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30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
30 mins to social media mastery ii
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30 mins to social media mastery ii

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  • 1. 30 Minutes to Social Media Mastery, Part IITools for Making It Work<br />Presented by Jean Ann Van Krevelen<br />President, White Willow Media<br />www.whitewillowmedia.com<br />Sponsored by Proven Winners and GrowerTalks/Green Profit<br />
  • 2. SpecialThanks to Our Sponsors!<br />
  • 3. GettingStarted<br />Social Media Management<br />Google services<br />Evaluation Tools <br />
  • 4. Social Media Management<br />There are several tools that will allow you to manage multiple social media accounts at the same time. <br />Hootsuite<br />Seesmic<br />Tweetdeck<br />
  • 5. Social Media Management<br />Hootsuite offers great flexibility. <br />Easy access to information and accounts:<br />Web-based, companion mobile app<br />Scheduled updates<br />Updates to multiple social networks<br />Multiple users for one account<br />
  • 6. Social Media Management<br />Monitor conversations:<br />View multiple streams from Twitter, Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare<br />Create and save customized searches<br />Track use of keywords<br />
  • 7. HootSuite Info Stream<br />
  • 8. HootSuiteTwitterLists<br />
  • 9. HootSuiteFacebook Pages<br />
  • 10. Social Media Management<br />Evaluate Effectiveness:<br />Track clicks on links<br />Connect Google Analytics<br />Check Facebook Page Insights<br />View profile Insights/Klout scores<br />
  • 11. HootSuiteAnalytics<br />
  • 12. Google Organizational Tools<br />Google has many services that are huge time savers:<br />Google Reader<br />Google Alerts<br />Google Calendar<br />iGoogle<br />
  • 13. Google Services<br />One of the best things about using multiple Google services is that they are designed to easily work together.<br /> As we progress, I will give examples of how the various sites work collaboratively. <br />
  • 14. Google Readerwww.google.com/reader<br />Google Reader is an excellent tool for managing RSS content. In Google Reader you can:<br />Subscribe to feeds (blogs, news, etc)<br />Organize feeds<br />Share your feeds with other<br />
  • 15. Google Readerwww.google.com/reader<br />
  • 16. Google Alertswww.google.com/alerts<br /> Google Alertsgivesyou an easyway to trackyour online visibility. With ityoucan:<br />Monitor the web for your brand<br />“Listen” to conversations on social sites<br />Respond quickly to negative commentary<br />
  • 17. Google Alerts www.google.com/alerts<br />
  • 18. Google Alerts www.google.com/alerts<br />
  • 19. Google Alerts www.google.com/alerts<br /> Google Alertscanbeadded as an RSS feed to:<br />Google Reader<br />iGoogle<br />Gmail (email alert)<br />
  • 20. Google Calendarwww.google.com/calendar<br /> Google Calendaris a web-basedscheduling system thatoffers multiple benefits:<br />Easy web access<br />Sharing of calendars<br />Scheduling of events<br />Invitations to attendees<br />
  • 21. Google Calendarwww.google.com/calendar<br />
  • 22. Google Calendarwww.google.com/calendar<br />
  • 23. Google Calendarwww.google.com/calendar<br /> Google Calendarcoordinates with:<br />Gmail<br />Google Chrome (browser)<br />
  • 24. iGooglewww.google.com/ig<br />iGoogle’sprimaryfunctionis to serve as a dashboard. With iGoogle, userscandownloadwidgets to:<br />Access all Google products in one place (calendar, docs, maps, reader, alerts, etc)<br />Access Google Analytics<br />
  • 25. iGooglewww.google.com/ig<br />Google Blog Search and CustomizedSearch<br />YouTubeSearch<br />Google Talk/Voice<br />FacebookFeed/Updating<br />US/International News Headlines<br />
  • 26. iGooglewww.google.com/ig<br />
  • 27. Evaluation Tools<br />There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.<br />
  • 28. Evaluation Tools<br />These sites gather data from:<br />Blogs<br />Forums<br />Micro-blogs (Twitter)<br />Social Networks (MySpace)<br />Comments<br />Q &amp; A sites<br />
  • 29. Google RealTimewww.google.com/realtime<br />Google RealTime is a listening tool that shows up to the minute social search results. <br />Access right from google.com search page<br />Limit search results by geography<br />See conversation thread without leaving search page<br />
  • 30. Google RealTimewww.google.com/realtime<br /> Google RealTime search can be integrated with:<br />Google Alerts<br />Gmail<br />
  • 31. Google RealTimewww.google.com/realtime<br />
  • 32. Social Mentionwww.socialmention.com<br />Social Mention is a real time search engine that also incorporates analytical data:<br />Sentiment<br />Average time between mentions<br />Number of RT’s<br />Top Users<br />
  • 33. Social Mentionwww.socialmention.com<br />
  • 34. Social Mentionwww.socialmention.com<br />
  • 35. For More Information<br />Watch for more Ball Publishing Webinars in the future!<br />Check out www.whitewillowmedia.comfor social media marketing consulting services<br />Also, visit www.gardenshortspublishing.comto see our new service: high quality blog content, ready to import, for IGCs and other industry businesses<br />
  • 36. Thanks Again to Our Sponsor:<br />

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