Introduction to Social Media    Getting to Know the         Landscape        Whitney Hoffman      Hoffman Digital Media
Who am I??CEO of Hoffman Digital MediaDirector, Digital Medical PartnersProducer, LD Podcast, OB GYN To GoAuthor, Differen...
My Story                  (in 140 characters of less)Always interested in How People Learn and ConnectKids have ADHD; Star...
What We’re Going   to Cover
Session 1The Social Media LandscapeWhy Social Media MattersA Few Words About Identifying Your BrandIntro to the Social Pla...
Session 2Online Branding - Finding andConnecting to Your AudienceWho to connect to and why? Inbound andOutbound Marketing ...
Session 3    Understanding The Numbers:Analytics and Search Engine Marketing            Session 4    Getting More From Ema...
The SocialCommunityLandscape
2007
2010
Building a Brand
What’s a Brand?
“The Emotional aftertasteafter a set of experiences.”
CompareOld People Cookies
To This OneGrandma’s CookiesWhat’s the BetterBrand?
EmotionalResonance
“Your work is going to fill a large part of your life,and the only way to be truly satisfied is to do whatyou believe is g...
Tell Your Story
The Elevator PitchWhat does your organization do? Who does itserve?Why? Why should I care?Tell the story of lives changed;...
Passion Matters
QuestionsWho are you?If your business were a person, how wouldyou describe that virtual person?What about your customers?W...
Social Media is Dating Advice for your               Business  Find our best Potential  customers/community  Tune our profi...
Social Media is:  Conversations       and  Relationships
Your brand isn’tjust what you say      it is...It’s what Google     says it is
Removing the evidenceisn’t really the answer
Consumers       &Decision Process
Typical Sales Funnel-            applicable to any organizationMarketing Sales/Donors                                     ...
Social networking    Isn’t newEmail started in 1971Bulletin boards (now forums) began in 1978AOL and instant messenger sta...
2004: Facebook launches, initially for collegestudents. Eventually allows anyone over 13 to join,and now has over 800 mill...
The Data
Metcalfe’s LawEvery new user adds to the value of the network
If Social Networks were countries...       135 million     140 million
Types ofconversations
Imagine all your friends got phones for                the first time...Are you going to sit around all day waiting for a ...
The New TelephoneThe New Coffee Shop/Water Cooler
Two Types of Social   Media Calls Incoming- Listening Outgoing- Conversations and Engagement
We’ll concentrate on    the big three Facebook Twitter LinkedIn -and a dash of Mobile with Foursquare Google+ and Pinterest
Facebook
The Page
Your Profile
Great way to form an opt-in community ofcustomers and prospectsGreat way to create a network of like-mindedpeople for grou...
Twitter
Your Profile
Twitter #10,233                  Twitter #235,752,570
FirstSteps
LinkedIn-Rolodex on Steroids
LinkedIn- Your Resume and Recommendations Online
Expanding and Visualizing Your Network
http://inmaps.linkedinlabs.com
Pinterest
Google Plus
Google PlusGoogle’s Social NetworkIndexed QuicklyHangouts- free video calls, meetingsCircles allow you to message groupsse...
The Future:Mobile & Location Aware Strategy
Other Important     Tools
HARO- Help a Reporter OutBe your ownMarketingDepartmentBecome an expertBecome a resourceHelp out reporters,help out your b...
Blogging  andSharing
Social Media Laboratory  Experiment, Tweek,      Try Again
The End
Contact Info:Whitney HoffmanHoffmandigitalmedia@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoog...
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  • DANA session one copy

    1. 1. Introduction to Social Media Getting to Know the Landscape Whitney Hoffman Hoffman Digital Media
    2. 2. Who am I??CEO of Hoffman Digital MediaDirector, Digital Medical PartnersProducer, LD Podcast, OB GYN To GoAuthor, Differentiated Instruction Book of ListsExecutive Director, Podcamp FoundationKCSD Technology Committee, ProfessionalDevelopment CommitteeMom, Neighbor, Wife
    3. 3. My Story (in 140 characters of less)Always interested in How People Learn and ConnectKids have ADHD; Started the LD PodcastHad to learn how to connect and grow my passion totry to help othersDo What You Do Best is the key to success
    4. 4. What We’re Going to Cover
    5. 5. Session 1The Social Media LandscapeWhy Social Media MattersA Few Words About Identifying Your BrandIntro to the Social PlatformsCommunicating Your Brand on SocialPlatforms- Your Profile
    6. 6. Session 2Online Branding - Finding andConnecting to Your AudienceWho to connect to and why? Inbound andOutbound Marketing in a NutshellKiller content: Engaging Your AudienceElements of making your messages memorableHow to Listen as well as Broadcast
    7. 7. Session 3 Understanding The Numbers:Analytics and Search Engine Marketing Session 4 Getting More From Email Session 5 Killer Content: Creating Great content people want to see and read
    8. 8. The SocialCommunityLandscape
    9. 9. 2007
    10. 10. 2010
    11. 11. Building a Brand
    12. 12. What’s a Brand?
    13. 13. “The Emotional aftertasteafter a set of experiences.”
    14. 14. CompareOld People Cookies
    15. 15. To This OneGrandma’s CookiesWhat’s the BetterBrand?
    16. 16. EmotionalResonance
    17. 17. “Your work is going to fill a large part of your life,and the only way to be truly satisfied is to do whatyou believe is great work. And the only way to dogreat work is to love what you do. If you haven’t found it yet, keep looking. Don’tsettle. As with all matters of the heart, you’ll knowwhen you find it.And, like any great relationship, it just gets betterand better as the years roll on. So keep looking untilyou find it. Don’t settle.”-Steve Jobs
    18. 18. Tell Your Story
    19. 19. The Elevator PitchWhat does your organization do? Who does itserve?Why? Why should I care?Tell the story of lives changed; the meaningbehind the money“Made to Stick” rules (more later)
    20. 20. Passion Matters
    21. 21. QuestionsWho are you?If your business were a person, how wouldyou describe that virtual person?What about your customers?Where would you and your customers meetoutside of your workplace?What makes the first impression?
    22. 22. Social Media is Dating Advice for your Business Find our best Potential customers/community Tune our profile (brand) to demonstrate our best assets Hopefully find a few winners and long term relationships
    23. 23. Social Media is: Conversations and Relationships
    24. 24. Your brand isn’tjust what you say it is...It’s what Google says it is
    25. 25. Removing the evidenceisn’t really the answer
    26. 26. Consumers &Decision Process
    27. 27. Typical Sales Funnel- applicable to any organizationMarketing Sales/Donors Product & Customer Service- are you delivering on promises?
    28. 28. Social networking Isn’t newEmail started in 1971Bulletin boards (now forums) began in 1978AOL and instant messenger started in 1997Friendster launches in 2002 and gains 3 millionusers in 3 monthsMyspace, a friendster clone, is coded in 10days and launched in 2003
    29. 29. 2004: Facebook launches, initially for collegestudents. Eventually allows anyone over 13 to join,and now has over 800 million active users, Morethan 50% logging in every day2006- Twitter launches2008- Facebook overtakes Myspace as mostpopular social networking site2011- Facebook hits 800 Million users, Google Plusis introduced, Pinterest starts, hits big early 2012
    30. 30. The Data
    31. 31. Metcalfe’s LawEvery new user adds to the value of the network
    32. 32. If Social Networks were countries... 135 million 140 million
    33. 33. Types ofconversations
    34. 34. Imagine all your friends got phones for the first time...Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone?
    35. 35. The New TelephoneThe New Coffee Shop/Water Cooler
    36. 36. Two Types of Social Media Calls Incoming- Listening Outgoing- Conversations and Engagement
    37. 37. We’ll concentrate on the big three Facebook Twitter LinkedIn -and a dash of Mobile with Foursquare Google+ and Pinterest
    38. 38. Facebook
    39. 39. The Page
    40. 40. Your Profile
    41. 41. Great way to form an opt-in community ofcustomers and prospectsGreat way to create a network of like-mindedpeople for group events/projectsGreat way to selectively target potentialcustomers with meaningful messagesEvaluate your need and goals in advance
    42. 42. Twitter
    43. 43. Your Profile
    44. 44. Twitter #10,233 Twitter #235,752,570
    45. 45. FirstSteps
    46. 46. LinkedIn-Rolodex on Steroids
    47. 47. LinkedIn- Your Resume and Recommendations Online
    48. 48. Expanding and Visualizing Your Network
    49. 49. http://inmaps.linkedinlabs.com
    50. 50. Pinterest
    51. 51. Google Plus
    52. 52. Google PlusGoogle’s Social NetworkIndexed QuicklyHangouts- free video calls, meetingsCircles allow you to message groupsselectively, listen selectively
    53. 53. The Future:Mobile & Location Aware Strategy
    54. 54. Other Important Tools
    55. 55. HARO- Help a Reporter OutBe your ownMarketingDepartmentBecome an expertBecome a resourceHelp out reporters,help out your business
    56. 56. Blogging andSharing
    57. 57. Social Media Laboratory Experiment, Tweek, Try Again
    58. 58. The End
    59. 59. Contact Info:Whitney HoffmanHoffmandigitalmedia@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507URL: www.whitneyhoffman.com
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