Sites Before Apps: The 10 Minute Business Case for the Mobile Website
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Sites Before Apps: The 10 Minute Business Case for the Mobile Website

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  • Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
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Sites Before Apps: The 10 Minute Business Case for the Mobile Website Sites Before Apps: The 10 Minute Business Case for the Mobile Website Presentation Transcript

  • Sites Before Apps:
    The 10-Minute Business Case for a Mobile Website
    Eric Anderson
    VP of Marketing
    White Horse
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • Branded apps don’t cut it; consumers actually use very few apps.
    “Consumers who interact with brands on their phones have, on average, only 15 apps on their primary phone, and of those, they use only one-third of their apps weekly or more.”
    - Forrester Research
  • Mobile search, on the other hand, is the fastest-growing category of digital behavior.
    At least 10% of all Google searches are now on mobile.
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • Your site isn’t immune from this trend, and you can prove that.
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • Tablet growth is also a game-changer for the mobile Web.
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • Your competitors are starting to figure all this out.
    Source: Kony Solutions’ survey of 119 large consumer-facing companies, June 2010
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • Usability studies show that poor mobile sites translate directly into lost revenue opportunities.
    “Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.”
    Jakob Nielsen
    Source: Nielsen Norman Group Mobile Usability Study
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • The good news: mobile sites can be richer, faster, better – at lower cost – than ever before.
    © 2011 White Horse Productions, Inc. 1-877-471-4200
  • THANK YOU!Questions?Eric Andersoneanderson@whitehorse.com
    © 2011 White Horse Productions, Inc. 1-877-471-4200