6. Twitter search Searching will help you discover who is using your competitor’s solution and if they are upset .
7. Twitter search Once you know who is upset with your competition you can direct message them and create a conversion over Twitter. This will help convert them into a new customer for your company .
8. Twitter search In addition to leveraging Twitter’s search feature, you want to go viral on it as well.
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10. Infographics Data doesn’t have to be boring. If you can represent it in a fun and sexy visual format, people will love it.
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15. Infographics Once you create a few infographics, you then want to get into more aggressive social media marketing tactics.
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17. Quizzes People love games and quizzes… especially ones that help boost their ego .
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27. Quizzes And with all the sites embedding your quizzes, you need to start tracking them .
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29. Social mention A great way to track what people are saying about you and your competition.
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31. Social mention Through social mention you can figure out if people are happy with your competitors and if there is potential for you to bring them over to your company.
32. Social mention You shouldn’t just track the your buzz on social mention, but you should piggyback on the industries buzz .