Wh webinar for financial services

Digital Marketing for Financial Services: Top 10 Trends for ‘10

[object Object],Financial services’ first forays into social applications were largely for fun, a way of increasing and reinforcing brand awareness. .

[object Object],But as social media marketing matures, financial brands will focus more on delivering useful tools in the places where Web users spend the majority of their time. .

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[object Object],We can expect consumers to arrive at financial sites knowing more than ever about their options.

[object Object],This changes the informational role of the financial services site; 101 is still important, but providing ways to advance decision-making is paramount.

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[object Object],But customization is valuable even at the selection level, i.e., letting customer choose different ways of looking at the same information.

[object Object],[object Object],[object Object],Ford’s 2008 social media impressions Ford’s 2009 display advertising impressions 90,000,000 13,221,358,000

[object Object],Marketers that embrace this role will find useful ways to integrate traditional and social media to keep the conversation going.

[object Object],The increased investment in digital channels largely comes at the expense of traditional channels, especially print

[object Object],People now interact with brands on review sites, blogs, social network pages, video sites, etc. as much as on Web sites.

[object Object],In both B2B and B2C marketing, this means disseminating your content in places where it can be found – don’t depend on users getting it on your Web site.

[object Object],Thank you! Eric Anderson, VP of Emerging Media [email_address] www.w h itehorse.com | Twitter: @whitehorsepdx | Blog: http://community.whitehorse.com

Wh webinar for financial services

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