In order to have a high page rank in search engines likeGoogle, many factors have to be considered. When doneproperly, a website will fly high, but when disregarded oroverdone, a site will appear nowhere in searches. A goodwebsite will have a mix of good SEO techniques, relevance in content and ease of navigation by visitors.
Having a good and relevant title tag is necessary when writing a source code. Description and keyword tags alsoplay an important part, but first the title tag is what search programs look for. It helps to determine a pages relevance. Secondly, visitors will decide whether to click on the site depending on the title they see, therefore itsimportance cannot be disputed in any way if one wants to have the website SEO compliant. Mentioning around twokeywords in the title will be very positive; this can include the name of the company or name of that specific page.
The meta tags - In SEO, there are keyword tag anddescriptive tags. Descriptive tags are important since they are listed in search results; this is what visitors read andwill determine whether they open your site or skip to the next. Include a few keywords in the descriptive tag, this works well as long as "keyword stuffing" is not done, it may cause the keywords to be ignored by search sites.
Use of proper heading tags will help users and search engines to know the locations of your key points. Themain title page should use the tag as it indicates what the page is about. The other tags like and are alsoimportant, and all these will make it easier for the search engine to index the website properly.
Alt attributes on the site images has two benefits, first inSEO, a brief descriptive alt attribute placed with an image adds relevance to the source code, and helps in page indexing by search sites. Secondly, the visually impairedvisitors who use a screen reader on the internet will easily follow what your site is about just by the descriptive altimages. These are simple techniques that can do wonders to the ranking and generation of inbound traffic at no extra cost.
Placing title attributes on links and images is an excellentway to optimize a website for search engines. Visitors also find it easy since they will have a preview of what a link contains just by pointing to it with the mouse. This isrecommended both for text and image links: at least use a title tag or even a descriptive tag.
XML sitemaps, just like site navigation for visitors, willhelp the search engine to navigate your website with ease. All pages should be linked properly so that the searchengine can index it optimally to your advantage. Organize the pages as per the priorities, dates modified, and important pages among other important site elements.
Most importantly, only post relevant content on thewebsite. Visitors will not look at a poorly crafted site evenif it ranks high in search sites. Human beings, unlike search engines, cannot be hoodwinked that easily. You have to provide informative content that relates to your mission well.