Delaware Estuary audio video

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Presentation on creating online audio and video content presented at Partnership for DE estuary meeting January 31, 2011 in Cape May, NJ

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Delaware Estuary audio video

  1. 1. Creating Great Content for the Web- Audio and Video <ul><li>Whitney Hoffman </li></ul><ul><li>Hoffman Digital Media </li></ul>
  2. 2. What We’ll Cover <ul><li>Content Creation and Management for the Web </li></ul><ul><li>Simple tools you can use to make your life easier </li></ul><ul><li>Using Content to Gain attention and Leverage Expertise </li></ul>
  3. 3. Content Rules
  4. 4. Making Great Content <ul><li>Appeal to Your Intended Audience </li></ul><ul><li>Give Them Value </li></ul><ul><li>Keep Them Coming Back for More </li></ul>
  5. 5. Why You Need Great Content <ul><li>Accessible 24 x 7 </li></ul><ul><li>“Threshold” experience- Tells People What You’re About </li></ul><ul><li>Builds Reputation and Resources </li></ul><ul><li>Manages Expectations </li></ul>
  6. 6. What You Need to Start <ul><li>Preferably a website with a blog </li></ul><ul><li>Idea of Why you want to use Audio and Video </li></ul><ul><li>Tell a Great Story; Good Communication </li></ul>
  7. 7. Blogs as Part of Content Creation <ul><li>Posterous- if you can email, you can blog </li></ul><ul><li>Tumblr- Quick Sharing </li></ul><ul><li>Blogger </li></ul><ul><li>Wordpress </li></ul>
  8. 8. Threshold Experience
  9. 15. Making Messages Sticky
  10. 16. Stickiness <ul><li>Keep it Simple </li></ul><ul><li>Make it Unexpected (Surprise) </li></ul><ul><li>Concrete- Make it tangible </li></ul><ul><li>Credible- Be an Authority </li></ul>
  11. 17. Stickiness <ul><li>Make it Emotional- Make Me Care </li></ul><ul><li>Tell a Great Story </li></ul>
  12. 18. Blog Posts, Opinion About Us, Press Release, Event review Making Your Case, Grants, Marketing, PR- Answering What’s in it for me? News articles, press releases, journals Setting a scene, making emotional attachments to cause, fundraising
  13. 19. Same Thing Applies to Content <ul><li>Is it Educational? </li></ul><ul><li>Is it promoting an event or idea? </li></ul><ul><li>Is it news or information? </li></ul><ul><li>Is it a blend- Edutainment? </li></ul>
  14. 20. Videos that are fun and informative
  15. 21. (Video Break)
  16. 23. Podcasting <ul><li>Can be video or audio </li></ul><ul><li>Production can simple and straightforward </li></ul><ul><li>It can be single shows or episodic </li></ul><ul><li>Subscription/RSS means auto access to updated content </li></ul>
  17. 24. Audio Podcasts
  18. 25. Step 1: Content <ul><li>Audio or Video- Do we need to hear it or see it or both? </li></ul><ul><li>Outline Story/Series </li></ul><ul><li>Interview format? Single person talking? </li></ul><ul><li>Goals/structure </li></ul>
  19. 26. Recording <ul><li>Location: Background noise? </li></ul><ul><li>Ambient Sound </li></ul><ul><li>Distance from Mike </li></ul><ul><li>Different voices </li></ul><ul><li>Record with mp3 if possible or WAV </li></ul>
  20. 27. Choose a Mic
  21. 28. Tools to help <ul><li>Levelator- can correct uneven voice levels </li></ul><ul><li>Soundsoap </li></ul><ul><li>Basic rule- try to record great, clear audio </li></ul><ul><li>Correction afterwards can be difficult </li></ul>
  22. 29. Gear - Demo - Demo
  23. 30. Cheap & Portable <ul><li>Zoom H1 </li></ul><ul><li>Zoom H2 </li></ul><ul><li>m-audio </li></ul><ul><li>computer </li></ul>
  24. 31. External mikes <ul><li>Yeti/Snowball </li></ul><ul><li>Conventional mikes through mixer into computer </li></ul><ul><li>Icicle- converts conventional mike into USB mike </li></ul>
  25. 32. We’ve got it- Now- Editing
  26. 33. Audacity
  27. 34. Many programs... <ul><li>Adobe </li></ul><ul><li>Audacity- PC & Mac & Free </li></ul><ul><li>GarageBand </li></ul>
  28. 35. Things to consider <ul><li>Intro- can easily record and layer in music, background sound </li></ul><ul><li>Use “ducking”- fade in, fade out </li></ul><ul><li>Outtro- standard ending, contact info, more </li></ul>
  29. 36. Distribute <ul><li>Submit to iTunes store for approval, along with your “feed” </li></ul><ul><li>Zune Marketplace </li></ul><ul><li>LibSyn- easy syndication of show </li></ul><ul><li>Blubrry </li></ul>
  30. 37. Resources <ul><li>Feedburner-Free way to get your feed; keep track of your stats </li></ul><ul><li>Tricks of the Podcasting Masters (somewhat out of date, but basics still apply) </li></ul><ul><li>Podsafe Music Network- podsafe music </li></ul>
  31. 38. Care and Feeding of Your audience <ul><li>Show notes- web still indexes text. </li></ul><ul><li>Schedule- anticipating frequency </li></ul><ul><li>Use keyword, help people find your resources </li></ul><ul><li>Promote in other materials- email, blogs, etc. </li></ul>
  32. 39. “Cheats” <ul><li>Animoto- Takes pictures and turns into animations </li></ul><ul><li>Talkshoe - podcast out of a conference call </li></ul><ul><li>Audio HiJack Pro- record incoming sounds on computer </li></ul><ul><li>Tube Mogul- Upload video once, distribute out over different sites (need accounts) </li></ul>
  33. 40. Video Options <ul><li>iMovie </li></ul><ul><li>Final Cut Pro </li></ul><ul><li>Adobe Premiere Elements </li></ul><ul><li>http://video-editing-software-review.toptenreviews.com/ </li></ul>
  34. 41. Trailers <ul><li>Need intro </li></ul><ul><li>Credits </li></ul><ul><li>Use only copyright free music </li></ul>
  35. 42. ShowNotes <ul><li>Web still works by Text </li></ul><ul><li>Publish show notes on website alongside content </li></ul><ul><li>Consider making transcripts if important (also creates ADA access) </li></ul>
  36. 43. Show notes = Opportunity for SEO
  37. 44. Overwhelming?
  38. 45. Rules are like rubber bands- It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few. It’s time to go stretch and even break a few.
  39. 46. Ask Yourself: <ul><li>Does this help you- Is this a useful channel? </li></ul><ul><li>Can other types of outreach/reviews work better? </li></ul><ul><li>Strategy & Tactics are key- fish where your fish are </li></ul>
  40. 47. HARO
  41. 48. Measuring Results and More
  42. 52. Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
  43. 53. Things to Remember <ul><li>This won’t immediately generate tons of traffic- long term strategy (See SEO, etc.) </li></ul><ul><li>Useful if it is current, creates useful content, gives a human voice </li></ul><ul><li>Make it Compelling and Fun if possible </li></ul>
  44. 55. Cafe-Shaped Conversations
  45. 56. The End
  46. 57. IDEO Guide to Problem Solving <ul><li>Understand </li></ul><ul><li>Observe </li></ul><ul><li>Visualize </li></ul><ul><li>Implement </li></ul><ul><li>Evaluate and Refine </li></ul>

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