Partnership for Delaware Estuary Social media for Scientists and Organizations

Social Media 101 for Scientists and Organizations Using The Power of Social Media to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications
Whitney Hoffman
Hoffman Digital Media

Things We’ll Cover
What’s In It For You- Why Should I Care? (Research data)
Popular Social Networks
Benefits and Burdens
The Attention Engine- Basic SEO
Resources

Yup. I’m a Geek.

Changing Landscape
Everyone can create their own channel of communication- often inexpensively.
Everyone can market their own ideas.
The problem lies in building the right network or ecosystem for that communication.

Changing Landscape
People find out about you long before you ever meet....or not.
Reputation management is more important than ever, and it’s Global
You Only Control Part of the Equation

The Web Controls the Other Side

Reputation Management

The next connection tools

Pew Research Internet & American Life Internet & American Life Internet & American Life

Mobile
By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.

Ok- Lots of People What are they doing? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out?

Goals For Scientists & Organizations
Keeping Up With the Latest Information
Get The Word Out about your work
Connect with Others in the field and beyond
Managing and Maximizing Resources

Imagine all your friends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone?

The New Telephone The New Coffee Shop/Water Cooler

Two types of Social Media Calls
Incoming- Listening
Outgoing- Conversations and Engagement

Using Tools to Listen 1. Google Alerts 2. Twitter search 3. Blog Search

iGoogle can be your Newspaper

RSS- Really Simple Syndication Subscription- Let Them Come to You

Your Online Presence Step1

Channels are on 24 x 7

Don’t Worry About Them All....

Where is Your Community? Where are Your Audience? Where are Your Audience? Connecting Where It’s Relevant to Them

Cafe-Shaped Conversations

We’ll concentrate on the big three
Facebook
Twitter
LinkedIn

Median Age on Popular Social Networks
LinkedIn 39 years, down from 40
Twitter- 31 years
Facebook- 33 yrs., up from 26 in May, 2008.
Pew Internet & American Life Project, Oct 21, 2009

LinkedIn- Rolodex on Steroids Rolodex on Steroids Rolodex on Steroids

LinkedIn- Your Resume and Recommendations Online

Expanding and Visualizing Your Network

LinkedIn Goes Social

Pros/Cons
Great for Business and Business related questions/resources
Great for individuals to build online information about themselves
Great way to find others to connect to, make introductions, network
Not great for Group PR & Marketing

Twitter

Twitter #10,233 Twitter #235,752,570

Pros/Cons
Gains Value with network size- Metcalfe’s Law
Great Listening Post/News channel- Use search features, Ask questions
Can be noisy, can have low relevance
Applications like HootSuite, bit.ly and more can allow you to measure links, attention, etc.
Patience is a virtue, but don’t drown in the Stream

Facebook

Pros/Cons
Great for social connections, groups, event planning and marketing
Create Groups for more consistent and insider discussions
Not always great for strictly business purposes- How would your community respond to ads here?
Keep it fresh and interesting

These Are Your Billboards

Integration of Channels

It’s All About the Connections

Creating Communities
This is a long term versus short term strategy
People come to you because of content and added value
Grows network, fans, evangelists
Must give them something to do- keep it fresh or it dies

Blogging

Things you’ll need to consider
Who will be that public face?
Do they have the ability/authority to solve problems?
Frequency of Updates
The “reason” to blog

Own Your Own Domain
Blog can be added on to existing website- ie. www.mydomain.com/blog or www.blog.mydomain.com
Can make any domain a blog/website

Widgets, Blogrolls and More
You can add badges, widgets and other tools to your blog (or regular website) to integrate your social media presence online
When integrating, keep audiences in mind- do you want twitter posting to Facebook and your blog? Your Blog to Facebook?

So.....
Build a group of fans and customers; Make it interactive and fun
Stickiness- 10 rabid fans may be better than 50 who don’t really care
Ze Frank- Give people something to do
Find a way to make a difference- Add Value

Social Media Laboratory Experiment, Tweek, Try Again

Summing It Up

Taking Aim at Your Goals

Content Rules

Books To Help You Figure This Stuff Out

Relevancy to you, to your Audience to you, to your Audience to you, to your Audience

The End

Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman. com

Other Important Tools

Social Bookmarking: Develop Your Library

Check Out What Friends are Reading

Google Reader- Manage Subscriptions

Be your own Marketing Department
Become an expert
Become a resource
Help out reporters, help out your business
HARO- Help a Reporter Out

Partnership for Delaware Estuary Social media for Scientists and Organizations

by Whitney Hoffman on Feb 08, 2011

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Partnership for Delaware Estuary Social media for Scientists and Organizations — Presentation Transcript