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30 mins to social media mastery ii



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  • 1. 30 Minutes to Social Media Mastery, Part IITools for Making It Work
    Presented by Jean Ann Van Krevelen
    President, White Willow Media
    Sponsored by Proven Winners and GrowerTalks/Green Profit
  • 2. SpecialThanks to Our Sponsors!
  • 3. GettingStarted
    Social Media Management
    Google services
    Evaluation Tools
  • 4. Social Media Management
    There are several tools that will allow you to manage multiple social media accounts at the same time.
  • 5. Social Media Management
    Hootsuite offers great flexibility.
    Easy access to information and accounts:
    Web-based, companion mobile app
    Scheduled updates
    Updates to multiple social networks
    Multiple users for one account
  • 6. Social Media Management
    Monitor conversations:
    View multiple streams from Twitter, Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare
    Create and save customized searches
    Track use of keywords
  • 7. HootSuite Info Stream
  • 8. HootSuiteTwitterLists
  • 9. HootSuiteFacebook Pages
  • 10. Social Media Management
    Evaluate Effectiveness:
    Track clicks on links
    Connect Google Analytics
    Check Facebook Page Insights
    View profile Insights/Klout scores
  • 11. HootSuiteAnalytics
  • 12. Google Organizational Tools
    Google has many services that are huge time savers:
    Google Reader
    Google Alerts
    Google Calendar
  • 13. Google Services
    One of the best things about using multiple Google services is that they are designed to easily work together.
    As we progress, I will give examples of how the various sites work collaboratively.
  • 14. Google
    Google Reader is an excellent tool for managing RSS content. In Google Reader you can:
    Subscribe to feeds (blogs, news, etc)
    Organize feeds
    Share your feeds with other
  • 15. Google
  • 16. Google
    Google Alertsgivesyou an easyway to trackyour online visibility. With ityoucan:
    Monitor the web for your brand
    “Listen” to conversations on social sites
    Respond quickly to negative commentary
  • 17. Google Alerts
  • 18. Google Alerts
  • 19. Google Alerts
    Google Alertscanbeadded as an RSS feed to:
    Google Reader
    Gmail (email alert)
  • 20. Google
    Google Calendaris a web-basedscheduling system thatoffers multiple benefits:
    Easy web access
    Sharing of calendars
    Scheduling of events
    Invitations to attendees
  • 21. Google
  • 22. Google
  • 23. Google
    Google Calendarcoordinates with:
    Google Chrome (browser)
  • 24.
    iGoogle’sprimaryfunctionis to serve as a dashboard. With iGoogle, userscandownloadwidgets to:
    Access all Google products in one place (calendar, docs, maps, reader, alerts, etc)
    Access Google Analytics
  • 25.
    Google Blog Search and CustomizedSearch
    Google Talk/Voice
    US/International News Headlines
  • 26.
  • 27. Evaluation Tools
    There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.
  • 28. Evaluation Tools
    These sites gather data from:
    Micro-blogs (Twitter)
    Social Networks (MySpace)
    Q & A sites
  • 29. Google
    Google RealTime is a listening tool that shows up to the minute social search results.
    Access right from search page
    Limit search results by geography
    See conversation thread without leaving search page
  • 30. Google
    Google RealTime search can be integrated with:
    Google Alerts
  • 31. Google
  • 32. Social
    Social Mention is a real time search engine that also incorporates analytical data:
    Average time between mentions
    Number of RT’s
    Top Users
  • 33. Social
  • 34. Social
  • 35. For More Information
    Watch for more Ball Publishing Webinars in the future!
    Check out www.whitewillowmedia.comfor social media marketing consulting services
    Also, visit www.gardenshortspublishing.comto see our new service: high quality blog content, ready to import, for IGCs and other industry businesses
  • 36. Thanks Again to Our Sponsor: