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Sites Before Apps:<br />The 10-Minute Business Case for a Mobile Website<br />Eric Anderson<br />VP of Marketing<br />Whit...
Branded apps don’t cut it; consumers actually use very few apps. <br />“Consumers who interact with brands on their phones...
Mobile search, on the other hand, is the fastest-growing category of digital behavior.<br />At least 10% of all Google sea...
Your site isn’t immune from this trend, and you can prove that. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<...
Tablet growth is also a game-changer for the mobile Web.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
Your competitors are starting to figure all this out.<br />Source: Kony Solutions’ survey of 119 large consumer-facing com...
Usability studies show that poor mobile sites translate directly into lost revenue opportunities.<br />“Observing user suf...
The good news: mobile sites can be richer, faster, better – at lower cost – than ever before. <br />© 2011 White Horse Pro...
THANK YOU!Questions?Eric Andersoneanderson@whitehorse.com<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
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Sites Before Apps: The 10 Minute Business Case for the Mobile Website

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  • Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
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  • Transcript of "Sites Before Apps: The 10 Minute Business Case for the Mobile Website"

    1. 1. Sites Before Apps:<br />The 10-Minute Business Case for a Mobile Website<br />Eric Anderson<br />VP of Marketing<br />White Horse<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    2. 2. Branded apps don’t cut it; consumers actually use very few apps. <br />“Consumers who interact with brands on their phones have, on average, only 15 apps on their primary phone, and of those, they use only one-third of their apps weekly or more.”<br />- Forrester Research<br />
    3. 3. Mobile search, on the other hand, is the fastest-growing category of digital behavior.<br />At least 10% of all Google searches are now on mobile.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    4. 4. Your site isn’t immune from this trend, and you can prove that. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    5. 5. Tablet growth is also a game-changer for the mobile Web.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    6. 6. Your competitors are starting to figure all this out.<br />Source: Kony Solutions’ survey of 119 large consumer-facing companies, June 2010<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    7. 7. Usability studies show that poor mobile sites translate directly into lost revenue opportunities.<br />“Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.”<br />Jakob Nielsen<br />Source: Nielsen Norman Group Mobile Usability Study<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    8. 8. The good news: mobile sites can be richer, faster, better – at lower cost – than ever before. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    9. 9. THANK YOU!Questions?Eric Andersoneanderson@whitehorse.com<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
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