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Delaware Estuary audio video

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Presentation on creating online audio and video content presented at Partnership for DE estuary meeting January 31, 2011 in Cape May, NJ

Presentation on creating online audio and video content presented at Partnership for DE estuary meeting January 31, 2011 in Cape May, NJ

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Transcript

  • 1. Creating Great Content for the Web- Audio and Video
    • Whitney Hoffman
    • Hoffman Digital Media
  • 2. What We’ll Cover
    • Content Creation and Management for the Web
    • Simple tools you can use to make your life easier
    • Using Content to Gain attention and Leverage Expertise
  • 3. Content Rules
  • 4. Making Great Content
    • Appeal to Your Intended Audience
    • Give Them Value
    • Keep Them Coming Back for More
  • 5. Why You Need Great Content
    • Accessible 24 x 7
    • “Threshold” experience- Tells People What You’re About
    • Builds Reputation and Resources
    • Manages Expectations
  • 6. What You Need to Start
    • Preferably a website with a blog
    • Idea of Why you want to use Audio and Video
    • Tell a Great Story; Good Communication
  • 7. Blogs as Part of Content Creation
    • Posterous- if you can email, you can blog
    • Tumblr- Quick Sharing
    • Blogger
    • Wordpress
  • 8. Threshold Experience
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. Making Messages Sticky
  • 16. Stickiness
    • Keep it Simple
    • Make it Unexpected (Surprise)
    • Concrete- Make it tangible
    • Credible- Be an Authority
  • 17. Stickiness
    • Make it Emotional- Make Me Care
    • Tell a Great Story
  • 18. Blog Posts, Opinion About Us, Press Release, Event review Making Your Case, Grants, Marketing, PR- Answering What’s in it for me? News articles, press releases, journals Setting a scene, making emotional attachments to cause, fundraising
  • 19. Same Thing Applies to Content
    • Is it Educational?
    • Is it promoting an event or idea?
    • Is it news or information?
    • Is it a blend- Edutainment?
  • 20. Videos that are fun and informative
  • 21. (Video Break)
  • 22.  
  • 23. Podcasting
    • Can be video or audio
    • Production can simple and straightforward
    • It can be single shows or episodic
    • Subscription/RSS means auto access to updated content
  • 24. Audio Podcasts
  • 25. Step 1: Content
    • Audio or Video- Do we need to hear it or see it or both?
    • Outline Story/Series
    • Interview format? Single person talking?
    • Goals/structure
  • 26. Recording
    • Location: Background noise?
    • Ambient Sound
    • Distance from Mike
    • Different voices
    • Record with mp3 if possible or WAV
  • 27. Choose a Mic
  • 28. Tools to help
    • Levelator- can correct uneven voice levels
    • Soundsoap
    • Basic rule- try to record great, clear audio
    • Correction afterwards can be difficult
  • 29. Gear - Demo - Demo
  • 30. Cheap & Portable
    • Zoom H1
    • Zoom H2
    • m-audio
    • computer
  • 31. External mikes
    • Yeti/Snowball
    • Conventional mikes through mixer into computer
    • Icicle- converts conventional mike into USB mike
  • 32. We’ve got it- Now- Editing
  • 33. Audacity
  • 34. Many programs...
    • Adobe
    • Audacity- PC & Mac & Free
    • GarageBand
  • 35. Things to consider
    • Intro- can easily record and layer in music, background sound
    • Use “ducking”- fade in, fade out
    • Outtro- standard ending, contact info, more
  • 36. Distribute
    • Submit to iTunes store for approval, along with your “feed”
    • Zune Marketplace
    • LibSyn- easy syndication of show
    • Blubrry
  • 37. Resources
    • Feedburner-Free way to get your feed; keep track of your stats
    • Tricks of the Podcasting Masters (somewhat out of date, but basics still apply)
    • Podsafe Music Network- podsafe music
  • 38. Care and Feeding of Your audience
    • Show notes- web still indexes text.
    • Schedule- anticipating frequency
    • Use keyword, help people find your resources
    • Promote in other materials- email, blogs, etc.
  • 39. “Cheats”
    • Animoto- Takes pictures and turns into animations
    • Talkshoe - podcast out of a conference call
    • Audio HiJack Pro- record incoming sounds on computer
    • Tube Mogul- Upload video once, distribute out over different sites (need accounts)
  • 40. Video Options
    • iMovie
    • Final Cut Pro
    • Adobe Premiere Elements
    • http://video-editing-software-review.toptenreviews.com/
  • 41. Trailers
    • Need intro
    • Credits
    • Use only copyright free music
  • 42. ShowNotes
    • Web still works by Text
    • Publish show notes on website alongside content
    • Consider making transcripts if important (also creates ADA access)
  • 43. Show notes = Opportunity for SEO
  • 44. Overwhelming?
  • 45. Rules are like rubber bands- It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few.
  • 46. Ask Yourself:
    • Does this help you- Is this a useful channel?
    • Can other types of outreach/reviews work better?
    • Strategy & Tactics are key- fish where your fish are
  • 47. HARO
  • 48. Measuring Results and More
  • 49.  
  • 50.  
  • 51.  
  • 52. Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
  • 53. Things to Remember
    • This won’t immediately generate tons of traffic- long term strategy (See SEO, etc.)
    • Useful if it is current, creates useful content, gives a human voice
    • Make it Compelling and Fun if possible
  • 54.  
  • 55. Cafe-Shaped Conversations
  • 56. The End
  • 57. IDEO Guide to Problem Solving
    • Understand
    • Observe
    • Visualize
    • Implement
    • Evaluate and Refine