DEDO eCommerce Slides

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DEDO eCommerce Slides

  1. 1. Connecting With Customers Using The Power of Social Media to Enhance Your Business to Enhance Your Business to Enhance Your Business to Enhance Your Business <ul><li>Whitney Hoffman </li></ul><ul><li>Hoffman Digital Media </li></ul>
  2. 2. Changing Landscape <ul><li>Everyone can create their own channel of communication- often inexpensively. </li></ul><ul><li>Everyone can market their own ideas. </li></ul><ul><li>The problem lies in building the right network or ecosystem for that communication. </li></ul>
  3. 3. Changing Landscape <ul><li>People find out about you long before you ever meet....or not. </li></ul><ul><li>Reputation management is more important than ever, and it’s Global </li></ul><ul><li>You Only Control Part of the Equation </li></ul>
  4. 4. The Web Controls the Other Side
  5. 7. Imagine all your friends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone?
  6. 8. The New Telephone The New Coffee Shop/Water Cooler
  7. 9. Two types of Social Media Calls <ul><li>Incoming- Listening </li></ul><ul><li>Outgoing- Conversations and Engagement </li></ul>
  8. 10. Mobile <ul><li>Quick Facts from Pew (Pew Internet.org) </li></ul><ul><li>By 2020, they predict that a mobile device will be the primary connection tool for most people in the world. </li></ul>
  9. 15. Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman. com
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