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Slides from the first class session for Delaware Association of Non Profit Agencies

Slides from the first class session for Delaware Association of Non Profit Agencies

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DANA session one copy DANA session one copy Presentation Transcript

  • Introduction to Social Media Getting to Know the Landscape Whitney Hoffman Hoffman Digital Media
  • Who am I??CEO of Hoffman Digital MediaDirector, Digital Medical PartnersProducer, LD Podcast, OB GYN To GoAuthor, Differentiated Instruction Book of ListsExecutive Director, Podcamp FoundationKCSD Technology Committee, ProfessionalDevelopment CommitteeMom, Neighbor, Wife
  • My Story (in 140 characters of less)Always interested in How People Learn and ConnectKids have ADHD; Started the LD PodcastHad to learn how to connect and grow my passion totry to help othersDo What You Do Best is the key to success
  • What We’re Going to Cover
  • Session 1The Social Media LandscapeWhy Social Media MattersA Few Words About Identifying Your BrandIntro to the Social PlatformsCommunicating Your Brand on SocialPlatforms- Your Profile
  • Session 2Online Branding - Finding andConnecting to Your AudienceWho to connect to and why? Inbound andOutbound Marketing in a NutshellKiller content: Engaging Your AudienceElements of making your messages memorableHow to Listen as well as Broadcast
  • Session 3 Understanding The Numbers:Analytics and Search Engine Marketing Session 4 Getting More From Email Session 5 Killer Content: Creating Great content people want to see and read
  • The SocialCommunityLandscape
  • 2007
  • 2010
  • Building a Brand
  • What’s a Brand?
  • “The Emotional aftertasteafter a set of experiences.”
  • CompareOld People Cookies
  • To This OneGrandma’s CookiesWhat’s the BetterBrand?
  • EmotionalResonance
  • “Your work is going to fill a large part of your life,and the only way to be truly satisfied is to do whatyou believe is great work. And the only way to dogreat work is to love what you do. If you haven’t found it yet, keep looking. Don’tsettle. As with all matters of the heart, you’ll knowwhen you find it.And, like any great relationship, it just gets betterand better as the years roll on. So keep looking untilyou find it. Don’t settle.”-Steve Jobs
  • Tell Your Story
  • The Elevator PitchWhat does your organization do? Who does itserve?Why? Why should I care?Tell the story of lives changed; the meaningbehind the money“Made to Stick” rules (more later)
  • Passion Matters
  • QuestionsWho are you?If your business were a person, how wouldyou describe that virtual person?What about your customers?Where would you and your customers meetoutside of your workplace?What makes the first impression?
  • Social Media is Dating Advice for your Business Find our best Potential customers/community Tune our profile (brand) to demonstrate our best assets Hopefully find a few winners and long term relationships
  • Social Media is: Conversations and Relationships
  • Your brand isn’tjust what you say it is...It’s what Google says it is
  • Removing the evidenceisn’t really the answer
  • Consumers &Decision Process
  • Typical Sales Funnel- applicable to any organizationMarketing Sales/Donors Product & Customer Service- are you delivering on promises?
  • Social networking Isn’t newEmail started in 1971Bulletin boards (now forums) began in 1978AOL and instant messenger started in 1997Friendster launches in 2002 and gains 3 millionusers in 3 monthsMyspace, a friendster clone, is coded in 10days and launched in 2003
  • 2004: Facebook launches, initially for collegestudents. Eventually allows anyone over 13 to join,and now has over 800 million active users, Morethan 50% logging in every day2006- Twitter launches2008- Facebook overtakes Myspace as mostpopular social networking site2011- Facebook hits 800 Million users, Google Plusis introduced, Pinterest starts, hits big early 2012
  • The Data
  • Metcalfe’s LawEvery new user adds to the value of the network
  • If Social Networks were countries... 135 million 140 million
  • Types ofconversations
  • Imagine all your friends got phones for the first time...Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone?
  • The New TelephoneThe New Coffee Shop/Water Cooler
  • Two Types of Social Media Calls Incoming- Listening Outgoing- Conversations and Engagement
  • We’ll concentrate on the big three Facebook Twitter LinkedIn -and a dash of Mobile with Foursquare Google+ and Pinterest
  • Facebook
  • The Page
  • Your Profile
  • Great way to form an opt-in community ofcustomers and prospectsGreat way to create a network of like-mindedpeople for group events/projectsGreat way to selectively target potentialcustomers with meaningful messagesEvaluate your need and goals in advance
  • Twitter
  • Your Profile
  • Twitter #10,233 Twitter #235,752,570
  • FirstSteps
  • LinkedIn-Rolodex on Steroids
  • LinkedIn- Your Resume and Recommendations Online
  • Expanding and Visualizing Your Network
  • http://inmaps.linkedinlabs.com
  • Pinterest
  • Google Plus
  • Google PlusGoogle’s Social NetworkIndexed QuicklyHangouts- free video calls, meetingsCircles allow you to message groupsselectively, listen selectively
  • The Future:Mobile & Location Aware Strategy
  • Other Important Tools
  • HARO- Help a Reporter OutBe your ownMarketingDepartmentBecome an expertBecome a resourceHelp out reporters,help out your business
  • Blogging andSharing
  • Social Media Laboratory Experiment, Tweek, Try Again
  • The End
  • Contact Info:Whitney HoffmanHoffmandigitalmedia@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507URL: www.whitneyhoffman.com