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  • 1. Using Social Media for Lead Generation Neil Patel KISSmetrics
  • 2.
    • Twitter search
  • 3. Twitter search If you want to find customers, then search for them .
  • 4. Twitter search
  • 5. Twitter search
  • 6. Twitter search Searching will help you discover who is using your competitor’s solution and if they are upset .
  • 7. Twitter search Once you know who is upset with your competition you can direct message them and create a conversion over Twitter. This will help convert them into a new customer for your company .
  • 8. Twitter search In addition to leveraging Twitter’s search feature, you want to go viral on it as well.
  • 9.
    • Twitter search --------------------------------------------------------
    • Infographics
  • 10. Infographics Data doesn’t have to be boring. If you can represent it in a fun and sexy visual format, people will love it.
  • 11.  
  • 12.  
  • 13. Infographics
    • Submit them to relevant social sites
    • Ask bloggers to blog on it
    • Email your friends the infographic
  • 14. Infographics
    • Engage with the visitors
    • Create call to actions
    • Track your conversions
  • 15. Infographics Once you create a few infographics, you then want to get into more aggressive social media marketing tactics.
  • 16.
    • Twitter search --------------------------------------------------------
    • Infographics --------------------------------------------------------
    • Quizzes
  • 17. Quizzes People love games and quizzes… especially ones that help boost their ego .
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. Quizzes
    • Your quizzes need to be:
    • Relevant to your website
    • Funny and humorous
    • Play on people’s ego
  • 26. Quizzes
    • Once you have created your quiz:
    • Promote them on StumbleUpon
    • Email a few bloggers
    • Control the virality
  • 27. Quizzes And with all the sites embedding your quizzes, you need to start tracking them .
  • 28.
    • Twitter search --------------------------------------------------------
    • Infographics --------------------------------------------------------
    • Quizzes --------------------------------------------------------
    • Social mention
  • 29. Social mention A great way to track what people are saying about you and your competition.
  • 30.  
  • 31. Social mention Through social mention you can figure out if people are happy with your competitors and if there is potential for you to bring them over to your company.
  • 32. Social mention You shouldn’t just track the your buzz on social mention, but you should piggyback on the industries buzz .
  • 33.
    • Twitter search --------------------------------------------------------
    • Infographics --------------------------------------------------------
    • Quizzes --------------------------------------------------------
    • Social mention --------------------------------------------------------
    • Tweetmeme
  • 34. Tweetmeme Get in with the “it crowd” before they go popular.
  • 35.  
  • 36. Tweetmeme
    • Sort by age
    • Don’t concentrate on the popular stories
    • Try to find stories that are climbing fast
  • 37. Tweetmeme Once you find the “good stuff” you need to participate by retweeting and commenting on these popular stories.
  • 38. Tweetmeme Riding the hype shouldn’t stop with Tweetmeme.
  • 39.
    • Twitter search --------------------------------------------------------
    • Infographics --------------------------------------------------------
    • Quizzes --------------------------------------------------------
    • Social mention --------------------------------------------------------
    • Tweetmeme --------------------------------------------------------
    • Technorati
  • 40. Technorati Just because it’s old, it doesn’t mean it isn’t useful. Technorati does the hard work for you by sorting through the fluff .
  • 41.  
  • 42. Technorati Go through their Top 100 blogger list as well as the popular stories related to your business and start engaging through comments .
  • 43. Conclusion Once you boost your visibility on the social web, more people will talk about you and your company. Which will lead to more sales .