
 media
but
saving
costs
or
increasing
revenue• ImplementaGon
should
be
lean
and
mean
‐
be
 in
constant
BETA
    94. 94. Some
Gps
to
finish
off
with:• KPI’s,
Goals,
metrics
shouldn’t
be
about
social
 media
but
saving
costs
or
increasing
revenue• ImplementaGon
should
be
lean
and
mean
‐
be
 in
constant
BETA• Always
think
about
value


















for
the
user
    95. 95. Thank
you! Keren
Flavell Mobile:
0402
831
228 keren@wholesomemedia.com.auhFp://www.wholesomemedia.com.au
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