DANA session one copy

Introduction to Social Media Getting to Know the Landscape Whitney Hoffman Hoffman Digital Media

Who am I??CEO of Hoffman Digital MediaDirector, Digital Medical PartnersProducer, LD Podcast, OB GYN To GoAuthor, Differentiated Instruction Book of ListsExecutive Director, Podcamp FoundationKCSD Technology Committee, ProfessionalDevelopment CommitteeMom, Neighbor, Wife

My Story (in 140 characters of less)Always interested in How People Learn and ConnectKids have ADHD; Started the LD PodcastHad to learn how to connect and grow my passion totry to help othersDo What You Do Best is the key to success

What We’re Going to Cover

Session 1The Social Media LandscapeWhy Social Media MattersA Few Words About Identifying Your BrandIntro to the Social PlatformsCommunicating Your Brand on SocialPlatforms- Your Proﬁle

Session 2Online Branding - Finding andConnecting to Your AudienceWho to connect to and why? Inbound andOutbound Marketing in a NutshellKiller content: Engaging Your AudienceElements of making your messages memorableHow to Listen as well as Broadcast

Session 3 Understanding The Numbers:Analytics and Search Engine Marketing Session 4 Getting More From Email Session 5 Killer Content: Creating Great content people want to see and read

The SocialCommunityLandscape

Building a Brand

What’s a Brand?

“The Emotional aftertasteafter a set of experiences.”

CompareOld People Cookies

To This OneGrandma’s CookiesWhat’s the BetterBrand?

EmotionalResonance

“Your work is going to fill a large part of your life,and the only way to be truly satisfied is to do whatyou believe is great work. And the only way to dogreat work is to love what you do. If you haven’t found it yet, keep looking. Don’tsettle. As with all matters of the heart, you’ll knowwhen you find it.And, like any great relationship, it just gets betterand better as the years roll on. So keep looking untilyou find it. Don’t settle.”-Steve Jobs

Tell Your Story

The Elevator PitchWhat does your organization do? Who does itserve?Why? Why should I care?Tell the story of lives changed; the meaningbehind the money“Made to Stick” rules (more later)

Passion Matters

QuestionsWho are you?If your business were a person, how wouldyou describe that virtual person?What about your customers?Where would you and your customers meetoutside of your workplace?What makes the ﬁrst impression?

Social Media is Dating Advice for your Business Find our best Potential customers/community Tune our proﬁle (brand) to demonstrate our best assets Hopefully ﬁnd a few winners and long term relationships

Social Media is: Conversations and Relationships

Your brand isn’tjust what you say it is...It’s what Google says it is

Removing the evidenceisn’t really the answer

Consumers &Decision Process

Typical Sales Funnel- applicable to any organizationMarketing Sales/Donors Product & Customer Service- are you delivering on promises?

Social networking Isn’t newEmail started in 1971Bulletin boards (now forums) began in 1978AOL and instant messenger started in 1997Friendster launches in 2002 and gains 3 millionusers in 3 monthsMyspace, a friendster clone, is coded in 10days and launched in 2003

2004: Facebook launches, initially for collegestudents. Eventually allows anyone over 13 to join,and now has over 800 million active users, Morethan 50% logging in every day2006- Twitter launches2008- Facebook overtakes Myspace as mostpopular social networking site2011- Facebook hits 800 Million users, Google Plusis introduced, Pinterest starts, hits big early 2012

The Data

Metcalfe’s LawEvery new user adds to the value of the network

If Social Networks were countries... 135 million 140 million

Types ofconversations

Imagine all your friends got phones for the first time...Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone?

The New TelephoneThe New Coffee Shop/Water Cooler

Two Types of Social Media Calls Incoming- Listening Outgoing- Conversations and Engagement

We’ll concentrate on the big three Facebook Twitter LinkedIn -and a dash of Mobile with Foursquare Google+ and Pinterest

Facebook

The Page

Your Profile

Great way to form an opt-in community ofcustomers and prospectsGreat way to create a network of like-mindedpeople for group events/projectsGreat way to selectively target potentialcustomers with meaningful messagesEvaluate your need and goals in advance

Twitter

Your Profile

Twitter #10,233 Twitter #235,752,570

FirstSteps

LinkedIn-Rolodex on Steroids

LinkedIn- Your Resume and Recommendations Online

Expanding and Visualizing Your Network

http://inmaps.linkedinlabs.com

Google Plus

Google PlusGoogle’s Social NetworkIndexed QuicklyHangouts- free video calls, meetingsCircles allow you to message groupsselectively, listen selectively

The Future:Mobile & Location Aware Strategy

Other Important Tools

HARO- Help a Reporter OutBe your ownMarketingDepartmentBecome an expertBecome a resourceHelp out reporters,help out your business

Blogging andSharing

Social Media Laboratory Experiment, Tweek, Try Again

The End

Contact Info:Whitney HoffmanHoffmandigitalmedia@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507URL: www.whitneyhoffman.com

DANA session one copy

by Whitney Hoffman

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