Endangered Species                  Geospatial Mapping App2012 White Ram Energy                      1
Mission       To bring awareness to endangered species by providing a digital platform for        conservationists and ev...
White Ram Software Development       White Ram will design, develop, launch and maintain a mobile geographic information ...
Customer Ecosystem              Scientists and BiologistsZoos and                                           Green actionAq...
Targeting 150 million Zoo & Aquarium visitors   1. Enhance mission by creating user        interaction with content on dis...
Mammalia “Whirly Globe”                                   •   Using an OSX platform, White Ram has                        ...
2012 White Ram Energy   7
How do we save the animals?                                 •   The Gaur or Indian Bison (bos gaurus) has                 ...
Whirly Globe                             •   Opening Screenshot; fully touch-screen                                 automa...
Choosing your animal                                 •   Users can easily scroll through the list of                      ...
Guar habitat range identified!2012 White Ram Energy                               11
Habitat Mapping & Animal Tracking                                 The Whirly Globe shows a                               ...
Interacting with multiple species & ranges                             By selecting more animals from the                ...
Information & Links                                     As functionally improves through                                 ...
Partners       Development Partner:           App Orchard             http://apporchard.com/             White Ram in ...
Existing Zoo Apps     Smithsonian National Zoo App (released August 2012)          Provides Zoo visitors with informatio...
Existing Animal Apps       Species Finder           Center for Biological Diversity           Find engendered species l...
Contact:     MR. GENE BEM   White Ram Energywww.WhiteRamEnergy.comebem@whiteramenergy.com      917-701-2732New York, NY – ...
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Endangered Species App Deck

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A powerpoint presentation regarding the strategy & development of White Ram Energy's Endangered Species App.

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Endangered Species App Deck

  1. 1. Endangered Species Geospatial Mapping App2012 White Ram Energy 1
  2. 2. Mission  To bring awareness to endangered species by providing a digital platform for conservationists and everyday animal enthusiasts  The “Whirly Globe” App provides one-stop electronic information about animal habitats, numbers, descriptions and crowd-sourced photos  Zoos and Wildlife Foundations will help source information on mapping, species numbers and GPS animal tracking from their sponsored animals  We will partner with zoos, foundations and conservation groups to granting their members access to real-time information about select species via mobile devices  This creates endangered species awareness and user engagement to further enhance zoo experiences and provide tangible data to concerned people, foundations, scientists, naturalists, etc  White Ram will work to create unique applications for foundations, preservations groups, zoos and sponsors2012 White Ram Energy 2
  3. 3. White Ram Software Development  White Ram will design, develop, launch and maintain a mobile geographic information software application that allows a user to geographically interact with the geographic ranges of endangered species, and during that interaction obtain informational and entertaining facts about that endangered species.  We can potentially serve as data curators for Zoos in the US and globally  Working with zoos and wildlife preservation organizations, we will work with sponsors on developing geospatial software to aid in saving endangered animals  Working Example:  We would partner with the Central Park Zoo in New York City to map the natural habitat of their two Snow Leopards, Molly and George  The Snow Leopard Foundation tracking team and conservationists would have access to detailed information on mobile devices in the office and in the field regarding the whereabouts of the Snow Leopard population in Mongolia  Central Park Zoo visitors would use a Zoo Visitor App on their iPhone or ipad to linking to the Whirly Globe App with information about Molly, George & the Snow Leopards’ species and natural roaming terrain2012 White Ram Energy 3
  4. 4. Customer Ecosystem Scientists and BiologistsZoos and Green actionAquariums organizations White Ram ApplicationProperty GovernmentOwners
  5. 5. Targeting 150 million Zoo & Aquarium visitors 1. Enhance mission by creating user interaction with content on displayed zoo animals  Embrace the move to mobile technology & education  Majority of users can download & access app via mobile device 2. Syndicate and curate data for zoos within one application 3. Manage Visitor Information  Identify customers  Generate lists  Analyze demographics 4. Potential Donor Platform2012 White Ram Energy 5
  6. 6. Mammalia “Whirly Globe” • Using an OSX platform, White Ram has created an ipad, iphone and computer application for the 3-Dimensional mapping of endangered species terrains • iOS technology allows for unique customization of content added onto the base “Whirly Globe” • Users will be able to search for thousands of engendered species and their habitats mapped three dimensionally • A two-part interface maps engendered species and allows users to post generated content2012 White Ram Energy 6
  7. 7. 2012 White Ram Energy 7
  8. 8. How do we save the animals? • The Gaur or Indian Bison (bos gaurus) has experienced a rapid decline in population of over 70% in the last three generations • This is the largest species of wild cattle and only 10,000 – 30,000 remain in it’s native habitat in the forests of Southeast Asia • Due to hunting, poaching for trade, disease and habitat encroachment, the Gaur is listed as vulnerable by the IUCN • We want to find out where the live and roam how many are left2012 White Ram Energy 8
  9. 9. Whirly Globe • Opening Screenshot; fully touch-screen automated for globe to rotate 360° • Tapping areas of the globe reveals country names and important geographical landmarks • Users can search a database of thousands of IUCN Red List endangered species • Animals will be identified by their common and scientific names as well as an accompanying photo (if available)2012 White Ram Energy 9
  10. 10. Choosing your animal • Users can easily scroll through the list of animals to find their selection • The Guar is currently listed under its scientific name, bos gaurus • If using our app linked through a zoo or foundation, a special graphic will indicate animals that live in the zoo or are of importance to the specific sponsor group • After making their selection, the Whirly Globe will automatically rotate to highlight the animal’s geographical habit2012 White Ram Energy 10
  11. 11. Guar habitat range identified!2012 White Ram Energy 11
  12. 12. Habitat Mapping & Animal Tracking  The Whirly Globe shows a 3-Dimensional range of the Gaur territory  Tapping on and around the highlighted habitat lets users see in which country or countries animals inhabit2012 White Ram Energy 12
  13. 13. Interacting with multiple species & ranges  By selecting more animals from the dropdown menu, users can see multiple ranges and overlapping habitats  This map shows 4 types of endangered bovines in South East Asia:  Guar (bos gaurus)  Wild Yak (bos mutus)  Banteng (bos javanicus)  Kouprey (bos sauveli)  Many interested uses (zoo visitors & conservationists alike) can immediately interact with multiple species in the same area or across the globe2012 White Ram Energy 13
  14. 14. Information & Links  As functionally improves through subsequent updates, information about animal descriptions, numbers, photos and migration patterns will be readily available via the App  Featured Information includes:  Name  Scientific Name  Location  Population Size & Statistics  Characteristics  IUCN Status  Link to more information  Link to animal specie in captivity2012 White Ram Energy 14
  15. 15. Partners  Development Partner:  App Orchard  http://apporchard.com/  White Ram in partnership with App Orchard is developing proprietary software for mobile geographic information systems to manage natural resources.  A geographic information system is a system designed to capture, store, manipulate, analyze, manage and present all types of geographic  Beta Testing Business Development:  Morey Group  http://www.moreygroup.com/  National market research and consulting firm specializing in the unique needs of cultural attractions  Maximize visitor & member experiences  Communicating brand & message while maximizing revenue streams  Since 1985, conducted over 3000 projects for more than 200 organizations  Past clients include Bronx Zoo, Sand Diego Zoo, Denver Botanic Gardens, SFMOMA2012 White Ram Energy 15
  16. 16. Existing Zoo Apps  Smithsonian National Zoo App (released August 2012)  Provides Zoo visitors with information about visiting, map, tours, featured animals, zoo events & activities  Provides information about National Zoo animals and their conservation  http://itunes.apple.com/us/app/smithsonians-national-zoo/id545498325?mt=82012 White Ram Energy 16
  17. 17. Existing Animal Apps  Species Finder  Center for Biological Diversity  Find engendered species living near your location  https://play.google.com/store/apps/details?id=com.cbd&hl=en  Project Noah  User generated animal snapshots mapped geographically  http://www.projectnoah.org/  Instant Wild  Zoological Society of London (ZSL)  Users snap photos and tag endangered species in Africa  http://itunes.apple.com/us/app/instant-wild/id464812695?mt=82012 White Ram Energy 17
  18. 18. Contact: MR. GENE BEM White Ram Energywww.WhiteRamEnergy.comebem@whiteramenergy.com 917-701-2732New York, NY – Indiana, PA 18

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